Procedia of Multidisciplinary Research

EDUCATIONAL EXPERIENCE IN CONTEMPORARY MUSEUM DISPLAY DESIGN: A CONCEPTUAL FRAMEWORK BASED ON THE FOUR-QUADRANT THEORY

Yiliao ZOU — 2026-08-10

Following the ICOM 2022 definition establishing Varied Experiences for Education as museums' core mission, the concept of educational experience remains ambiguous - particularly the boundary between education and entertainment. This paper constructs a conceptual framework to define educational experience in museum display design. Drawing on Pine and Gilmore's Four-Quadrant Theory, Dale’s Cone of Experience Theory, and synthesizing insights from museology, pedagogy, and cognitive psychology, the study distinguishes educational experience from entertainment, aesthetic, and escapist experiences. Through theoretical deduction, the paper proposes that an ideal museum educational experience is characterized by active participation and cognitive absorption. A comprehensive definitional framework is presented, covering definitional boundaries, core characteristics, the immersion-to-absorption transformation process, and design principles. This framework provides a theoretical foundation for evaluating and designing educational displays, particularly for small and medium-sized museums.

Keywords: Educational Experience, Museum Display Design, Four-Quadrant Theory, Cone of Experience

SEMIOTIC DECONSTRUCTION OF JIANGXI NUO MASK VISUAL SYMBOLS: A CLASSIFICATION OF CORE AND ADAPTABLE ELEMENTS AS A BASIS FOR METRO ENVIRONMENTAL GRAPHIC DESIGN TRANSLATION

Yanqin LI — 2026-08-10

Jiangxi Nuo masks are highly recognizable visual symbols of Gan Nuo culture, carrying ritual meanings, belief systems, role identities, and regional cultural memory. As intangible cultural heritage increasingly enters contemporary public spaces, the question of how to deconstruct and translate traditional visual symbols while retaining their cultural meanings has become important in visual communication design and environmental graphic design. This paper focuses on the semiotic deconstruction of the visual symbolic system of Jiangxi Nuo masks and classifies their core cultural elements and adaptable translation elements. The study adopts literature analysis, visual material review, and visual symbol coding. Four representative mask samples, including Kaishan, Nuo Gong, Bao Sanniang, and Sun Wukong, are coded through five dimensions: form structure, color system, decorative motifs, expression features, and role meaning. The coding results show that role identity, ritual function, core symbolic meaning, and typical structural features should be retained as core cultural elements, while contours, local motifs, color relationships, and expression intensity can be adapted according to the visual order, information hierarchy, and psychological comfort requirements of metro public space. The findings provide a structured basis for selecting Nuo mask symbols and matching their adaptable forms and visual intensity with different functional contexts in metro environmental graphic design.

Keywords: Jiangxi Nuo Mask, Visual Symbol, Semiotic Deconstruction, Intangible Cultural Heritage, Metro Environmental Graphic Design

VISUALIZING CULTURAL MEANING: A STUDY OF CARTOON IMAGERY IN CULTURAL-CREATIVE PRODUCTS AND BRAND COMMUNICATION

Jiadai LI — 2026-08-10

The rapid development of China’s cultural and creative industries, digital media, and the intellectual property economy has transformed cartoon imagery from an entertainment-oriented visual form into a strategic medium for cultural translation and brand communication. This study examines the characteristics, forms, and symbolic meanings of cartoon imagery used in cultural-creative products and brand communication. A qualitative research design was adopted, integrating literature review, comparative case analysis, field observation, and visual-semantic analysis. Representative cases from international character branding and Chinese cultural-creative practice were compared with the Henan Houjiaguan clay monkey toy, a folk object combining auspicious symbolism, theatrical facial-mask imagery, clay and textile materiality, and a movable string-controlled mechanism. The findings identify six core characteristics of effective cartoon imagery: recognizability, formal simplification, emotional expressiveness, narrative capacity, cultural relevance, and cross-media adaptability. Five recurring forms are distinguished: entertainment-derived characters, institutional mascots, character-based intellectual property systems, culturally reinterpreted characters, and product-embedded folk-toy characters. Symbolic meaning is produced through four linked mechanisms: cultural representation, emotional mediation, identity construction, and brand-value communication. Based on these findings, the study proposes a culture-character-product-brand framework and a three-level feature hierarchy for heritage-oriented cartoon redesign. The study concludes that culturally grounded cartoon imagery can enhance contemporary relevance only when visual innovation is coordinated with cultural authenticity, material logic, product experience, and systematic brand communication.

