Procedia of Multidisciplinary Research

LEGAL MEASURES ON THE CONTROL OF SHARK HUNTING: CASE STUDY ON AUSTRALIAN LAW AND JAPANESE LAW

Narumol TANISRO, Arnon SRIBOONROJ — Fri, 10 Apr 2026 00:00:00 +0700

The rapid decline of shark populations in Thailand has become a significant concern for the sustainablity of coastal ecosystems. This decline is largely attributed to shark hunting conducted for various purposes, particularly for commercial expliitation. Sharks are frequently hunted for their fins, which are widely consumed as a delicacy in international markets. Another contributing factor is that fishermen often attempt to reduce shark populations because sharks prey on commercially valuable fish species that constitute an important source of income for local fisheries. These practices have caused serious ecological consequences for coastal ecosystems, as sharks play a critical ecological role in maintaining marine balance and coastal stability. Although Thailand is a member of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), which aims to regulate and control international trade in endangered wildlife, the existing legal measures in Thailand appear to be insufficient to effectively address the problem of shark hunting. Therefore, this study examines and compares the legal frameworks of Australia and Japan with Thai law in order to propose amendments and improvements to Thailand’s legal system for more effective regulation and control of shark hunting.

Keywords: Shark Hunting, Comparative Law, Legal Regulation

BEYOND GENDER BINARY: CHALLENGES IN ENFORCING DOMESTIC VIOLENCE LAWS FOR SAME-SEX SPOUSES IN THAILAND’S POST-MARRIAGE EQUALITY ERA

Nodtapol BUANGERN, Chatchai URAPAN, Wisidda NUALMEE, Sanruthai JARUCHAVALIT — Fri, 10 Apr 2026 00:00:00 +0700

While Thailand has celebrated a landmark shift toward legal inclusivity with the Act Amending the Civil and Commercial Code (No. 24), B.E. 2567, achieving marriage equality is only the first step. This study explores how structural and procedural gaps within Thai domestic violence law may affect the protection available to same-sex couples. Using qualitative legal analysis and comparative perspectives, the discussion considers relevant provisions of the Thai Criminal Code, the Criminal Procedure Code, and the Family Institution Promotion and Development Act (B.E. 2562). This analysis incorporates insights from developments in the United Kingdom as well as international human rights instruments, such as the Yogyakarta Principles and CEDAW. The findings highlight several interconnected concerns. First, certain protective and procedural provisions continue to depend on gender-specific language, which could lead to ambiguity in accessing legal remedies, even with the establishment of marriage equality. Second, the current framework tends to focus on isolated incidents of physical harm, leaving patterns of coercive control and identity-based abuse less clearly addressed. Third, enforcement practices may still be influenced by gendered assumptions, sometimes interpreting same-sex violence as mutual conflict rather than recognising potential power imbalances. The study therefore suggests that the effectiveness of marriage equality requires broader legal and institutional adjustments, including clearer legislative language, expanded conceptual approaches to domestic violence, and more inclusive enforcement practices.

Keywords: Coercive Control, Domestic Violence, LGBTQ+ Rights, Marriage Equality, Thai Law

POSITIVE PSYCHOLOGICAL CAPITAL AND WORK ENGAGEMENT AFFECTING THE JOB BURNOUT OF BANGKOK HEALTH VOLUNTEERS

Jantira LERTRATHAKARN, Rungrudee KLAHARN — Fri, 10 Apr 2026 00:00:00 +0700

This study aimed to (1) examine the levels of positive psychological capital, work engagement, and burnout; (2) investigate the relationships between positive psychological capital and work engagement with burnout; and (3) examine the effects of positive psychological capital and work engagement on burnout. Data were collected from a sample of 155 Bangkok Health Volunteers using a questionnaire. The data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The results showed that: (1) the level of positive psychological capital was high (mean = 4.21, S.D. = 0.43), the level of work engagement was high (mean = 4.94, S.D. = 1.73), and the level of burnout was low (mean = 1.13, S.D. = 0.78). (2) Positive psychological capital was moderately and negatively correlated with burnout (r = -.387), while work engagement was strongly and negatively correlated with burnout (r = -.573). (3) Positive psychological capital had a statistically significant negative effect on burnout at the .05 level of significance (B = -.326, β = -.180), and work engagement also had a statistically significant negative effect on burnout at the .05 level of significance (B = -.225, β = -.498). Furthermore, positive psychological capital and work engagement jointly predicted 34.7% of the variance in burnout.

