FLOW EXPERIENCE OF USERS WATCHING FOOD TOURISM SHOERT VIDEOS BASED ON PERCEIVED VALUE THEORY

Abstract

This study aims to elucidate the impact of audience adjustment. The credibility of perception is analyzed using SPSS and Amoss software. The Bootstrap test method is employed to assess the value of visitors' experience, which is strongly influenced by the value and fluency of short travel videos. It is important to note that the short video content serves as a medium in this context. To better illustrate the impact of the audience's adjustability, we conducted a test using the Process v3.4.1 software. The results showed that the more sensitive the audience is, the greater the influence of the tourists' emotional response on the travelers' experience.