Keywords: Cartoon Imagery, Cultural Symbolism, Cultural-Creative Product, Brand Communication, Houjiaguan, Intangible Cultural Heritage, Design Translation, Social Sustainability

THE INFLUENCE MECHANISM OF GAN EMBROIDERY CULTURAL SYMBOLS ON CONSUMER PERCEPTION OF REDESIGNED POST-CONSUMER DENIM ACCESSORIES: A CONCEPTUAL MODEL FOR SUSTAINABLE CONSUMPTION

Qi HU — 2026-08-10

Fast fashion has accelerated clothing replacement and caused many denim garments with remaining use value to be discarded prematurely. Post-consumer denim retains redesign potential because of its durability, structural strength, distinctive indigo fading, and emotional associations. However, consumer acceptance is often constrained by hygiene stigma toward second-hand textiles, perceptions of low value, and concerns about social image. This conceptual and research-design paper examines how Gan embroidery cultural symbols may influence consumer perceptions and purchase intention toward redesigned post-consumer denim accessories. Drawing on circular fashion, second-hand consumption stigma, the theory of planned behavior, and cultural identity theory, the study proposes a model in which Gan embroidery integration enhances perceived value and cultural identity, reduces hygiene stigma, improves consumer attitude, and strengthens purchase intention. The design process distinguishes surface decorative application from structural integration and evaluates both through cultural recognizability, integration with product structure, material compatibility, craftsmanship quality, functional contribution, and visual coherence. Visual cues of newness, including professional finishing, transparent cleaning information, controlled material treatment, and a contemporary silhouette, are proposed to moderate the relationship between cultural identity and hygiene stigma. For future empirical validation, the study outlines a standardized 3×2 experiment varying cultural-symbol integration and visual newness while holding denim quality, product form, and presentation constant. The framework supports the high-value redesign of post-consumer denim and the contemporary revitalization of Gan embroidery.

Keywords: Circular Fashion, Sustainable Consumption, Post-Consumer Denim, Gan Embroidery, Consumer Perception, Hygiene Stigma, Visual Cues of Newness

APPLYING JIN DYNASTY AESTHETICS IN DIGITAL DESIGN FOR TONGXIANG BLUE CALICO: A MIXED-METHODS STUDY IN ZHEJIANG PROVINCE, CHINA

Lu BAI — 2026-08-10

This study investigates how Jin Dynasty aesthetics can be translated into digital design for Tongxiang blue calico in Zhejiang Province, China. The research addresses three gaps in the current literature: the lack of a systematic framework for translating Jin aesthetic principles into digital design language, the limited development of empirically evaluated design prototypes, and the insufficient integration of heritage aesthetics with contemporary user demand. A mixed-methods design was employed. Qualitative data were collected through literature review, field investigation in Tongxiang, and in-depth interviews with experts, blue calico inheritors, and design-related participants in order to identify the historical, artistic, and cultural characteristics of Tongxiang blue calico and to extract key aesthetic dimensions of Jin Dynasty aesthetics, particularly nature, simplicity, and harmony. Quantitative data were then collected from potential users to examine aesthetic preference, cultural perception, and design expectations. Based on these findings, digital design prototypes were developed and subsequently evaluated by users and experts in terms of aesthetic coherence, cultural appropriateness, and user response. The study proposes a design-oriented framework for integrating traditional Chinese aesthetics with contemporary digital practice and demonstrates how heritage-based design can be adapted to present-day cultural and market contexts. The findings contribute to design research, digital heritage practice, and the innovation of traditional crafts through culturally grounded design development.

Keywords: Jin Dynasty Aesthetics, Tongxiang Blue Calico, Digital Design, Cultural Heritage Innovation, Mixed-Methods Research, Prototype Evaluation

UNVEILING THE DIGITAL TRANSFORMATION PATH TO SMALL ENTERPRISE SUCCESS: A CROSS-METHODOLOGICAL ROBUSTNESS CHECK BETWEEN PLS-SEM AND CB-SEM FRAMEWORKS

Apinya INGARD — 2026-08-10

This study establishes a rigorous psychometric and structural framework to investigate how entrepreneurial characteristics (CHAR) drive digital content marketing (DCM) and downstream business success and sustainability (BUSU) through the core mechanism of consumer data utilization (CDUS) within small hospitality enterprises. Methodologically, it addresses a prominent research gap by executing a dual-phase empirical investigation (n = 290) using parallel dual-estimation via PLS-SEM and CB-SEM as a cross-methodological robustness check. First, an iterative exploratory factor analysis workflow successfully purified the measurement instruments, refining a preliminary pool of 78 indicators down to stable, parsimonious scales. CDUS resolved cleanly into a distinct four-factor structure, validating the Resource-Based View and Dynamic Capabilities perspective. Second, structural model evaluations revealed exceptional cross-methodological convergence. All direct causal pathways aligned perfectly in direction and significance, with narrow parameter discrepancies (Db = 0.010 to 0.146), confirming model stability and the absence of method bias. DCM manifested the strongest direct impact on BUSU (b_PLS = 0.531; b_CB= 0.677). A critical algorithmic divergence emerged only within the long-range sequential mediation (CHAR®CDUS®DCM®BUSU), which achieved significance under CB-SEM (p < 0.05) but not PLS-SEM (p = 0.085), highlighting CB-SEM’s heightened sensitivity to multi-stage covariance structures. Ultimately, the absolute alignment of total indirect effects (b_PLS= 0.319; b_CB = 0.438, p < 0.001) substantiates that the newly validated scale achieves a gold standard. Academically and managerially, the findings demonstrate that proactive entrepreneurial intent must be systematically operationalized into actionable data assets to engineer strategic digital content that yields sustainable multi-dimensional business success.

