Procedia of Multidisciplinary Research

EDUCATIONAL EXPERIENCE IN CONTEMPORARY MUSEUM DISPLAY DESIGN: A CONCEPTUAL FRAMEWORK BASED ON THE FOUR-QUADRANT THEORY

Yiliao ZOU, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

Following the ICOM 2022 definition establishing Varied Experiences for Education as museums' core mission, the concept of educational experience remains ambiguous - particularly the boundary between education and entertainment. This paper constructs a conceptual framework to define educational experience in museum display design. Drawing on Pine and Gilmore's Four-Quadrant Theory, Dale’s Cone of Experience Theory, and synthesizing insights from museology, pedagogy, and cognitive psychology, the study distinguishes educational experience from entertainment, aesthetic, and escapist experiences. Through theoretical deduction, the paper proposes that an ideal museum educational experience is characterized by active participation and cognitive absorption. A comprehensive definitional framework is presented, covering definitional boundaries, core characteristics, the immersion-to-absorption transformation process, and design principles. This framework provides a theoretical foundation for evaluating and designing educational displays, particularly for small and medium-sized museums.

Keywords: Educational Experience, Museum Display Design, Four-Quadrant Theory, Cone of Experience

SEMIOTIC DECONSTRUCTION OF JIANGXI NUO MASK VISUAL SYMBOLS: A CLASSIFICATION OF CORE AND ADAPTABLE ELEMENTS AS A BASIS FOR METRO ENVIRONMENTAL GRAPHIC DESIGN TRANSLATION

Yanqin LI, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

Jiangxi Nuo masks are highly recognizable visual symbols of Gan Nuo culture, carrying ritual meanings, belief systems, role identities, and regional cultural memory. As intangible cultural heritage increasingly enters contemporary public spaces, the question of how to deconstruct and translate traditional visual symbols while retaining their cultural meanings has become important in visual communication design and environmental graphic design. This paper focuses on the semiotic deconstruction of the visual symbolic system of Jiangxi Nuo masks and classifies their core cultural elements and adaptable translation elements. The study adopts literature analysis, visual material review, and visual symbol coding. Four representative mask samples, including Kaishan, Nuo Gong, Bao Sanniang, and Sun Wukong, are coded through five dimensions: form structure, color system, decorative motifs, expression features, and role meaning. The coding results show that role identity, ritual function, core symbolic meaning, and typical structural features should be retained as core cultural elements, while contours, local motifs, color relationships, and expression intensity can be adapted according to the visual order, information hierarchy, and psychological comfort requirements of metro public space. The findings provide a structured basis for selecting Nuo mask symbols and matching their adaptable forms and visual intensity with different functional contexts in metro environmental graphic design.

Keywords: Jiangxi Nuo Mask, Visual Symbol, Semiotic Deconstruction, Intangible Cultural Heritage, Metro Environmental Graphic Design

VISUALIZING CULTURAL MEANING: A STUDY OF CARTOON IMAGERY IN CULTURAL-CREATIVE PRODUCTS AND BRAND COMMUNICATION

Jiadai LI, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

The rapid development of China’s cultural and creative industries, digital media, and the intellectual property economy has transformed cartoon imagery from an entertainment-oriented visual form into a strategic medium for cultural translation and brand communication. This study examines the characteristics, forms, and symbolic meanings of cartoon imagery used in cultural-creative products and brand communication. A qualitative research design was adopted, integrating literature review, comparative case analysis, field observation, and visual-semantic analysis. Representative cases from international character branding and Chinese cultural-creative practice were compared with the Henan Houjiaguan clay monkey toy, a folk object combining auspicious symbolism, theatrical facial-mask imagery, clay and textile materiality, and a movable string-controlled mechanism. The findings identify six core characteristics of effective cartoon imagery: recognizability, formal simplification, emotional expressiveness, narrative capacity, cultural relevance, and cross-media adaptability. Five recurring forms are distinguished: entertainment-derived characters, institutional mascots, character-based intellectual property systems, culturally reinterpreted characters, and product-embedded folk-toy characters. Symbolic meaning is produced through four linked mechanisms: cultural representation, emotional mediation, identity construction, and brand-value communication. Based on these findings, the study proposes a culture-character-product-brand framework and a three-level feature hierarchy for heritage-oriented cartoon redesign. The study concludes that culturally grounded cartoon imagery can enhance contemporary relevance only when visual innovation is coordinated with cultural authenticity, material logic, product experience, and systematic brand communication.