Keywords: Positive Psychological Capital, Work Engagement, Burnout

THE INFLUENCE OF DIGITAL MARKETING ON THE PURCHASE DECISION OF RIVER SNAIL NOODLE IN GUANGXI PROVINCE, CHINA

Jiang SHAN, Sureerut INMOR, Nachayapat CUIJTEN — Fri, 10 Apr 2026 00:00:00 +0700

This study aims to examine the influence of digital marketing on the purchase decision of river snail noodle among Guangxi residents. The samples consisted of 400 consumers in Guangxi Province who had experience purchasing bagged river snail noodle products. The questionnaire was administered to collect the data, adopting convenience sampling methods. Descriptive statistics, independent samples t-test, one-way ANOVA, and multiple regression analysis were employed for data analysis using SPSS. The results indicated that digital marketing significantly influences consumers’ purchase decision of river snail noodle. Among the four digital marketing dimensions, Email Marketing and Social Media Marketing demonstrate relatively stronger effects on purchase decision. In addition, demographic factors partially influence purchase decision, where gender and earning income show significant differences while age and education level do not present significant differences. This study concludes that digital marketing plays an important role in shaping consumers’ purchasing decisions in the market for regional specialty food products and provides managerial implications for river snail noodle enterprises to strengthen their digital marketing strategies.

Keywords: Digital Marketing, Purchase Decision, River Snail Noodle

DIGITAL PUBLIC RELATIONS FOR PROMOTING EXPERIENTIAL TOURISM AND CREATING VALUE FOR HONEY PRODUCTS

Kornkanok NINDUM, Sermsiri NINDUM, Paripan KAEWNET, Peeraya CHUENWONG — Fri, 10 Apr 2026 00:00:00 +0700

This research aims to study the context of tourism for developing digital public relations for experiential tourism in order to create added value for honey products. The research methodology is qualitative, using in-depth interviews and focus group discussions through semi-structured interviews. The sample selection criteria were purposive, targeting agencies related to tourism from both the public and private sectors, marketing communication experts, and a group of 33 beekeeping farmers, along with participant observation and document research. The research findings indicate that farmers, as the resource owner, should be a community communicator with strategic thinking skills, capable of market analysis and producing content highlighting the uniqueness of honey products, including forest garden honey, processed honey products, and creative experiential tourism activities within the community context. These can be disseminated through multi-platform, product sales at various festivals, and mainstream media.

Keywords: Digital public relations, Marketing Communication, Experiential Tourism, Honey

THE EFFICACY OF THE COMBINATION OF INTENSE PULSED LIGHT THERAPY AND PLATELET-RICH PLASMA WITH PLATELET-RICH PLASMA ALONE FOR FACIAL REJUVENATION

Yamin EAINT, Tanomkit PAWCSUNTORN — Fri, 10 Apr 2026 00:00:00 +0700

Skin aging is a multifactorial process characterized by collagen degradation, reduced elasticity, wrinkle formation, and impaired barrier function. This randomized split-face clinical trial evaluated the efficacy and safety of combined intense pulsed light (IPL) and platelet-rich plasma (PRP) therapy compared with PRP monotherapy for facial rejuvenation in 12 healthy participants aged 25–45 years with grade 2–3 wrinkles. Each participant received IPL plus PRP on one side of the face and PRP alone on the contralateral side at four-week intervals for three sessions. Outcomes were assessed at baseline and at weeks 4, 8, and 12 using VISIA® wrinkle analysis, Cutometer® for skin viscoelasticity, Tewameter® for transepidermal water loss (TEWL), Global Aesthetic Improvement Scale (GAIS), patient satisfaction scores, and adverse-event monitoring. The combination therapy demonstrated significantly greater improvements in wrinkle scores, skin viscoelasticity, and TEWL reduction compared with PRP alone (p < 0.05), along with enhanced collagen remodeling and improved overall skin tone. Higher GAIS and patient satisfaction scores were observed in the IPL+PRP group. Adverse effects were mild and transient, with no serious complications reported. These findings suggest that combination therapy is a safe and more effective non-invasive treatment than monotherapy for comprehensive facial rejuvenation.