Keywords: Psychometric Validation, Digital Content Marketing, Consumer Data Utilization, Model Convergence, Small Enterprises, PLS-SEM, CB-SEM

ANALYSIS OF INNOVATIVE DESIGN PATHS FOR CULTURAL TOURISM PRODUCTS BASED ON THOUSAND-ANGLE LANTERN ELEMENTS

Juan LU — 2026-08-10

Against the backdrop of cultural rejuvenation and global communication, traditional intangible cultural heritage generally faces challenges, including broken inheritance chains, insufficient youth-oriented expression, and weak digital communication capacity. As a national-level intangible cultural heritage, Dongguan Thousand-Horn Lantern embodies the value of Lingnan folk culture, clan symbolism and traditional craftsmanship. Nevertheless, its conventional presentation modes fail to meet the demands of contemporary digital cultural tourism and young people’s aesthetic preferences. Accordingly, this study takes the Thousand-Horn Lantern as the core research object and establishes a research framework of “cultural gene deconstruction—visual symbol translation—digital innovative design—communication and promotion.” Adopting multiple research methods such as literature research, field investigation, questionnaire surveys, and expert interviews, this paper systematically extracts the cultural symbols and visual artistic characteristics of the Thousand-Horn Lantern. Combined with digital art technologies including 3D modeling, VR/AR interaction, motion visual design and IP reconstruction, it realizes the modern and digital translation of traditional cultural elements. The research findings demonstrate that this innovative design model effectively improves the clarity of cultural expression of the Thousand-Horn Lantern, recognition among young consumers, and the communication influence of regional cultural brands, while strengthening the interactive experience and market transformation potential of intangible cultural heritage. This study provides theoretical support and practical references for the digital innovation of traditional folk intangible cultural heritage, the integrated development of culture and tourism, as well as international cultural communication.

Keywords: Thousand-Angle Lantern, Intangible Cultural Heritage, Cultural and Tourism Products, Innovative Design, Cultural-Tourism Integration, Living Inheritance

CULTURAL SYMBIOSIS AND REGENERATION OF SHANGHAI CABLE FACTORY INDUSTRIAL HERITAGE

Zhen LIU — 2026-08-10

In the context of urban renewal and industrial restructuring, the conservation of Shanghai’s industrial heritage has shifted from the preservation of individual buildings to the coordination of historical memory, spatial structure, public life, and urban cultural identity. From the perspective of cultural symbiosis, this article takes the former Shanghai Cable Factory as the main case and examines its cultural value, conservation status, and regeneration challenges. The study combines literature review, archival research, field investigation, and questionnaire surveys involving 15 experts and 385 members of the public. The AHP results show that cultural value received the highest criterion weight (0.3517), followed by socio-economic function (0.2828), spatial design characteristics (0.1855), and ecological environment (0.1801). The overall mean of the public questionnaire was 3.6295 on a five-point scale. By combining expert weights with public improvement gaps, the study identifies authenticity preservation, safety and accessibility, historical interpretation, cultural display and education, and industrial spatial character as the main regeneration priorities. The results show that the key problem is not a lack of heritage resources, but the limited transformation of industrial remains into accessible and understandable public experiences. The regeneration of the Shanghai Cable Factory should therefore be understood as a cultural-symbiosis-oriented process that reconnects industrial heritage value, public urban functions, local memory, and spatial renewal. This article provides a theoretical and empirical basis for conservation-oriented regeneration research on Shanghai’s industrial heritage.

Keywords: Industrial Heritage, Conservation Status, Cultural Symbiosis, Urban Renewal

PERCEPTIONS OF SUSTAINABLE ELEPHANT TOURISM IMAGE IN THE THAI SOCIAL CONTEXT: TOWARDS A HERITAGE-BASED MANAGEMENT APPROACH

