Vol. 2 No. 8 (2024): Procedia of Multidisciplinary Research (August 8/2024)

Procedia of Multidisciplinary Research (e-ISSN: 2822-0722) is an all-science, international open-access peer reviewed e-conference proceedings series published monthly by the Association of Legal & Political Studies (Thailand) and White Tiger Legal Business and Research Consultants Co., Ltd. (Thailand). It was created as a platform for publishing high-quality interdisciplinary abstracts/papers, in English, Chinese and Thai, which are considered to be presented at PMR-WTLBRC conferences and theirs networks.

Published: 2024-08-01

Articles

THAI HALAL FOOD AS SOFT POWER FOR THAILAND TOWARDS CHINESE MARKET: A SENTIMENTAL ANALYSIS APPROACH

Chaowapark Srikasem, Pradorn Sureephong, Ahmad Yahya Dawod, Nopasit Chakpitak, Somsak Chanaim

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SMALL AND MEDIUM ENTERPRISES' PERFORMANCE FROM A THAI STYLE MANAGEMENT PERSPECTIVE

Pichaphob Panphae, Ravee Phoewhawm, Jongkolbordin Saengadsapaviriya, Ladda Pinta, Suwanna Ploysrie

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A SURVEY OF BENEFITS AND FUTURE EMPHASIS OF MANAGEMENT ACCOUNTING PRACTICES: A CULTURAL PERSPECTIVE

Napaporn Hongpukdee, Somboon Saraphat

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MODEL PERCEIVED DESTINATION IMAGES AND PERCEIVED EXPERIENCE QUALITY IN REVISIT INTENTION OF THAI TOURISTS IN AYUTTHAYA WORLD HERITAGE SITE

Piyaporn Sumhya, Sangkhae Punyasiri

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MANUFACTURING EXPORTS AND CREATIVE INDUSTRY SYNERGIES: A STUDY OF THAILAND-CANADA INDUSTRIAL COOPERATION

Morakot Muthuta, Pongsak Laoswatchaikul

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RELATIONSHIP BETWEEN GREEN ENTREPRENEURIAL ORIENTATION, GREEN INTELLECTUAL CAPITAL, GREEN SUPPLY CHAIN MANAGEMENT, AND SUSTAINABLE PERFORMANCE: THE MODERATING ROLE OF ENVIRONMENTAL UNCERTAINTY

Wenli Hu, Teetut Tresirichod

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FIREARMS DATA MANAGEMENT PROCEDURE IN ADMINISTRATION AND LAW FOR ILLEGAL FIREARMS TRACING

Patchara Santad, Chitphol Kanchanakit, Krisd Stitwatananont

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CAUSAL RELATIONSHIPS BETWEEN BUSINESS STRATEGY, MANAGEMENT ACCOUNTING PRACTICES, AND THE PERFORMANCE OF THAI INDUSTRIES

Napaporn Hongpukdee, Somboon Saraphat

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AN EDUCATIONAL ADMINISTRATION INNOVATION IN THE DIGITAL AGE AND SUSTAINABLE DEVELOPMENT

Narat Wattanapanit, Krisda Tanchaisak, Busara Niyomves, Sanya Kenpahoom

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UNVEILING PROFESSIONAL MISCONDUCT IN THE INDIAN HOTEL INDUSTRY: AN EMPIRICAL STUDY ON EMPLOYEE TREATMENT AND ORGANIZATIONAL CULTURE

Suraj J. Yadav

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SECURITIZATION AND COUNTER-SECURITIZATION OF MILITANCY IN PAKISTAN AFTER 9/11

Alamgir Khan, Christian Kaunert

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GENDER, MOBILITY, AND SUSTAINABILITY: A THEMATIC ANALYSIS OF WOMEN'S EXPERIENCES ON MUMBAI'S SUBURBAN RAILWAY

Dhriti Dhaundiyal, Nishant Sharma

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WHAT VOTERS WANT TO KNOW ABOUT WHO WILL RUN THE CAPITAL AND INFLUENCE THEIR DECISIONS: LESSONS FROM BANGKOK, THAILAND