Keywords: Cartoon Imagery, Cultural Symbolism, Cultural-Creative Product, Brand Communication, Houjiaguan, Intangible Cultural Heritage, Design Translation, Social Sustainability

THE INFLUENCE MECHANISM OF GAN EMBROIDERY CULTURAL SYMBOLS ON CONSUMER PERCEPTION OF REDESIGNED POST-CONSUMER DENIM ACCESSORIES: A CONCEPTUAL MODEL FOR SUSTAINABLE CONSUMPTION

Qi HU, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

Fast fashion has accelerated clothing replacement and caused many denim garments with remaining use value to be discarded prematurely. Post-consumer denim retains redesign potential because of its durability, structural strength, distinctive indigo fading, and emotional associations. However, consumer acceptance is often constrained by hygiene stigma toward second-hand textiles, perceptions of low value, and concerns about social image. This conceptual and research-design paper examines how Gan embroidery cultural symbols may influence consumer perceptions and purchase intention toward redesigned post-consumer denim accessories. Drawing on circular fashion, second-hand consumption stigma, the theory of planned behavior, and cultural identity theory, the study proposes a model in which Gan embroidery integration enhances perceived value and cultural identity, reduces hygiene stigma, improves consumer attitude, and strengthens purchase intention. The design process distinguishes surface decorative application from structural integration and evaluates both through cultural recognizability, integration with product structure, material compatibility, craftsmanship quality, functional contribution, and visual coherence. Visual cues of newness, including professional finishing, transparent cleaning information, controlled material treatment, and a contemporary silhouette, are proposed to moderate the relationship between cultural identity and hygiene stigma. For future empirical validation, the study outlines a standardized 3×2 experiment varying cultural-symbol integration and visual newness while holding denim quality, product form, and presentation constant. The framework supports the high-value redesign of post-consumer denim and the contemporary revitalization of Gan embroidery.

Keywords: Circular Fashion, Sustainable Consumption, Post-Consumer Denim, Gan Embroidery, Consumer Perception, Hygiene Stigma, Visual Cues of Newness

APPLYING JIN DYNASTY AESTHETICS IN DIGITAL DESIGN FOR TONGXIANG BLUE CALICO: A MIXED-METHODS STUDY IN ZHEJIANG PROVINCE, CHINA

Lu BAI, Chanoknart MAYUSOH, Akapong INKUER, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

This study investigates how Jin Dynasty aesthetics can be translated into digital design for Tongxiang blue calico in Zhejiang Province, China. The research addresses three gaps in the current literature: the lack of a systematic framework for translating Jin aesthetic principles into digital design language, the limited development of empirically evaluated design prototypes, and the insufficient integration of heritage aesthetics with contemporary user demand. A mixed-methods design was employed. Qualitative data were collected through literature review, field investigation in Tongxiang, and in-depth interviews with experts, blue calico inheritors, and design-related participants in order to identify the historical, artistic, and cultural characteristics of Tongxiang blue calico and to extract key aesthetic dimensions of Jin Dynasty aesthetics, particularly nature, simplicity, and harmony. Quantitative data were then collected from potential users to examine aesthetic preference, cultural perception, and design expectations. Based on these findings, digital design prototypes were developed and subsequently evaluated by users and experts in terms of aesthetic coherence, cultural appropriateness, and user response. The study proposes a design-oriented framework for integrating traditional Chinese aesthetics with contemporary digital practice and demonstrates how heritage-based design can be adapted to present-day cultural and market contexts. The findings contribute to design research, digital heritage practice, and the innovation of traditional crafts through culturally grounded design development.