Sitarin PAKTHANINSAK — 2026-08-10

Previous studies in elephant tourism have predominantly focused on animal welfare and tourist behavior, thereby reflecting a significant opportunity to elucidate the image formation process through the dimensions of cultural heritage and Thai identity—key factors that differentiate Thailand's tourism on the global stage. This article aims to analyze the cognitive processes underlying the perceived image of sustainable elephant tourism within the Thai social context and to synthesize heritage-based management guidelines. The study integrates knowledge from five theoretical frameworks: perception, destination image, cultural heritage, sustainable tourism, and animal welfare. The analytical results reveal that the perceived image of sustainable elephant tourism in Thailand stems from both the attributes of the tourism activities and a semantic interpretation process that integrates four core elements: (1) tourist perception; (2) the legitimacy of elephant welfare based on the Five Domains Model; (3) the value of living cultural heritage; and (4) Thai identity as a soft power. Consequently, cultural heritage serves as the semantic foundation that accentuates the distinctiveness of Thai elephant tourism, whereas animal welfare is a fundamental prerequisite for international acceptance. These findings culminate in the proposition of a conceptual framework for heritage-based elephant tourism management, which strives to strike a balance between international standards and the preservation of cultural values. This approach contributes to fortifying the overall destination image and acts as a critical mechanism in stimulating tourists' revisit intention, destination loyalty, and enhanced willingness to pay for sustainable Thai elephant tourism.

Keywords: Image Perception, Living Cultural Heritage, Sustainability, Elephant Welfare, Willingness to Pay

GREEN LOGISTICS FOR COOPERATIVE NETWORK EXCHANGE OF AGRICULTURAL PRODUCTS: A COMPARATIVE ANALYSIS OF RAIL AND ROAD IN THAILAND'S NORTH-SOUTH SUPPLY CHAIN

Pathomporn CHITCHAIMAN — 2026-08-10

Thailand's inter-cooperative agricultural distribution system relies almost entirely on uncontrolled-temperature road haulage and rarely plans for return-trip (backhaul) loads, driving logistics cost as high as 10-20% of farm-gate price, exposing perishable produce to avoidable spoilage, and generating disproportionate greenhouse-gas emissions relative to volume moved. This study develops and evaluates a rail-based cooperative network for exchanging agricultural products between northern and southern Thailand, combining in-depth interviews with five agricultural cooperatives, transport operators, and State Railway of Thailand officials with a comparative Life Cycle Cost (LCC), Life Cycle Assessment (LCA), and lead-time evaluation of road versus rail (20-ft and 40-ft refrigerated container) transport between Chiang Mai and Surat Thani. Although road haulage has the lowest cost per trip (19,000-24,000 baht), its limited payload (about 3,000 kg) yields a high unit cost of 6.33-8.00 baht/kg and a carbon footprint of 440.82-583.88 tCO2e per tonne. Rail transport reduces unit cost to as low as 1.13-1.19 baht/kg under theoretical maximum payload, or 1.48-1.55 baht/kg once practical stacking constraints are accounted for, and cuts emissions intensity by 4.5 to more than tenfold depending on container size and packing configuration, while temperature-controlled containers virtually eliminate spoilage. Rail lead time, however, is longer and less predictable (about 25 planned hours, with possible delay to 87-98 hours) than road (about 20-22 hours, highly predictable). We conclude that rail-based cooperative networks are economically and environmentally superior for large-volume, long-distance produce exchange under both optimistic and physically conservative loading assumptions, provided that backhaul utilization, stackable packaging, and information-sharing platforms are institutionalized, and translate these findings into public policy recommendations covering rail-freight incentives, cold-chain infrastructure investment, packaging standardization, and inter-agency coordination.

Keywords: Agricultural Cooperatives, Life Cycle Assessment, Life Cycle Costing, Rail Freight Logistics, Cold-Chain Transport, Public Policy

HERITAGE CONTINUITY AND CULTURAL VALUE OF YEXIE BAMBOO WEAVING IN SHANGHAI: A STUDY FROM THE PERSPECTIVE OF INTANGIBLE CULTURAL HERITAGE SUSTAINABILITY

Xi ZHU — 2026-08-10

This study explores the historical development and cultural significance of Yexie bamboo weaving as an intangible cultural heritage from the perspective of sustainable heritage development. The research aims to analyze its craft characteristics and cultural value within the context of rapid urbanization and changing lifestyles in Shanghai. A qualitative research approach is adopted, including literature review, field observation, and semi-structured interviews with heritage inheritors and cultural administrators. The findings indicate that Yexie bamboo weaving embodies strong regional craft identity, material intelligence, and structural logic, yet its continuity is challenged by industrial substitution, weakened daily-life usage, and limited market integration. The study highlights that although existing preservation strategies focus on documentation and exhibition, they often lack pathways for functional reintegration into contemporary life. Therefore, a shift toward design-oriented transformation is necessary to enhance its cultural vitality and sustainability. This research provides a theoretical foundation for understanding how traditional bamboo weaving can be reinterpreted as a living heritage system within modern urban contexts.