Navaporn Wongsuwan, Kittisak Jermsittiparsert, Wittayatorn Tokeaw, Karn Boonsiri

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THE CHANGING CONCEPT OF STATE AS A RESULT OF GLOBALIZATION IN ASIA: PROBLEMS AND POSSIBLE SOLUTIONS

Mitrajit Biswas

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INDIA'S SUSTAINABLE DEVELOPMENT NARRATIVE: THE ROLE OF PUBLIC RELATIONS AND NATION BRANDING IN GLOBAL IMAGE MANAGEMENT

Mitrajit Biswas

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INNOVATIVE STRATEGIES AND FUTURE TRENDS: THE NEXT PARADIGM OF EDUCATION MANAGEMENT

Noppakun Kunacheva, Busara Niyomves, Sanya Kenpahoom

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ROLE OF HUMAN RESOURCE DEVELOPMENT FUNCTIONS ON CRISIS MANAGEMENT

Krisda Tanchaisak, Busara Niyomves, Narat Wattanapanit , Sanya Kenpahoom

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AGILE MANAGEMENT: MASTERING CHANGE IN TODAY'S DYNAMIC ENVIRONMENT

Sanya Kenpahoom, Narat Wattanapanit, Krisda Tanchaisak, Busara Niyomves

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THE ROLE OF LIFELONG LEARNING IN NAVIGATING THE FUTURE OF WORK

Busara Niyomves, Noppakun Kunacheva, Sanya Kenpahoom

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INDICATOR OF THE DIGITAL LEADERSHIP SKILL

Hemwadee Kaiyai, Sanya Kenaphoom, Sakunthai Pommarang

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INTEGRATING WORK-BASED EDUCATION: BRIDGING ACADEMIC KNOWLEDGE AND PRACTICAL EXPERIENCE FOR WORKFORCE READINESS

Sakunthai Pommarang, Sanya Kenaphoom

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THAI-STYLE DEMOCRACY: PROBLEMS IN DEVELOPING DEMOCRACY IN THAILAND

Sanya Kenaphoom, Jirayu Supsin, Wanchai Suktam, Siriphat Lapchit

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DIGITAL GOVERNMENT AND AI: EMPOWERING CITIZEN PARTICIPATION FOR A MORE INCLUSIVE DEMOCRACY

Sanya Kenaphoom, Jirayu Supsin, Wanchai Suktam, Siriphat Lapchit

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HARNESSING AI FOR POLITICAL ENGAGEMENT: ENHANCING PARTICIPATION, CAMPAIGNING, AND ADVERTISING

Wanchai Suktam, Jirayu Supsin, Siriphat Lapchit, Sanya Kenaphoom

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DIGITAL AUTHORITARIANISM: THE ROLE OF AI IN SUPPRESSING FREEDOM AND CONTROLLING SOCIETIES

Jirayu Supsin, Wanchai Suktam, Siriphat Lapchit, Sanya Kenaphoom

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ARTIFICIAL INTELLIGENCE AND INFORMATION BUBBLES: CHALLENGING POLITICAL DECISION-MAKING IN THE DIGITAL AGE

Siriphat Lapchit, Wanchai Suktam, Jirayu Supsin, Sanya Kenaphoom

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Enhancing Analytical Thinking Skills in Elementary Students: A Documentary Research on Pedagogical Methods and Outcomes

Jiratchayapa Bhijakkanarin, Sanya Kenaphoom

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BEHAVIORAL CHARACTERISTICS AND COGNITIVE PROCESSES OF INDIVIDUALS WITH ADVANCED MATHEMATICAL ANALYTICAL SKILLS

Jiratchayapa Bhijakkanarin, Sanya Kenaphoom

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FACTORS INFLUENCING THE PERFORMANCE OF HOSPITAL STAFF IN GUILIN, GUANXI ZHUANG AUTONOMOUS RIGIN, CHINA

Ling Xu, Thanakorn Sirisugandha, Surachai Kangwon

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QUALITY DIGITAL MANAGEMENT OF INVENTORY IN LIQUOR ENTERPRISES

Qunying Zhou, Thanakorn Sirisugandha, Surachai Kangwon

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A COMPREHENSIVE REVIEW OF FACTER AFFECTING NURSE RETENTION; INSIGHT FROM TRANFORMATIONAL LEADER, JOB SATISFACTION, ORGANIZATION COMMITMENT, AND EXPECTTANCY THEORIES IN GUILIN HOSPITAL