Keywords: Jin Dynasty Aesthetics, Tongxiang Blue Calico, Digital Design, Cultural Heritage Innovation, Mixed-Methods Research, Prototype Evaluation

UNVEILING THE DIGITAL TRANSFORMATION PATH TO SMALL ENTERPRISE SUCCESS: A CROSS-METHODOLOGICAL ROBUSTNESS CHECK BETWEEN PLS-SEM AND CB-SEM FRAMEWORKS

Mon, 10 Aug 2026 00:00:00 +0700

This study establishes a rigorous psychometric and structural framework to investigate how entrepreneurial characteristics (CHAR) drive digital content marketing (DCM) and downstream business success and sustainability (BUSU) through the core mechanism of consumer data utilization (CDUS) within small hospitality enterprises. Methodologically, it addresses a prominent research gap by executing a dual-phase empirical investigation (n = 290) using parallel dual-estimation via PLS-SEM and CB-SEM as a cross-methodological robustness check. First, an iterative exploratory factor analysis workflow successfully purified the measurement instruments, refining a preliminary pool of 78 indicators down to stable, parsimonious scales. CDUS resolved cleanly into a distinct four-factor structure, validating the Resource-Based View and Dynamic Capabilities perspective. Second, structural model evaluations revealed exceptional cross-methodological convergence. All direct causal pathways aligned perfectly in direction and significance, with narrow parameter discrepancies (Db = 0.010 to 0.146), confirming model stability and the absence of method bias. DCM manifested the strongest direct impact on BUSU (b_PLS = 0.531; b_CB= 0.677). A critical algorithmic divergence emerged only within the long-range sequential mediation (CHAR®CDUS®DCM®BUSU), which achieved significance under CB-SEM (p < 0.05) but not PLS-SEM (p = 0.085), highlighting CB-SEM’s heightened sensitivity to multi-stage covariance structures. Ultimately, the absolute alignment of total indirect effects (b_PLS= 0.319; b_CB = 0.438, p < 0.001) substantiates that the newly validated scale achieves a gold standard. Academically and managerially, the findings demonstrate that proactive entrepreneurial intent must be systematically operationalized into actionable data assets to engineer strategic digital content that yields sustainable multi-dimensional business success.

Keywords: Psychometric Validation, Digital Content Marketing, Consumer Data Utilization, Model Convergence, Small Enterprises, PLS-SEM, CB-SEM

ANALYSIS OF INNOVATIVE DESIGN PATHS FOR CULTURAL TOURISM PRODUCTS BASED ON THOUSAND-ANGLE LANTERN ELEMENTS

Juan LU, Pisit PUNTIEN, Akapong INKUER, Chanoknart MAYUSOH — Mon, 10 Aug 2026 00:00:00 +0700

Against the backdrop of cultural rejuvenation and global communication, traditional intangible cultural heritage generally faces challenges, including broken inheritance chains, insufficient youth-oriented expression, and weak digital communication capacity. As a national-level intangible cultural heritage, Dongguan Thousand-Horn Lantern embodies the value of Lingnan folk culture, clan symbolism and traditional craftsmanship. Nevertheless, its conventional presentation modes fail to meet the demands of contemporary digital cultural tourism and young people’s aesthetic preferences. Accordingly, this study takes the Thousand-Horn Lantern as the core research object and establishes a research framework of “cultural gene deconstruction—visual symbol translation—digital innovative design—communication and promotion.” Adopting multiple research methods such as literature research, field investigation, questionnaire surveys, and expert interviews, this paper systematically extracts the cultural symbols and visual artistic characteristics of the Thousand-Horn Lantern. Combined with digital art technologies including 3D modeling, VR/AR interaction, motion visual design and IP reconstruction, it realizes the modern and digital translation of traditional cultural elements. The research findings demonstrate that this innovative design model effectively improves the clarity of cultural expression of the Thousand-Horn Lantern, recognition among young consumers, and the communication influence of regional cultural brands, while strengthening the interactive experience and market transformation potential of intangible cultural heritage. This study provides theoretical support and practical references for the digital innovation of traditional folk intangible cultural heritage, the integrated development of culture and tourism, as well as international cultural communication.