Keywords: Intangible Cultural Heritage, Bamboo Weaving, Sustainable Development, Craft Transformation

RESEARCH ON THE PATHWAYS BY WHICH RURAL ENVIRONMENTS IN ZHEJIANG ACTIVATE MULTIPLE ASSOCIATIONS WITH URBAN POPULATIONS

Fan ZHOU — 2026-08-10

Addressing the common challenges faced by people during urbanization, such as the disruption of natural connections, alienation from community relationships, and loss of local cultural memory, this study uses rural Zhejiang as its spatial context, focusing on three core healing factors: landscape, lifestyle, and culture. Employing literature review, field observation, and other methods, the study systematically deconstructs the synergistic mechanisms of rural healing elements and their activation pathways for the multiple connections between urban populations and nature, community, and local culture. First, the study identifies and extracts key representations of rural healing elements in Zhejiang; second, it reveals the synergistic driving logic of material carriers, sensory experiences, and value meaning; and third, based on empirical evidence, it extracts three differentiated action pathways and scientifically verifies their intervention effectiveness. The research conclusions provide a scientific basis for decision-making in rural spatial design guided by healing principles, and have significant academic and practical value for promoting environmental health and wellness research within the context of rural revitalization.

Keywords: Rural Zhejiang, Healing Environment, Landscape-Life-Culture Synergy, Multiple Associations, Action Path

AGE-FRIENDLY CROSS-MEDIA PUBLICATION DESIGN FOR GRANDPARENT-GRANDCHILD CARE: A COMPARATIVE STUDY OF ELDERLY MEDIA BEHAVIOR

Yi CAO — 2026-08-10

Against the backdrop of China’s deep aging society and the prevalence of grandparent-led intergenerational childcare, grandparents’ demand for scientific parenting knowledge continues to rise. However, existing parenting media suffer from inadequate age-friendly adaptation and limited formats. Current research mostly focuses on age-friendly modification of single media types, lacking systematic cross-media collaborative design frameworks and targeted studies for intergenerational childcare scenarios. This is a conceptual study that takes Universal Design Theory and Cognitive Aging Theory as its analytical framework. This study employs literature research, comparative analysis and theoretical deduction methods. It sorts out the physiological and cognitive traits as well as media usage behaviors of the elderly under China’s socio-cultural context, summarizes media use constraints from perception, cognition and emotion dimensions, and systematically compares age-adaptive design features of print and digital media from information presentation, interaction logic and scenario adaptation perspectives. The conceptual study reveal that Chinese seniors live in a hybrid media ecosystem dominated by traditional media and supplemented by digital media. Print media has prominent advantages in low cognitive load, high fault tolerance and emotional identification, while digital media shows potential in multi-sensory information supplementation, scenario-based interaction and real-time content updating. The synergistic complementarity of the two forms the core logic of age-friendly cross-media design. This study extracts five key influencing factors and proposes a conceptual framework for age-friendly cross-media publication design, which provides theoretical basis and practical guidance for developing age-friendly cross-media publications tailored to intergenerational childcare scenarios.

Keywords: Age-Friendly Design, Cross-Media Publication, Cognitive Aging, Universal Design, Intergenerational Childcare

CALLIGRAPHIC FORM AS CULTURAL BRAND COMMUNICATION: A CONCEPTUAL FRAMEWORK FOR PREMIUM THAI PACKAGING

Jiaxue LENG — 2026-08-10

This paper examines calligraphy as a culturally meaningful form of brand communication in premium Thai packaging. Using a qualitative literature-informed conceptual synthesis, it integrates scholarship on calligraphy, aesthetic theory, cultural symbolism, packaging design, and brand differentiation. The synthesis organizes the literature into five interrelated dimensions: calligraphic form, aesthetic and expressive meaning, cultural-symbolic meaning, packaging integration, and theorized brand communication functions. It also develops literature-derived principles concerning compositional coherence, cultural appropriateness, material congruence, visual hierarchy, and legibility. The paper concludes that calligraphy should be approached as a culturally situated design system capable of connecting artistic heritage, premium brand expression, and contemporary packaging identity.

Keywords: Calligraphy, Packaging Design, Thai Consumers, Aesthetic Theory, Brand Differentiation, Premium Packaging

REVITALIZING HERITAGE: ARTISTIC ANALYSIS AND DESIGN TRANSLATION OF JIANGXI LACQUERWARE IN THE CONTEXT OF CULTURAL TOURISM