Gao Dong, Napawan Netpradit, Thatphong Awirothananon

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THE IMPACT OF LEARNING ORGANIZATIONS AS A MEDIATING VARIABLE IN EMOTION MANAGEMENT, KNOWLEDGE MANAGEMENT, AND PERCEIVED BENEFITS ON THE SCIENTIFIC RESEARCH PERFORMANCE OF UNIVERSITY PROFESSORS IN GUANGXI PROVINCE, THE PEOPLE’S REPUBLIC OF CHINA

Li Jing, Napawan Netpradit, Thatphong Awirothananon

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THE IMPACT OF ARTIFICIAL INTELLIGENCE INTEGRATION ON THE EFFICIENCY OF MEDICAL ORGANIZATION IN CHINA

Qin Xiaohu, Nittaya Wongyos, Phahol Sakkatat

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THE INFLUENCE OF SOCIAL MEDIA ON THE INTENTION TO STUDY AI WUYI UNIVERSITY FUJIAN PROVINCE, CHINA

Weng Minming, Nittaya Wongyos, Phahol Sakkatat

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EXPLORING THE IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION: A CASE STUDY OF GUILIN’S ECONOMIC FRUITS

Fei Yang, Nittaya Wongyos, Phahol Sakkatat

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SUSTAINABLE SUPPORT FOR COMMUNITY TOURISM ENTERPRISES IN KAENG KRACHAN DISTRICT, PHETCHABURI BY A DIGITAL PLATFORM

Maimuang WONGVIKKARN

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THE INFLUENCE OF ARTIST ON THE INVESTMENT BEHAVIOR OF RETAIL INVESTORS IN THE STOCK EXCHANGE OF THAILAND

Ruethaimada AELEPANO

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FACTORS AFFECTING THE SPENDING AND SAVING BEHAVIOR OF SOUTH KOREAN ARTIST FANS IN THAILAND

Sirikanya RANGSANGA

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COMPETITIVE ADVANTAGE OF SPORTSWEAR AND ACCESSORY BUSINESS IN THAILAND

Supakorn TUNVARAVITTICHAI

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ECONOMIC FACTORS AND FINANCIAL PLANNING AFFECTING HOUSEHOLD DEBT AFTER THE COVID-19 PANDEMIC IN HATYAI, SONGKHLA

Kanmanee SIRIMETHANON

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CURRY CULTURE: THE THAI WAY

Nuttarin PARIWONGKHUNTORN

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THE STUDY OF BAN NA TONG COMMUNITY TOURISM MANAGEMENT, PHRAE PROVINCE TO DEVELOP INTO A CREATIVE COMMUNITY ATTRACTION

Wassana CHAKKAEW

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IMPORTANCE OF TOURISM EDUCATION FUTURES INITIATIVE (TEFI) VALUES IN PERCEPTIONS OF STUDENT INTERNSHIP TRAINERS IN HOSPITALITY AND TOURISM INDUSTRY

Potjanee KAMOLRAT

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FLOW EXPERIENCE OF USERS WATCHING FOOD TOURISM SHOERT VIDEOS BASED ON PERCEIVED VALUE THEORY

XiaoNing YANG

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PAST, PRESENT, AND FUTURE OF NIGHT TOURISM (A LITERATURE) REVIEW

Sungmin KIM

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FROM DATA TO DINE: INTEGRATING BIG DATA AND SURVEY INSIGHTS ON GEN Z PREFERENCES FOR MICHELIN-STARRED RESTAURANTS IN THAILAND

Aura Lydia RISWANTO

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EXPLORING CREDIBILITY IN TECHNOLOGY ACCEPTANCE: A STUDY OF RADAR SENSORS FOR HEALTH MONITORING IN BINH DUONG SMART CITY, VIETNAM

Dat Hung Ho

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TECHNOLOGY ACCEPTANCE AND BEHAVIORAL INTENTIONS OF HOME IOT HEALTHCARE DEVICES IN SMART CITY ENVIRONMENTS: A COMPARATIVE STUDY BETWEEN GENERATION XY AND Z