Keywords: Intense Pulsed Light, Platelet-rich Plasma, Facial Rejuvenation, Skin Aging, Wrinkle Reduction

FACTORS INFLUENCING THE DECISION TO USE FINANCIAL SERVICES VIA THE BAAC MOBILE BANKING APPLICATION OF THE BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES IN UDON THANI PROVINCE

Patcharida CHAIWAN, Kamontip PANYASIT — Fri, 10 Apr 2026 00:00:00 +0700

This research aimed to study the factors affecting the decision to use financial services via the BAAC Mobile application among Bank for Agriculture and Agricultural Cooperatives customers in Udon Thani province. Using a mixed-methods approach, data was collected via questionnaires from a sample of 420 respondents. Data analysis employed percentages, means, standard deviations, Independent-Samples T-test, and One-way ANOVA. The results revealed that the majority of the respondents were female, aged 50 and above, working as farmers, with an average monthly income of 10,001-20,000 THB. The primary purpose of use was fund transfers. Overall factors affecting the decision were at the highest level. Trust and Security had the highest mean, followed by Perceived Ease of Use, Perceived Usefulness, and Social Influence, respectively. Hypothesis testing showed that differences in age, occupation, and education level significantly affected the intention for continuous use at the 0.05 level. Furthermore, differing levels of Trust and Security also significantly affected continuous usage intention (p = 0.041).

Keywords: BAAC Mobile Application, Factors Affecting Decision, Digital Banking, Trust and Security

FEASIBILITY ANALYSIS OF INVESTMENT IN RUBBER PLANTATIONS FOR FARMERS IN SO PHISAI DISTRICT, BUENG KAN PROVINCE

Kritsada KAEWMANEE, Sup AMORNPINYO, Kamontip PANYASIT — Fri, 10 Apr 2026 00:00:00 +0700

This research aimed to analyze the investment feasibility and compare the economic value between rubber monoculture and integrated rubber plantation systems in So Phisai District, Bueng Kan Province. Utilizing a quantitative approach through project evaluation methodology, data were collected via questionnaires from a purposive sample of 250 farmers. The research instrument was validated for content accuracy (IOC: 0.67-1.00) and reliability (Cronbach’s Alpha: 0.71-0.83). The financial analysis was conducted based on a 25-year project life with a 5% discount rate. The results revealed that the majority of respondents were male with over 11 years of experience, benefiting significantly from available household labor. Regarding financial returns, the integrated system demonstrated superior performance compared to monoculture, yielding a Net Present Value (NPV) of 207,351 THB and an Internal Rate of Return (IRR) of 17.16%, along with a higher Benefit-Cost (B/C) Ratio. Sensitivity analysis further confirmed that the integrated system possesses higher economic resilience; even with a 10% decrease in income, the NPV remained positive. Farmers reported high satisfaction levels concerning food security and year-round cash flow. Policy recommendations suggest that government agencies and financial institutions should provide low-interest loans to mitigate the initial investment costs, which are 66.48% higher than those of monoculture, thereby fostering tangible agricultural sustainability.

Keywords: Integrated Rubber Plantation, Financial Feasibility, Investment Analysis, Bueng Kan Province, Economic Resilience

TEACHER LEADERSHIP DEVELOPMENT MODEL IN THE INSTRUCTIONAL MANAGEMENT IN DISRUPTION PERIOD OF PRIMARY SCHOOLS UNDER THE OFFICE OF BASIC EDUCATION COMMISSION IN NORTH-EASTERN

Chatchai JANTHA, Sayan BOONBAI, Sumatthana HANSURI — Fri, 10 Apr 2026 00:00:00 +0700

The objectives of this research were: 1) to study the components of teacher leadership in learning management within the era of disruption; 2) to construct and develop a teacher leadership development model; and 3) to evaluate the effectiveness of the developed model in primary schools under the Office of the Basic Education Commission in Northeastern Thailand. This study employed a Research and Development (R&D) methodology, conducted in three phases: Phase 1 involved studying components through literature reviews, expert interviews, and a sample group of 423 teachers. Phase 2 focused on constructing and developing the model, followed by suitability validation by experts. Phase 3 involved implementing the model with 30 teachers from 13 schools. The research instruments included semi-structured interviews, rating scale questionnaires, and a teacher leadership assessment form. Data were analyzed using frequency, percentage, mean, and standard deviation. The results of the research revealed that: 1) Components of teacher leadership in learning management during the era of disruption consisted of 5 components and 57 indicators: Self-Development, Innovation Construction, Curriculum Development, Learning Management, and Technological Utilization. 2) The teacher leadership development model comprised 6 components: Principles, Objectives, Content, Processes, Learning Media, and Measurement and Evaluation. 3) The effectiveness evaluation of the model indicated that the overall suitability was at the highest level ($\bar{x} = 4.80$). Furthermore, teachers who participated in the development program demonstrated a 19.80% increase in teacher leadership for learning management in the era of disruption.

Keywords: Development Models, Teacher Leadership, Disruptive Era, Learning Management

FACTORS AFFECTING ADOPTION OF THE INVENTORY MANAGEMENT APPLICATION OF KHA PLUS CO., LTD.