Yingying ZHOU — 2026-08-10

This article focuses on the traditional lacquerware of Jiangxi Province, China, specifically examining the regional artistic styles of Yichun, Poyang, and Ji'an. Against the backdrop of cultural tourism integration and the rise of the "China-Chic" trend, Jiangxi lacquerware faces structural challenges, including a disconnect between traditional craftsmanship and modern aesthetics, as well as insufficient excavation of cultural value. Adopting a mixed-methods research framework, this study systematically examines the historical evolution, visual grammar, and crafting techniques of Jiangxi lacquerware through literature review, field investigations in core museums, and expert interviews. The primary objective is to analyze the artistic characteristics (shape, color, pattern) and regional distinctiveness of Jiangxi lacquerware, and to further explore methods for translating these traditional elements into modern cultural and creative product designs. The study constructs an analytical framework centered on symbol extraction and design reconstruction. The findings reveal that Jiangxi lacquerware possesses a unique aesthetic system characterized by "Evolve" and "Hidden Flower" techniques, along with rich symbolic patterns like cloud and animal motifs. Through design translation strategies such as deconstruction and functional adaptation, these heritage elements can be revitalized into modern products that balance cultural authenticity with market demand, providing a theoretical foundation for the sustainable development of intangible cultural heritage.

Keywords: Jiangxi Lacquerware, Regional Artistic Style, Cultural and Creative Products, Intangible Cultural Heritage

DESIGNING A MULTI-LEVEL BIOMASS LOGISTICS NETWORK FOR SUSTAINABLE AGRICULTURAL RESIDUE MANAGEMENT: A CASE STUDY OF NORTHERN THAILAND

Rachata KHUMBOON — 2026-08-10

Open-field burning of agricultural residues remains a major environmental challenge in Northern Thailand, contributing to seasonal PM2.5 pollution while leaving valuable biomass resources underutilized. Although previous studies have emphasized biomass conversion technologies and logistics optimization, limited attention has been given to integrated regional logistics frameworks that ensure reliable biomass supply. This study proposes the Multi-Level Biomass Logistics Network (MBLN) Framework, an adaptive regional planning framework for sustainable agricultural residue management, based on field investigations conducted in Chiang Rai, Chiang Mai, and Lamphun provinces, Thailand. A mixed-methods approach was employed, combining literature review, field surveys, stakeholder interviews, and geographic mapping to examine biomass availability, logistics infrastructure, collection capacity, and industrial demand. The proposed framework integrates Physical, Information, Coordination, and Value Creation Networks to support adaptive biomass collection, aggregation, distribution, and stakeholder collaboration under different local conditions. The findings indicate that effective biomass logistics depends not only on transportation efficiency but also on integrated coordination and supply reliability capable of supporting continuous industrial demand despite the seasonal availability of agricultural residues. The proposed MBLN Framework provides a scalable regional planning approach for improving biomass utilization, strengthening circular economy development, and reducing open-field burning. It also provides a foundation for future research on logistics optimization, hub location analysis, vehicle routing, and digital decision-support systems.

Keywords: Agricultural residue management; Biomass logistics; Multi-Level Biomass Logistics Network (MBLN); Circular economy; Supply chain integration; Sustainable biomass supply

STRENGTHENING TOURISM MANAGEMENT THROUGH CREATIVE ECONOMY ECOSYSTEMS: THE ROLE OF INNOVATION CAPACITY IN MAKASSAR

Ali ANAS — 2026-08-10

This study develops an integrated model for strengthening tourism management through creative economy ecosystems in Makassar, Indonesia, with particular attention to innovation capacity, digital adoption, relational capital, and blue economy governance. The article was redesigned as a narrative synthesis supported by documentary data from official Makassar and South Sulawesi tourism statistics, government datasets, and Scopus-indexed literature. The analysis synthesizes 50+ scholarly and institutional sources using thematic coding and a Pentagonal Asset Framework that maps human, social, natural, physical, and financial capital. Supporting statistics indicate that Makassar recorded 5,524,000 domestic tourist visits and 95,596 international tourist visits in 2024, showing recovery and renewed pressure on destination governance. The findings show that open innovation, spatial-adaptive innovation, and participatory governance innovation function as complementary mechanisms for converting local assets into resilient destination value. Digital platforms expand market reach for micro, small, and medium creative enterprises, but their effects depend on relational capital, managerial capability, infrastructure, and inclusive institutional coordination. The blue economy provides a relevant sustainability frame for waterfront and coastal tourism, yet environmental degradation, fragmented authority, insufficient financing, and uneven digital literacy remain major barriers. The study contributes to tourism management literature by positioning innovation capacity as a dynamic capability that mediates the relationship between destination assets and sustainable competitiveness. Practically, the model offers policy directions for local governments, destination managers, and creative-economy actors seeking to align tourism growth with ecological integrity and community-based economic resilience.