Seieun KIM

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YOUTHFUL TRAVELERS’ PURSUITS OF HAPPINESS: EMBRACING BUDDHIST VEGETARIANISM IN TEMPLES

Si-Fan LIU

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INNOVATION IN GASTRONOMIC TOURISM: IMPACT OF ROBOTIC SERVICE ON SUSTAINABLE CUSTOMER EXPERIENCES

Choo-Yeon KIM

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THE ROLE OF FOODSCAPE AND FOOD WELL-BEING IN WELLNESS TOURISM: EVIDENCE FROM SEM AND FSQCA

Zhi-Xuan LI

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HOW CAN WE SEARCH FOR COMMUNITY SOFT POWER IN TOURISM DEVELOPMENT IN DEVELOPING COUNTRIES?

Pimrawee ROCHARUNGSAT

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SELECTION OF PROTOTYPE PACKAGING SUITABLE FOR HEALTHY CHINESE FOOD DELIVERY

Panyapathk PINKAEW

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EMBRACING THAI CULTURE TO DRIVE SERVICE INNOVATION IN THE AVIATION BUSINESS: THRIVING FOR SUSTAINABILITY AND MARKET LEADERSHIP

Sarat RITRONASAK

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ANALYSIS OF THE ADOPTION OF ELECTRIC VEHICLES AND CONSUMER PURCHASING INTENTIONS IN PATHUM THANI PROVINCE

Arunee LERTKORNKITJA

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SUSTAINABILITY INDECATORS AND SITE DEVELOPMENT FOR TOURISM PROMOTE, CHIANG MAI, THAILAND

Songsuk BOONTHAWONG

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INTERNATIONAL TOURIST BEHAVIOR TOWARD KHAO SOI (NORTHERN THAI CURRY NOODLE) CONSUMPTION FOR PROMOTING SOFT POWER OF THAILAND

Thitiworada YAISUMLEE

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TOURIST ATTITUDES TOWARD KHAO SOI (NORTHERN THAI CURRY NOODLE) CONSUMPTION FOR PROMOTING SOFT POWER OF THAILAND

Saowalak KANJINA

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THE INNOVATION OF AGRICULTURAL TOURISM IN SUPHANBURI PROVINCE WITH BCGS CONCEPT

Chiranuch SOPHA

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DEVELOPMENT OF MENU FROM LOCAL THAI SUPERFOOD AND THAI CHEF PERFORMANCE IMPROVEMENT

Naratip POONNAKASEM

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EXPLORING THE ATTITUDES AND READINESS OF THAI CHEFS ASPIRING TO WORK ABROAD

Panrapee IAMTAWEEJAROEN

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THE SUSTAINABILITY PRACTICES OF AWARD-WINNING RESTAURANTS IN NEW ZEALAND

Sara Naderi KOUPAEI

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POPULATION EXTINCTION STATUS OF ABANDONED MINE TOWN AND RESPONSE STRATEGIES THROUGH TOURISM: THE CASE OF DOGYE-EUP TOWN, KOREA

Chung Uk HEO

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ENHANCING GASTRONOMY TOURISM IN THAILAND THROUGH GIS-BASED CULTURAL MAPPING

Sanchai KIATSONGCHAI

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A STUDY ON THE TOURISTS' PERCEPTIONS AND BEHAVIOURAL INTENTIONS TOWARDS DESTINATION IMAGE AND THAI FOOD IMAGE IN BANGKOK

Arunee LERTKORNKITJA

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IMPACT OF SUBJECTIVE NORMS, ATTITUDES, AND PERCEIVED BEHAVIOURAL CONTROL ON TOURISTS’ BEHAVIOURAL INTENTION TOWARDS THAI FOOD IN THAILAND: EXPLORING DIFFERENCES BETWEEN WESTERN AND ASIAN TOURISTS

Sasithorn PHONKAEW

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INDIAN CUISINE AND FOREIGN TOURIST SATISFACTION: AN ANALYSIS OF KEY ATTRIBUTES