Somnuek SAMSANGUAN, Suppara CHAROENPOOM, Wilailuk RAKBUMRUNG, Arpaporn PHOKAJANG — Fri, 10 Apr 2026 00:00:00 +0700

The objectives of this research were to study the factors that affect the acceptance of the use of inventory management application of KHA PLUS Co., Ltd. This study employed quantitative research methodology. The sample group consisted of 158 employees of KHA PLUS Co., Ltd. Data were collected using questionnaires and analyzed using descriptive statistics, including percentage, mean, and standard deviation, as well as inferential statistics through multiple regression analysis. The research findings revealed that the results indicated that technology acceptance factors specifically Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use significantly influenced the acceptance of the inventory management application at KHA PLUS Co., Ltd. at a statistical significance level of .05

Keywords: Technology Acceptance, Application, Inventory

TECHNOLOGY ACCEPTANCE AND INVENTORY MANAGEMENT APPLICATION OF KHA PLUS CO., LTD.

Somnuek SAMSANGUAN, Suppara CHAROENPOOM, Wilailuk RAKBUMRUNG, Arpaporn PHOKAJANG — Fri, 10 Apr 2026 00:00:00 +0700

The objectives of this research were to study the levels of technology acceptance factors and the level of acceptance regarding the use of an inventory management application at KHA PLUS Co., Ltd. This study employed quantitative research methodology. The sample group consisted of 158 employees of KHA PLUS Co., Ltd. Data were collected using questionnaires and analyzed using descriptive statistics, including percentage, mean, and standard deviation. The results indicated that, overall, the respondents reported the highest level of technology acceptance. When considered by dimension, behavioral intention to use and perceived usefulness were rated at the highest level, while perceived ease of use and attitude toward use were rated at a high level.

Keywords: Technology Acceptance, Application, Inventory

CONTENT VALIDITY AND RELIABILITY OF THE THAI SCHOOL PARTICIPATION SCALE FOR PRIMARY SCHOOL CHILDREN

Fri, 10 Apr 2026 00:00:00 +0700

The objective of this research was to translate and examine the psychometric properties of the Thai version of the School Participation Questionnaire (SPQ-Thai) for primary school children. The results of the study revealed that: 1) the content validity of the SPQ-Thai was acceptable for all items, with Index of Item-Objective Congruence (IOC) values ranging from 0.67 to 1.00. 2) The SPQ-Thai demonstrated excellent reliability, with high internal consistency (Cronbach’s alpha = 0.96) and strong test-retest reliability (Intraclass Correlation Coefficient: ICC = 0.94). 3) The SPQ-Thai is a reliable and valid tool for assessing school participation among primary school children in Thailand.

Keywords: School Participation, Primary School Students, Psychometric Validation

THE USE OF INFORMATION TECHNOLOGY FOR SCHOOL ADMINISTRATION IN SCHOOL NETWORK GROUP 59, BANG PHLAT DISTRICT OFFICE, BANGKOK METROPOLITAN ADMINISTRATION

Kittiporn OCHAKUL — Thu, 23 Apr 2026 00:00:00 +0700

In the present era, information technology plays an important role in school administration as it enhances the efficiency of data storage, processing, and decision-making for administrators. The integration of information technology into school administration has therefore become a significant factor in improving educational quality in response to the changes of the digital society. The objective of this research was to study the level of the use of information technology for school administration in schools under the Bangkok Metropolitan Administration, Network Group 59, Bang Phlat District Office. The population consisted of school administrators and teachers from five schools under the Bangkok Metropolitan Administration, Network Group 59, totaling 89 participants. The sample group included 73 participants, determined using the Krejcie and Morgan (1970) table and selected by stratified random sampling. The research instrument was a five-point rating scale questionnaire concerning the use of information technology for school administration in four aspects: academic administration, budget administration, personnel administration, and general administration. The Index of Item-Objective Congruence (IOC) ranged from 0.67 to 1.00, and the reliability coefficient was 0.895. Data were analyzed using mean and standard deviation. The research findings revealed that the overall level of the use of information technology for school administration in schools under the Bangkok Metropolitan Administration, Network Group 59, Bang Phlat District Office was at a high level (x̄ = 4.46, S.D. = 0.49). When considering each aspect, general administration had the highest mean score at the highest level (x̄ = 4.52, S.D. = 0.44), followed by academic administration (x̄ = 4.49, S.D. = 0.46), personnel administration (x̄ = 4.43, S.D. = 0.50), and budget administration (x̄ = 4.38, S.D. = 0.57), respectively, all of which were at a high level.