Keywords: Thousand-Angle Lantern, Intangible Cultural Heritage, Cultural and Tourism Products, Innovative Design, Cultural-Tourism Integration, Living Inheritance

CULTURAL SYMBIOSIS AND REGENERATION OF SHANGHAI CABLE FACTORY INDUSTRIAL HERITAGE

Zhen LIU, Pisit PUNTIEN, Akapong INKUER, Chanoknart MAYUSOH — Mon, 10 Aug 2026 00:00:00 +0700

In the context of urban renewal and industrial restructuring, the conservation of Shanghai’s industrial heritage has shifted from the preservation of individual buildings to the coordination of historical memory, spatial structure, public life, and urban cultural identity. From the perspective of cultural symbiosis, this article takes the former Shanghai Cable Factory as the main case and examines its cultural value, conservation status, and regeneration challenges. The study combines literature review, archival research, field investigation, and questionnaire surveys involving 15 experts and 385 members of the public. The AHP results show that cultural value received the highest criterion weight (0.3517), followed by socio-economic function (0.2828), spatial design characteristics (0.1855), and ecological environment (0.1801). The overall mean of the public questionnaire was 3.6295 on a five-point scale. By combining expert weights with public improvement gaps, the study identifies authenticity preservation, safety and accessibility, historical interpretation, cultural display and education, and industrial spatial character as the main regeneration priorities. The results show that the key problem is not a lack of heritage resources, but the limited transformation of industrial remains into accessible and understandable public experiences. The regeneration of the Shanghai Cable Factory should therefore be understood as a cultural-symbiosis-oriented process that reconnects industrial heritage value, public urban functions, local memory, and spatial renewal. This article provides a theoretical and empirical basis for conservation-oriented regeneration research on Shanghai’s industrial heritage.

Keywords: Industrial Heritage, Conservation Status, Cultural Symbiosis, Urban Renewal

PERCEPTIONS OF SUSTAINABLE ELEPHANT TOURISM IMAGE IN THE THAI SOCIAL CONTEXT: TOWARDS A HERITAGE-BASED MANAGEMENT APPROACH

Sitarin PAKTHANINSAK — Mon, 10 Aug 2026 00:00:00 +0700

Previous studies in elephant tourism have predominantly focused on animal welfare and tourist behavior, thereby reflecting a significant opportunity to elucidate the image formation process through the dimensions of cultural heritage and Thai identity—key factors that differentiate Thailand's tourism on the global stage. This article aims to analyze the cognitive processes underlying the perceived image of sustainable elephant tourism within the Thai social context and to synthesize heritage-based management guidelines. The study integrates knowledge from five theoretical frameworks: perception, destination image, cultural heritage, sustainable tourism, and animal welfare. The analytical results reveal that the perceived image of sustainable elephant tourism in Thailand stems from both the attributes of the tourism activities and a semantic interpretation process that integrates four core elements: (1) tourist perception; (2) the legitimacy of elephant welfare based on the Five Domains Model; (3) the value of living cultural heritage; and (4) Thai identity as a soft power. Consequently, cultural heritage serves as the semantic foundation that accentuates the distinctiveness of Thai elephant tourism, whereas animal welfare is a fundamental prerequisite for international acceptance. These findings culminate in the proposition of a conceptual framework for heritage-based elephant tourism management, which strives to strike a balance between international standards and the preservation of cultural values. This approach contributes to fortifying the overall destination image and acts as a critical mechanism in stimulating tourists' revisit intention, destination loyalty, and enhanced willingness to pay for sustainable Thai elephant tourism.

Keywords: Image Perception, Living Cultural Heritage, Sustainability, Elephant Welfare, Willingness to Pay

GREEN LOGISTICS FOR COOPERATIVE NETWORK EXCHANGE OF AGRICULTURAL PRODUCTS: A COMPARATIVE ANALYSIS OF RAIL AND ROAD IN THAILAND'S NORTH-SOUTH SUPPLY CHAIN

Pathomporn CHITCHAIMAN, Ganda BOONSOTHONSATIT, Rachata KHUMBOON — Mon, 10 Aug 2026 00:00:00 +0700