Mandot VIVEK

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HOW THE RITUAL INTERACTION OF THEME RESTAURANTS PROVIDES A HAPPY DINING EXPERIENCE: THE MEDIATING ROLE OF FUN AND NOVELTY

Ting YANG

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COMPETITIVENESS AND SUSTAINABILITY ISSUES IN THE HOSPITALITY INDUSTRY

Cynthia Liza P. ARCE

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EXPLORING THE IMPACT OF GASTRONOMIC IDENTITY ON TOURISM EXPERIENCES AND DESTINATION IMAGE IN CHINA'S UNESCO CITIES OF GASTRONOMY

Kuan-Ting CHEN

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A STUDY ON THE IMPACT OF NATIONAL ECOTOURISM COORDINATION ZONE ON REGIONAL ECONOMIC SYNERGY

Xiaohan WANG

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ASSESSING TOURIST SATISFACTION IN SUSTAINABLE TOURISM: INSIGHTS FROM INDIA

Chhangani MANOJ K S

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EXPERIENTIAL VALUE FROM WET MARKET TO TABLE AFFECTS THE WAY TOURISTS SEEK LOCAL FOOD: MEDIATING EFFECT OF SOCIAL AND ECONOMIC APPEAL

Miaomiao SHEN

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IMPORTANCE-PERFORMANCE MATRIX ANALYSIS (IPMA) OF URBAN AIR MOBILITY (UAM) ACCEPTABILITY: IMPLICATIONS FOR SUSTAINABLE TOURISM DEVELOPMENT

Sun-Sil HUR

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INNOVATION IN THE MANAGEMENT OF THAI HOTEL CHAINS IN LH MALL & HOTEL CO., LTD. WITHOUT RELYING ON INTERNATIONAL HOTEL CHAINS TOWORDS SUSTAINABILITY: A CASE STUDY OF GRANDE CENTRE POINT SPACE, PATTAYA

Chulaporn KOBJAIKLANG

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EXPLORING SUSTAINABLE TOURISM IN SCREEN-INDUCED RURAL DESTINATIONS THROUGH AN APPRECIATIVE INQUIRY APPROACH-THE CASE OF RESIDENT HOST COMMUNITIES

Lili ZHANG

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EXPLORING THE INFLUENCING FACTORS OF TOURISTS’ TRAVEL ANXIETY AND THE RELATIONSHIP WITH TRAVEL RESILIENCE

Tianqi CHEN

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ADAPTIVE Q-LEARNING FOR VEHICLE-TO-VEHICLE (V2V) CHARGING IN ELECTRIC VEHICLES FOR SMART TOURISM DESTINATIONS

Pitchaya JAMJUNTR

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EXPOSURE TO ONLINE MEDIA DESIGN TO PROMOTE CREATIVE HEALTH TOURISM AND DRAMA-INSPIRED TRAVEL DESTINATIONS WITH FACEBOOK AND SUPHAN BURI PROVINCE TOURISM APPLICATIONS

Chudanat SUDTHONGKHONG

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DEVELOPING SUSTAINABLE LABOR MARKET IN THE TOURISM AND HOSPITALITY INDUSTRIES: A MACHINE LEARNING APPROACH

Juhwan LIM

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ELEMENTS OF SOFT POWER THROUGH THAI FOOD SHOPS IN THE EYES OF YOUNG CHINESE TOURISTS INFLUENCED BY SOCIAL MEDIA

Lavanchawee SUJARITTANONTA

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TRANSFORMING HOTEL GASTRONOMY: THE ROLE OF AI IN ENHANCING PERSONALIZED DIETARY RECOMMENDATIONS FOR WELLNESS TOURISTS

Zhi Rui ZHOU

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DOES GAMIFICATION MAKE FESTIVALS MEMORABLE? THE MEDIATING ROLE OF FLOW

Haoran CHEN

83
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THE EXPLORATION OF AI USAGE IN TOURISM PLANNING AMONG FOREIGNER ADOLESCENT TOURISTS IN THAILAND

Maneenate WORRACHANUN

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LOCALIZATION FOR ELECTRIC VEHICLES USING ADAPTIVE Q-LEARNING FOR SMART TOURISM: THAILAND CASE STUDY