THE RELATIONSHIP BETWEEN DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATOR AND STRATEGIC PERFORMANCE-BASED BUDGET MANAGEMENT IN SCHOOLS UNDER THE CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Pongsatorn SORRAPHUM, Suttipong BOONPHADUNG — Thu, 23 Apr 2026 00:00:00 +0700

The purposes of this research were ; 1) to study the digital leadership of school administrators in the Chonburi Primary Educational Service Area Office 3 ; 2) to study the Strategic Performance Based Budget Management in Schools under the Chonburi Primary Educational Service Area office 3 ; and 3) to study the relationship between the digital leadership of school administrators and Strategic Performance-Based Budget Management in Schools under the Chonburi Primary Educational Service Area office 3. The sample consisted of 140 participants, including school administrators and heads of budget administration divisions, determined used by Krejcie & Morgan sample size. The research instrument was a questionnaire on the relationship between the digital leadership of school administrators and school budget management in the Chonburi Primary Educational Service Area Office 3. The statistics were Mean, standard deviation and Pearson’s product moment correlation coefficient. The research findings revealed that ; 1) the level of digital leadership of school administrators under the Chonburi Primary Educational Service Area Office 3 in overall was at the hight level ; 2) the level of Strategic Performance Based Budget Management in Schools under the Chonburi Primary Educational Service Area office 3 in overall was at the hight level ; and 3) the relationship between the digital leadership of school administrators and Strategic Performance-Based Budget Management in Schools under the Chonburi Primary Educational Service Area office 3 was at the high level, with statistical significance at the .01 level.

THE RELATIONSHIP BETWEEN DIGITAL LEADERSHIP OF SCHOOL ADMINISTORS AND INTERNAL SUPERVISION IN SCHOOL CLUSTER 59 OF BANGPHLAT DISTRICT BANGKOK

Rittichai PHIMKHOT — Fri, 24 Apr 2026 00:00:00 +0700

The rapid advancement of digital technology has impacted educational administration in all dimensions, particularly the role of school administrators, who must adapt to keep pace with the digital era. Digital leadership has therefore become a key factor in driving the quality of teaching and learning management and enhancing teachers’ professional development more effectively. At the same time, internal supervision within schools serves as an important mechanism for promoting, supporting, and continuously improving instructional practices. Therefore, examining the relationship between digital leadership and internal supervision is essential for improving the quality of education in the current context.The purposes of this research were: 1) to study the level of digital leadership of school administrators in School Cluster 59 of Bang Phlat District, Bangkok; 2) to examine the level of internal supervision in schools in School Cluster 59 of Bang Phlat District, Bangkok; and 3) to investigate the relationship between digital leadership of school administrators and internal supervision in School Cluster 59 of Bang Phlat District, Bangkok. The sample used in this research consisted of 81 participants, including school administrators and teachers in schools in School Cluster 59 of Bang Phlat District, Bangkok, in the academic year 2025. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Pearson’s Product Moment Correlation Coefficient. The data were analyzed using a statistical software program. The results of the research revealed that: 1. The overall level of digital leadership of school administrators in School Cluster 59 of Bang Phlat District, Bangkok was at a high level. When considering each aspect, all four aspects were also at a high level. The aspects ranked from the highest to the lowest mean were digital knowledge and skills understanding, collaboration, innovation in digital learning, and digital vision. 2. The overall level of internal supervision in schools in School Cluster 59 of Bang Phlat District, Bangkok was at a high level. When considering each aspect, all five aspects were also at a high level. The aspects ranked from the highest to the lowest mean were supervision evaluation, planning and determining alternatives, implementation of internal supervision, expansion and recognition, and study of current conditions, problems, and needs. 3. The relationship between digital leadership of school administrators and internal supervision in schools in School Cluster 59 of Bang Phlat District, Bangkok showed a very high positive correlation, with statistical significance at the .01 level (r = .918).

TIME-RESTRICTED EATING FOR CHRONIC PLAQUE-TYPE PSORIASIS: A PROSPECTIVE INTERVENTIONAL STUDY ON CLINICAL AND LIFESTYLE OUTCOMES