Thailand's inter-cooperative agricultural distribution system relies almost entirely on uncontrolled-temperature road haulage and rarely plans for return-trip (backhaul) loads, driving logistics cost as high as 10-20% of farm-gate price, exposing perishable produce to avoidable spoilage, and generating disproportionate greenhouse-gas emissions relative to volume moved. This study develops and evaluates a rail-based cooperative network for exchanging agricultural products between northern and southern Thailand, combining in-depth interviews with five agricultural cooperatives, transport operators, and State Railway of Thailand officials with a comparative Life Cycle Cost (LCC), Life Cycle Assessment (LCA), and lead-time evaluation of road versus rail (20-ft and 40-ft refrigerated container) transport between Chiang Mai and Surat Thani. Although road haulage has the lowest cost per trip (19,000-24,000 baht), its limited payload (about 3,000 kg) yields a high unit cost of 6.33-8.00 baht/kg and a carbon footprint of 440.82-583.88 tCO2e per tonne. Rail transport reduces unit cost to as low as 1.13-1.19 baht/kg under theoretical maximum payload, or 1.48-1.55 baht/kg once practical stacking constraints are accounted for, and cuts emissions intensity by 4.5 to more than tenfold depending on container size and packing configuration, while temperature-controlled containers virtually eliminate spoilage. Rail lead time, however, is longer and less predictable (about 25 planned hours, with possible delay to 87-98 hours) than road (about 20-22 hours, highly predictable). We conclude that rail-based cooperative networks are economically and environmentally superior for large-volume, long-distance produce exchange under both optimistic and physically conservative loading assumptions, provided that backhaul utilization, stackable packaging, and information-sharing platforms are institutionalized, and translate these findings into public policy recommendations covering rail-freight incentives, cold-chain infrastructure investment, packaging standardization, and inter-agency coordination.

Keywords: Agricultural Cooperatives, Life Cycle Assessment, Life Cycle Costing, Rail Freight Logistics, Cold-Chain Transport, Public Policy

HERITAGE CONTINUITY AND CULTURAL VALUE OF YEXIE BAMBOO WEAVING IN SHANGHAI: A STUDY FROM THE PERSPECTIVE OF INTANGIBLE CULTURAL HERITAGE SUSTAINABILITY

Xi ZHU, Chanoknart MAYUSOH, Akapong INKUER, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

This study explores the historical development and cultural significance of Yexie bamboo weaving as an intangible cultural heritage from the perspective of sustainable heritage development. The research aims to analyze its craft characteristics and cultural value within the context of rapid urbanization and changing lifestyles in Shanghai. A qualitative research approach is adopted, including literature review, field observation, and semi-structured interviews with heritage inheritors and cultural administrators. The findings indicate that Yexie bamboo weaving embodies strong regional craft identity, material intelligence, and structural logic, yet its continuity is challenged by industrial substitution, weakened daily-life usage, and limited market integration. The study highlights that although existing preservation strategies focus on documentation and exhibition, they often lack pathways for functional reintegration into contemporary life. Therefore, a shift toward design-oriented transformation is necessary to enhance its cultural vitality and sustainability. This research provides a theoretical foundation for understanding how traditional bamboo weaving can be reinterpreted as a living heritage system within modern urban contexts.

Keywords: Intangible Cultural Heritage, Bamboo Weaving, Sustainable Development, Craft Transformation

RESEARCH ON THE PATHWAYS BY WHICH RURAL ENVIRONMENTS IN ZHEJIANG ACTIVATE MULTIPLE ASSOCIATIONS WITH URBAN POPULATIONS

Fan ZHOU, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

Addressing the common challenges faced by people during urbanization, such as the disruption of natural connections, alienation from community relationships, and loss of local cultural memory, this study uses rural Zhejiang as its spatial context, focusing on three core healing factors: landscape, lifestyle, and culture. Employing literature review, field observation, and other methods, the study systematically deconstructs the synergistic mechanisms of rural healing elements and their activation pathways for the multiple connections between urban populations and nature, community, and local culture. First, the study identifies and extracts key representations of rural healing elements in Zhejiang; second, it reveals the synergistic driving logic of material carriers, sensory experiences, and value meaning; and third, based on empirical evidence, it extracts three differentiated action pathways and scientifically verifies their intervention effectiveness. The research conclusions provide a scientific basis for decision-making in rural spatial design guided by healing principles, and have significant academic and practical value for promoting environmental health and wellness research within the context of rural revitalization.