Pitchaya JAMJUNTR

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FACTORS INFLUENCING COSMETICS FRANCHISE IN CHINA

Miao HU

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DEFINING STREET FOOD

Ninnart DAORATTANAHONG

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THE IMPACT OF CRISES ON FOOD SUPPLY CHAIN OF MICRO-FOOD BUSINESSES: A SYSTEMATIC LITERATURE REVIEW

Ana Batrisyia AZMAN

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THE INTENTION TO PURCHASE ELECTRIC VEHICLES: INFLUENCE OF CONSUMER ATTITUDES

Tanompong PANICH

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GENERATION Z'S PERCEPTION OF AIRBNB: UNIQUENESS AND CHOICES OF ACCOMMODATIONS IN THAILAND

Sasikarn CHATVIJIT-COOK

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INSTILLING HUMAN SOFT SKILLS TO THAILAND’S GEN-Z UNDERGRADUATES: LAYING GROUNDWORK FOR WORK LIFE’S EFFICACY AND WORKPLACE READINESS

Sirikorn ROCHANASAK

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HOW THE RITUAL INTERACTION OF LADYBOY CABARET SHOWS EVOKES MEMORABLE TRAVEL EXPERIENCE THROUGH EMOTIONAL ENERGY: THE MODERATING ROLE OF MULTICULTURALISM

Weihao WU

92
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HOW GROUP MEMBERSHIP OF PRIVATE TRAFFICE OPERATION IMPACT CUSTOMER LOYALTY INTENTIONSS IN FOOD SERVICE INDUSTRY OF CHINA: A MODEL OF GOAL-DIRECTED BEHAVIOR

Yuchen TI

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EXPLORING CONSUMER EXPERIENCE WITH ECO-BRANDING FINE DINING AND ITS EFFECT ON RESPONSIBLE LUXURY BEHAVIOR: AN EMPIRICAL STUDY OF MACAO MICHELIN GREEN STAR RESTAURANTS

Ziqi WANG

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PATENT DEVELOPMENT OF ANHUI LIQUR BRANDS IN CHINA

Tian PEIPEI

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COMMUNITY-BASED MANAGEMENT OF CULTURAL LANDSCAPE OF THE BAN SAN PA PAO TOURISM COMMUNITY OF BAN SAN PA PAO SAN PA PAO SUBDISTRICT, SAN SAI DISTRICT, CHIANG MAI PROVINCE

Wassana CHAKKAEW

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DEVELOPMENT OF PEDAGOGICAL INNOVATION TO ETHICAL LITERACY FOR PRESERVICE TEACHERS IN THE CONTEXT OF POST DIGITAL CITIZENSHIP

Wilaiwan MAIDEE

97
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EMBRACING THAI CULTURE TO DRIVE SERVICE INNOVATION IN THE AVIATION INDUSTRY: THRIVING FOR SUSTAINABILITY AND MARKET LEADERSHIP

Sarat RITRONASAK

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IDENTITY EXTRACTION OF KHAO SOI (NORTHERN THAI CURRY NOODLE), LANNA MULTICULTURAL FOOD WISDOM

Thitiworada YAISUMLEE

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THE PATH OF CULTURAL TOURISM OF “KHAO SOI” (NORTHERN THAI CURRY NOODLE) TO SOFT POWER

Saowalak KANJINA

100
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THAI CUISINE IN THE AIR: ENHANCING INFLIGHT DINING EXPERIENCES

Sarat RITRONASAK

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DESIGNING AN EDUCATIONAL GAME ON RARE MARINE ANIMALS AND THE IMPACT OF MARINE DEBRIS FOR SECONDARY SCHOOL STUDENTS (GRADES 7-9) TO PROMOTE SUSTAINABLE TOURISM IN THAILAND’S MARINE AREAS

Thosaporn SUNGKANGWAN

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PROMOTING KHAO SOI (NORTHERN THAI CURRY NOODLE) AS A VALUE ADDED PRODUCT TO INHERIT LANNA FOOD IDENTITY AND TO PROMOTE THAI GASTRONOMY TOURISM FOR BECOMING SOFT POWER

Anong JAINAN

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Vol. 2 No. 8 (2024): Procedia of Multidisciplinary Research (August 8/2024)

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