Keywords: Corporate Innovation Capacity, Creative Economy, Tourism Management, Blue Economy, Destination Resilience, Makassar, MSMEs

RELATIONSHIP BETWEEN CORE COMPETENCIES AND JOB PERFORMANCE OF COURT OFFICIALS IN THE OFFICE OF THE COURT OF JUSTICE, REGION VIII

Parisa SERMSAMA — 2026-08-14

Relationship Between Core Competencies and Job Performance of Court Officials in the Office of the Court of Justice, Region VIII. This research aimed to (1) examine the level of job performance of court officials in the Office of the Court of Justice, Region VIII; (2) examine the level of core competencies; (3) compare the job performance of court officials classified by personal factors; and (4) investigate the relationship between core competencies and job performance. This study employed a quantitative research design. The population consisted of 836 court officials, and the sample comprised 271 respondents selected through stratified random sampling using Yamane's formula (1973). The research instrument was a five-point rating scale questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, Independent Samples t-test, One-way Analysis of Variance (ANOVA), and Pearson's Product Moment Correlation Coefficient. The findings revealed that the overall level of job performance was at the highest level (Mean = 4.71, S.D. = 0.39), while the overall level of core competencies was also at the highest level (Mean = 4.56, S.D. = 0.42). Court officials with different gender, age, educational level, and work experience demonstrated significant differences in job performance at the .05 level, whereas no significant difference was found regarding position. Furthermore, core competencies were positively correlated with job performance at a high level (r = .887) with statistical significance at the .01 level.

Keywords: Core Competencies, Job Performance, Court Officials, Office of the Court of Justice, Region VIII

IMPACT OF MOTIVATORS AND HYGIENE FACTORS ON ORGANIZATIONAL COMMITMENT: A CASE STUDY OF ADMINISTRATIVE OFFICERS IN THE LITIGATION OFFICES, OFFICE OF THE ATTORNEY GENERAL

Weerapat WATTANAPORN — 2026-08-14

This research, entitled "Impact of Motivators and Hygiene Factors on Organizational Commitment: A Case Study of Administrative Officers in the Litigation Offices, Office of the Attorney General" aimed to: 1) investigate the levels of work motivation and organizational commitment among administrative officers; 2) examine the differences in organizational commitment classified by personal factors; and 3) determine the work motivation factors affecting organizational commitment. This study employed a quantitative research approach. The sample consisted of 292 administrative officers from the Litigation Offices, Office of the Attorney General. The research instrument used for data collection was a 5-point Likert scale questionnaire. Data were analyzed using descriptive statistics, including frequency distribution, percentage, mean, and standard deviation, as well as inferential statistics, comprising the t-test, One-way ANOVA, and Multiple Regression Analysis. The findings revealed that 1) The overall levels of work motivation and organizational commitment among the personnel were at the highest level. 2) Administrative officers with different personal factors namely gender, age, educational level, years of service, position, and average monthly income-showed no significant differences in their organizational commitment. 3) Work motivation factors, specifically hygiene factors and motivators, significantly influenced organizational commitment at a statistical significance level of .01. Together, these factors could explain 88.7 percent of the variance in organizational commitment. Hygiene factors exhibited the greatest impact, followed by motivators. The findings of this study indicate that to sustainably enhance organizational commitment among public sector personnel, organizations must maintain a balanced management approach. Specifically, this involves ensuring adequate welfare benefits and a favorable working environment to establish a stable foundation that prevents dissatisfaction (hygiene factors), while simultaneously designing job characteristics that highlight intrinsic value and accountability to stimulate internal drive (motivators). Ultimately, these research findings can be applied as policy recommendations for human resource management to further elevate the organization's capacity and operational efficiency.

Keywords: Work Motivation, Organizational Commitment, Administrative Officers

THE INFLUENCE OF MOTIVATIONAL FACTORS ON THE JOB PERFORMANCE OF CIVIL SERVANTS IN THE OFFICE OF THE PRIVATE EDUCATION COMMISSION (CENTRAL OFFICE)

Thawiwan KUENPET — 2026-08-14

The objectives of this research were to: (1) examine the level of work motivation among civil servants in the Office of the Private Education Commission (Central Office); (2) investigate the level of job performance; (3) compare job performance according to personal factors; and (4) examine the motivational factors affecting job performance. This quantitative research employed a questionnaire as the research instrument. The sample consisted of 141 civil servants. The sample size was determined using Yamane's (1973) formula based on a total population of 217 civil servants. Subsequently, the number of civil servants in each of the seven organizational divisions was calculated as a percentage of the total population, and these proportions were used to proportionately allocate the sample to each division (Proportionate Allocation) to ensure that the sample reflected the population structure. Respondents within each division were then selected using convenience sampling. The questionnaire demonstrated high reliability with a Cronbach's Alpha coefficient of 0.976) Data were analyzed using descriptive statistics, Independent Samples t-test, One-way Analysis of Variance (One-way ANOVA), and Multiple Regression Analysis. The results revealed that the overall levels of work motivation and job performance were at the highest level. Personal factors including gender, age, and years of service significantly affected job performance, whereas educational level, position, and monthly income showed no significant differences. Moreover, motivational factors significantly influenced job performance and jointly explained 57.8 percent of the variance (R² = 0.578) at the .05 level of statistical significance. The findings suggest that enhancing employees' motivation through both motivational and hygiene factors can effectively improve job performance and organizational effectiveness in the public sector.