Keywords: Rural Zhejiang, Healing Environment, Landscape-Life-Culture Synergy, Multiple Associations, Action Path

AGE-FRIENDLY CROSS-MEDIA PUBLICATION DESIGN FOR GRANDPARENT-GRANDCHILD CARE: A COMPARATIVE STUDY OF ELDERLY MEDIA BEHAVIOR

Yi CAO, Chanoknart MAYUSOH, Akapong INKUER, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

Against the backdrop of China’s deep aging society and the prevalence of grandparent-led intergenerational childcare, grandparents’ demand for scientific parenting knowledge continues to rise. However, existing parenting media suffer from inadequate age-friendly adaptation and limited formats. Current research mostly focuses on age-friendly modification of single media types, lacking systematic cross-media collaborative design frameworks and targeted studies for intergenerational childcare scenarios. This is a conceptual study that takes Universal Design Theory and Cognitive Aging Theory as its analytical framework. This study employs literature research, comparative analysis and theoretical deduction methods. It sorts out the physiological and cognitive traits as well as media usage behaviors of the elderly under China’s socio-cultural context, summarizes media use constraints from perception, cognition and emotion dimensions, and systematically compares age-adaptive design features of print and digital media from information presentation, interaction logic and scenario adaptation perspectives. The conceptual study reveal that Chinese seniors live in a hybrid media ecosystem dominated by traditional media and supplemented by digital media. Print media has prominent advantages in low cognitive load, high fault tolerance and emotional identification, while digital media shows potential in multi-sensory information supplementation, scenario-based interaction and real-time content updating. The synergistic complementarity of the two forms the core logic of age-friendly cross-media design. This study extracts five key influencing factors and proposes a conceptual framework for age-friendly cross-media publication design, which provides theoretical basis and practical guidance for developing age-friendly cross-media publications tailored to intergenerational childcare scenarios.

Keywords: Age-Friendly Design, Cross-Media Publication, Cognitive Aging, Universal Design, Intergenerational Childcare

CALLIGRAPHIC FORM AS CULTURAL BRAND COMMUNICATION: A CONCEPTUAL FRAMEWORK FOR PREMIUM THAI PACKAGING

Jiaxue LENG, Akapong INKUER, Chanoknart MAYUSOH, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

This paper examines calligraphy as a culturally meaningful form of brand communication in premium Thai packaging. Using a qualitative literature-informed conceptual synthesis, it integrates scholarship on calligraphy, aesthetic theory, cultural symbolism, packaging design, and brand differentiation. The synthesis organizes the literature into five interrelated dimensions: calligraphic form, aesthetic and expressive meaning, cultural-symbolic meaning, packaging integration, and theorized brand communication functions. It also develops literature-derived principles concerning compositional coherence, cultural appropriateness, material congruence, visual hierarchy, and legibility. The paper concludes that calligraphy should be approached as a culturally situated design system capable of connecting artistic heritage, premium brand expression, and contemporary packaging identity.

Keywords: Calligraphy, Packaging Design, Thai Consumers, Aesthetic Theory, Brand Differentiation, Premium Packaging

REVITALIZING HERITAGE: ARTISTIC ANALYSIS AND DESIGN TRANSLATION OF JIANGXI LACQUERWARE IN THE CONTEXT OF CULTURAL TOURISM

Yingying ZHOU, Pibool WAIJITTRAGUM, Akapong INKUER, Pisit PUNTIEN — Mon, 10 Aug 2026 00:00:00 +0700

This article focuses on the traditional lacquerware of Jiangxi Province, China, specifically examining the regional artistic styles of Yichun, Poyang, and Ji'an. Against the backdrop of cultural tourism integration and the rise of the "China-Chic" trend, Jiangxi lacquerware faces structural challenges, including a disconnect between traditional craftsmanship and modern aesthetics, as well as insufficient excavation of cultural value. Adopting a mixed-methods research framework, this study systematically examines the historical evolution, visual grammar, and crafting techniques of Jiangxi lacquerware through literature review, field investigations in core museums, and expert interviews. The primary objective is to analyze the artistic characteristics (shape, color, pattern) and regional distinctiveness of Jiangxi lacquerware, and to further explore methods for translating these traditional elements into modern cultural and creative product designs. The study constructs an analytical framework centered on symbol extraction and design reconstruction. The findings reveal that Jiangxi lacquerware possesses a unique aesthetic system characterized by "Evolve" and "Hidden Flower" techniques, along with rich symbolic patterns like cloud and animal motifs. Through design translation strategies such as deconstruction and functional adaptation, these heritage elements can be revitalized into modern products that balance cultural authenticity with market demand, providing a theoretical foundation for the sustainable development of intangible cultural heritage.