Hsu Pyay ZAW, Tanomkit PAWCSUNTORN — Fri, 24 Apr 2026 00:00:00 +0700

This study evaluated the effectiveness, safety, and patient satisfaction of a 12-week daytime 16:8 Time-Restricted Eating (TRE) regimen on psoriasis severity, anthropometric parameters, sleep quality, and quality of life in overweight and obese adults with chronic plaque-type psoriasis. Results showed statistically significant improvements across all primary outcomes. Following the intervention, mean PASI decreased from 9.21 to 6.00, representing a 34.85% reduction (p < 0.001), with 44.4% of participants achieving a PASI-50 response. Significant weight loss was observed, with mean reductions in body weight (–4.57 kg; 5.63%), BMI (–1.62 kg/m²; 5.61%), and waist circumference (–4.36 cm; 4.65%) (p < 0.001 for all). Lifestyle outcomes improved substantially; sleep quality scores (PSQI) decreased by 29.89%, with 72.2% of participants achieving good sleep quality post-intervention (p < 0.001). Furthermore, quality of life (DLQI) scores improved by 23.26% (p = 0.005), with two-thirds of the cohort reporting enhanced well-being. The intervention was well-tolerated, with only mild, transient side effects and high participant satisfaction (94.4% of willingness to continue). In conclusion, a daytime 16:8 TRE regimen is a safe and effective non-pharmacologic intervention for improving clinical psoriasis severity, metabolic health, sleep, and quality of life. Given the high adherence and positive outcomes, TRE could be a feasible adjunctive lifestyle therapy for managing chronic plaque-type psoriasis in overweight populations.

GUIDELINES FOR THE DEVELOPMENT OF TECHNOLOGICAL LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER THE BANGKOK METROPOLITAN ADMINISTRATION, TALING CHAN DISTRICT OFFICE

Pisitchai WILAIPLUEK, Suttipong BOONPHADUNG — Fri, 24 Apr 2026 00:00:00 +0700

This research aimed to 1) study the level of technological leadership of school administrators under the Bangkok Metropolitan Administration, Taling Chan District Office, and 2) propose guidelines for developing the technological leadership of school administrators under the Bangkok Metropolitan Administration, Taling Chan District Office. The sample group consisted of 165 school administrators and teachers in schools under the Bangkok Metropolitan Administration, Taling Chan District Office, in the academic year 2025. The sample size was determined using the Krejcie and Morgan sample size table. The research instruments included a questionnaire and an interview form. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed using content analysis from interviews with five experts and experienced school administrators in educational administration and educational technology, selected through purposive sampling. The results of the study revealed that: 1) the overall level and each aspect of technological leadership of school administrators under the Bangkok Metropolitan Administration, Taling Chan District Office were at a high level; and 2) the guidelines for developing technological leadership of school administrators consisted of five aspects: (1) technology vision, where administrators should establish a clear technological vision aligned with the policies of the parent organization and communicate it effectively to personnel; (2) the use of technology in administration, where administrators should utilize information technology for planning, decision-making, and data management to enhance organizational efficiency; (3) the use of technology in teaching and learning, where administrators should support resources and develop teachers’ skills in applying technology to promote student learning; (4) the use of technology in measurement and evaluation, where information systems should be used to collect, analyze, and utilize learning outcome data to improve educational management; and (5) ethics in technology use, where administrators should establish appropriate guidelines to ensure ethical and responsible use of technology.

FACTORS AFFECTING THE QUALITY OF WORK LIFE OF GOVERNMENT TEACHERS IN SAI NOI DISTRICT SCHOOLS UNDER THE NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Orawan CHAIPHAKDEE — Fri, 24 Apr 2026 00:00:00 +0700

The Quality of Work Life (QWL) of government teachers is a crucial factor influencing instructional effectiveness and learner development in alignment with contemporary educational goals. However, in the context of rapid changes in society, technology, and education policies that emphasize quality-oriented outcomes, teachers face diverse workloads, resource limitations, working environment challenges, and internal administrative structures. These conditions may affect multiple dimensions of their QWL, particularly in Sai Noi District schools under the Nonthaburi Primary Educational Service Area Office 2, where variations in community context and institutional capacity exist. This quantitative study aimed to examine the factors affecting the Quality of Work Life of government teachers in Sai Noi District schools under the Nonthaburi Primary Educational Service Area Office 2. Specifically, the study investigated organizational factors, environmental factors, and job responsibility factors, and analyzed their influence on teachers’ QWL. The sample consisted of 200 government teachers. The research instrument was a questionnaire, and data were analyzed using descriptive statistics, Pearson’s correlation coefficient, and multiple regression analysis. The findings revealed that organizational factors, environmental factors, job responsibility factors, and overall QWL were all at the highest level. Organizational factors reflected the participatory role of school administrators, environmental factors indicated the appropriateness of the working environment, and job responsibility factors highlighted workplace safety. Furthermore, all three factors were positively correlated with teachers’ QWL at a statistically significant level of .01, with moderate correlation coefficients. The results of multiple regression analysis showed that environmental factors and job responsibility factors together explained 24.40% of the variance in QWL. Among these, environmental factors had the strongest influence (β = .336), followed by job responsibility factors (β = .233).

DIGITAL COMPETENCE FOR SCHOOL ADMINISTRATORS OF CENTRAL BANGKOK AREA UNDER DEPARTMENT OF EDUCATION BANGKOK METROPOLITAN ADMINISTRATION

Taksapron KUMMUI — Fri, 24 Apr 2026 00:00:00 +0700

This study aimed to: 1) examine the level of digital competence of school administrators in the Central Bangkok area under the Bangkok Metropolitan Administration, and 2) compare their digital competence based on gender, age, and work experience. The sample consisted of 278 school administrators and teachers from schools in the Central Bangkok area under the Bangkok Metropolitan Administration during the 2024 academic year. The sample size was determined using the Krejcie and Morgan table. Data were collected through a questionnaire, and the data were analyzed using frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance (One-way ANOVA). The results found that: 1) the overall level of digital competence of school administrators was at a high level. Among the dimensions, the use of digital media and technology demonstrated the highest mean score. 2) There were no statistically significant differences in digital competence when classified by gender, age, or work experience. The findings can serve as a guideline for planning and developing digital competence policies for educational administrators in the digital era.

GUIDELINES FOR THE DEVELOPMENT OF PERSONNEL ADMINISTRATION FOR SCHOOL ADMINISTRATORS IN PHAN THONG 1 SCHOOL GROUP UNDER CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Wijitra SERMKLIN — Fri, 24 Apr 2026 00:00:00 +0700

This research aimed to: 1) study the current and expected state of personnel management among school administrators in the Phan Thong 1 school cluster under the Chonburi Primary Educational Service Area Office 2. 2) study the needs and requirements for personnel management in the Phan Thong 1 school cluster under the Chonburi Primary Educational Service Area Office 2. 3) To propose guidelines for developing personnel management among school administrators in the Phan Thong 1 school cluster under the Chonburi Primary Educational Service Area Office 2. The sample consisted of 113 participants, including 10 school directors, 3 deputy school directors, and 100 teachers from schools in Phan Thong 1 School Group. Key informants were 5 experts. Data were collected using questionnaires and semi-structured interviews. Data were analyzed using percentage, mean, standard deviation, PNI modified, and content analysis from interviews. The findings were as follows: The analysis of personnel management needs among educational administrators in Phan Thong 1 School Group under the Primary Educational Service Area Office of Chonburi District 2 revealed that overall, personnel expressed satisfaction at the "highest level" in all aspects of personnel management, including: workforce and position planning, recruitment and appointment, performance evaluation, discipline and disciplinary maintenance, personnel development, and personnel retention. However, there are still areas that require improvement, such as transparency in workforce planning and personnel recruitment, fair performance evaluation, and personnel development for career advancement. Additionally, it was found that personnel have higher expectations in certain areas, such as performance evaluation, discipline and disciplinary maintenance, and personnel development. The development guidelines for personnel management among educational administrators in Phan Thong 1 School Group under the Primary Educational Service Area Office of Chonburi District 2 focus on three main areas: personnel development, discipline and disciplinary maintenance, and performance evaluation. The approaches derived from interviews emphasize enhancing knowledge and skills, creating opportunities for self-development, continuous performance evaluation, promoting responsibility, appropriate disciplinary enforcement, and creating transparency in performance evaluation.

MANAGEMENT ACCORDING TO THE PRINCIPLES OF GOOD GOVERNANCE EFFECTING SUPPLY OF SCHOOL IN THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE BANGKOK 2

Nawanun PIBOONPRADCHAYA — Wed, 24 Apr 2024 00:00:00 +0700

This research aimed to: 1) examine the level of good governance administration of school administrators, 2) investigate the level of procurement management, 3) analyze the relationship between good governance and procurement management, and 4) identify good governance factors affecting procurement management in schools under the Secondary Educational Service Area Office Bangkok 2. The sample consisted of 400 teachers and government employees, determined using Taro Yamane’s formula. The instrument was a 5-point rating scale questionnaire with an Index of Item-Objective Congruence (IOC) ranging from 0.67 to 1.00 and a reliability coefficient of 0.98. Data were analyzed using mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis. The results revealed that the overall level of good governance administration was high (x̅ = 4.04), with participation showing the highest mean, followed by rule of law, transparency, morality, accountability, and cost-effectiveness, respectively. The overall level of procurement management was also high (x̅ = 4.05), with progressive and timely service ranked highest, followed by continuity, adequacy, and equality of service. The correlation analysis indicated that all six aspects of good governance were positively related to procurement management at the .01 level of statistical significance (r = .490–.853). Furthermore, multiple regression analysis showed that these factors jointly explained 86.30% of the variance in procurement management (R² = 0.863), which was statistically significant at the .01 level.