Keywords: Jiangxi Lacquerware, Regional Artistic Style, Cultural and Creative Products, Intangible Cultural Heritage

DESIGNING A MULTI-LEVEL BIOMASS LOGISTICS NETWORK FOR SUSTAINABLE AGRICULTURAL RESIDUE MANAGEMENT: A CASE STUDY OF NORTHERN THAILAND

Rachata KHUMBOON, Pathomporn CHITCHAIMAN, Ganda BOONSOTHONSATIT — Mon, 10 Aug 2026 00:00:00 +0700

Open-field burning of agricultural residues remains a major environmental challenge in Northern Thailand, contributing to seasonal PM2.5 pollution while leaving valuable biomass resources underutilized. Although previous studies have emphasized biomass conversion technologies and logistics optimization, limited attention has been given to integrated regional logistics frameworks that ensure reliable biomass supply. This study proposes the Multi-Level Biomass Logistics Network (MBLN) Framework, an adaptive regional planning framework for sustainable agricultural residue management, based on field investigations conducted in Chiang Rai, Chiang Mai, and Lamphun provinces, Thailand. A mixed-methods approach was employed, combining literature review, field surveys, stakeholder interviews, and geographic mapping to examine biomass availability, logistics infrastructure, collection capacity, and industrial demand. The proposed framework integrates Physical, Information, Coordination, and Value Creation Networks to support adaptive biomass collection, aggregation, distribution, and stakeholder collaboration under different local conditions. The findings indicate that effective biomass logistics depends not only on transportation efficiency but also on integrated coordination and supply reliability capable of supporting continuous industrial demand despite the seasonal availability of agricultural residues. The proposed MBLN Framework provides a scalable regional planning approach for improving biomass utilization, strengthening circular economy development, and reducing open-field burning. It also provides a foundation for future research on logistics optimization, hub location analysis, vehicle routing, and digital decision-support systems.

Keywords: Agricultural residue management; Biomass logistics; Multi-Level Biomass Logistics Network (MBLN); Circular economy; Supply chain integration; Sustainable biomass supply

STRENGTHENING TOURISM MANAGEMENT THROUGH CREATIVE ECONOMY ECOSYSTEMS: THE ROLE OF INNOVATION CAPACITY IN MAKASSAR

Mon, 10 Aug 2026 00:00:00 +0700

This study develops an integrated model for strengthening tourism management through creative economy ecosystems in Makassar, Indonesia, with particular attention to innovation capacity, digital adoption, relational capital, and blue economy governance. The article was redesigned as a narrative synthesis supported by documentary data from official Makassar and South Sulawesi tourism statistics, government datasets, and Scopus-indexed literature. The analysis synthesizes 50+ scholarly and institutional sources using thematic coding and a Pentagonal Asset Framework that maps human, social, natural, physical, and financial capital. Supporting statistics indicate that Makassar recorded 5,524,000 domestic tourist visits and 95,596 international tourist visits in 2024, showing recovery and renewed pressure on destination governance. The findings show that open innovation, spatial-adaptive innovation, and participatory governance innovation function as complementary mechanisms for converting local assets into resilient destination value. Digital platforms expand market reach for micro, small, and medium creative enterprises, but their effects depend on relational capital, managerial capability, infrastructure, and inclusive institutional coordination. The blue economy provides a relevant sustainability frame for waterfront and coastal tourism, yet environmental degradation, fragmented authority, insufficient financing, and uneven digital literacy remain major barriers. The study contributes to tourism management literature by positioning innovation capacity as a dynamic capability that mediates the relationship between destination assets and sustainable competitiveness. Practically, the model offers policy directions for local governments, destination managers, and creative-economy actors seeking to align tourism growth with ecological integrity and community-based economic resilience.

Keywords: Corporate Innovation Capacity, Creative Economy, Tourism Management, Blue Economy, Destination Resilience, Makassar, MSMEs