THE IMPACT OF WORK MOTIVATION, WORK-LIFE BALANCE, AND EMPLOYEE STRESS FACTORS ON THE QUALITY OF WORK LIFE IN A LOGISTICS COMPANY

Sahapol WATTANAJIEMWONG, Chanatip SUKSAI — Fri, 24 Apr 2026 00:00:00 +0700

The objectives of this research were: (1) to explore how factors of work motivation affect quality of work life; (2) to determine the effect of employee attitude and behavior towards the quality of work life; and (3) to determine how factors of employee stress affect quality of work life. This research used a quantitative approach to explore the relationships between factors of work-related stress and quality of work life. The population of this study was 400 employees in logistics companies. Data were analyzed using descriptive statistics, including frequencies, percentages, and means. Hypotheses were tested with multiple regression. The findings were: (1) work motivation factors such as salary, job security, and career opportunities had a statistically significant effect towards the quality of work life with significance level 0.05; (2) employee attitude and behavior towards the quality of work life factors such as emotional labor and work environment statistically significant effect at a 0.05 level of significance, with the exception of the job agreement sub-variable and (3) employee stress factors such as workload and organizational culture had a statistically significant effect on the quality of work life with significance level 0.05 and one sub-variable: work life balance.

THE BUSEM INDEX: A MULTIDIMENSIONAL FRAMEWORK FOR ASSESSING ENTREPRENEURIAL POTENTIAL

Fri, 24 Apr 2026 00:00:00 +0700

Entrepreneurship is acknowledged as a fundamental catalyst for economic expansion, innovation, and social progress. Current methodologies for assessing entrepreneurial potential are disjointed, frequently concentrating on singular categories such as qualities, competences, or goals. This study fills this gap by introducing the BUSEM Index, a multidimensional conceptual framework for evaluating entrepreneurial potential in a cohesive and comprehensible manner. The suggested model consists of six dimensions: Boldness (RP), Opportunity Recognition (OR), Innovation Attitude (IA), Entrepreneurial Knowledge (EK), Motivation (MO), and Entrepreneurial Intention (EI). These elements represent an integration of psychological, cognitive, and behavioral viewpoints in entrepreneurship. The BUSEM Index utilizes a systematic assessment paradigm incorporating Likert-scale items, which are consolidated into dimension-specific scores and a comprehensive composite index. The indicator is converted into a standardized percentage scale to improve interpretability. To provide preliminary empirical support, a pilot test was conducted with a sample of 38 respondents to examine the clarity and internal consistency of the measurement items. The results indicate acceptable levels of reliability across the six dimensions, with Cronbach’s alpha values ranging from 0.738 to 0.940, suggesting the suitability of the instrument for further large-scale validation. This study contributes to literature by proposing a multidimensional framework for entrepreneurial potential and presenting a practical indicator that connects theory with application. This work establishes a foundation for future empirical validation through more extensive data collection and advanced statistical analysis.

ORGANIZATIONAL COMMITMENT AND PERCEIVED ORGANIZATIONAL SUPPORT INFLUENCING EMPLOYEES’ INNOVATIVE WORK BEHAVIOR IN INDUSTRIAL FACTORIES IN SAMUT PRAKAN PROVINCE

Chollada SOMJAI, Wilailuk RAKBUMRUNG, Suppara CHAROENPOOM, Arpaporn PHOKAJANG — Fri, 24 Apr 2026 00:00:00 +0700

This study aimed to examine organizational commitment and perceived organizational support influencing employees’ innovative work behavior in industrial factories in Samut Prakan Province. A questionnaire was used as the data collection instrument, with a sample of 290 respondents. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as multiple regression analysis. The results revealed that: (1) organizational commitment significantly influenced employees’ innovative work behavior at the 0.05 level, with the affective dimension having the strongest influence, followed by normative and continuance commitment, explaining 58.9% of the variance; and (2) perceived organizational support also significantly influenced innovative work behavior at the 0.05 level, with supervisor support having the greatest impact, followed by rewards and working conditions, and organizational justice, explaining 39.8% of the variance.

THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE LABOR OUTSOURCING SERVICES OF COMPANY

Fri, 24 Apr 2026 00:00:00 +0700

This research aims to examine the influence of service quality on customer loyalty toward labor outsourcing services of Company A. A questionnaire was used as the primary instrument for data collection. The sample consisted of 204 respondents. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics through multiple regression analysis. The results indicate that the dimension of service quality that most significantly influences customer loyalty toward labor outsourcing services of Company A is empathy (understanding customers’ needs and perceptions). This is followed by assurance, reliability, and responsiveness. These factors collectively explain 51.6 percent of the variance in customer loyalty.