Keywords: Work Motivation, Job Performance, Civil Servants, Office of the Private Education Commission

A MODERATING ROLE OF SELF-DISCLOSURE ON PERSONAL SELF-EXPANSION AND RELATIONSHIP SATISFACTION AFFECTING COMMITMENT IN UNMARRIED ROMANTIC RELATIONSHIPS

Suphitcha B. MAGUIRE — 2026-08-14

Self-expansion has long been studied in the personal relationship context when individuals seek to expand their sense of self through novel experiences with their partners, especially, the initial stage of relationships. However, the association between personal self-expansion for one’s own self-growth and relationship satisfaction remains unclear. Moreover, it has been found that self-disclosure (i.e., revealing about oneself to others) is an important factor in relationship satisfaction. This study aims to examine the association between personal self-expansion, self-disclosure, relationship satisfaction and its link with commitment among 136 Thai heterosexual participants, due to much research being limited on western cultures, aged between 18-64 years old (M = 33.9, SD = 12) who are in unmarried relationships for over 6 months. A linear regression was performed to analyze the association between (a) personal self-expansion and relationship satisfaction and (b) relationship satisfaction and commitment. Indirect effects analyses include mediation analysis (i.e., relationship satisfaction as a mediator) and moderation analysis (i.e., self-disclosure as a moderator). The significant findings showed that personal self-expansion positively predicted relationship satisfaction and relationship satisfaction also positively predicted commitment. Moreover, relationship satisfaction significantly mediated the relationship between personal self-expansion and commitment. However, the significant indirect effect of self-disclosure as a moderator was not found in this study.

Keywords: Personal Self-Expansion, Self-Disclosure, Relationship Satisfaction, Commitment

FACTORS AFFECTING THE EFFICIENCY OF THE DIGITAL OFFICIAL DOCUMENT DELIVERY SYSTEM: A CASE STUDY OF CENTRAL OFFICE PERSONNEL, DEPARTMENT OF RURAL ROADS

Atcharaporn BUNCHWONG — 2026-08-14

This research aimed to study personal demographic factors, factor posing obstacles to the efficiency of official document receiving and sending, and the current efficiency of official document dispatch through digital systems among officers working at the central headquarters of the Department of Rural Roads. The findings revealed that: A comparison of personal demographic factors with work efficiency showed that different ages resulted in statistically significant differences in the efficiency of official document receiving and sending via digital systems at the .05 level (F = 2.870, p = .039). Specifically, the group under 30 years old demonstrated higher efficiency than the group aged 50 and above at a statistically significant level. Meanwhile, differences in gender, education level, employment status, and length of service in digital correspondence work did not cause statistically significant differences in the current efficiency of official document receiving and sending. Regarding factors serving as obstacles to the efficiency of official document dispatch through digital systems, the three obstacle variables-namely system and technology, personnel, and organization/policy-collectively predicted the current efficiency of official document dispatch through digital systems by only 4.8% (R² = 0.048). When considered by individual dimensions, no obstacle factor significantly affected the current efficiency of official document receiving and sending via digital systems at the .05 level.

Keywords: Personal Factors, Obstacles Factors to the Efficiency of Official Document Receiving and Sending, Efficiency of Official Document Receiving and Sending via Digital Systems

MINDFUL CONSUMPTION THROUGH A THAI LENS: A QUALITATIVE STUDY OF VALUES, CULTURE, AND BEHAVIOR

Viengdala SILIMONGKHOUN — 2026-08-14

This study examines mindful consumption (MC) among Thai consumers through nine semi-structured interviews using open-ended questions. Thematic analysis surfaces recurring patterns of moral reasoning, social pressure, and marketing responsiveness, which align with psychological, social, and marketing dimensions of MC and are interpreted through Value-Belief-Norm and Theory of Planned Behavior frameworks. Findings show psychological factors rooted in Buddhist ethics and self-regulation, social factors where demographics and digital media shape consumption intentions, and marketing factors where consumer awareness informs eco-labeling and culturally resonant strategies. Three culturally embedded dimensions—sufficiency (Phor-Piang), collective generosity (Nam-Jai), and digital mindfulness—emerge as central. MC in Thailand is thus a culturally negotiated process linking personal values with social and ecological sustainability.

Keywords: Mindful Consumption, Thai Society, Buddhist Sufficiency Economy, Value-Belief-Norm Theory, Theory of Planned Behavior, Consumer Segmentation, Digital Mindfulness, Sustainability Marketing, Qualitative Research, Psychological and Social Factors

WORK ATTITUDES THAT AFFECT THE WORK PERFORMANCE OF JUDICIAL PERSONNEL: A CASE STUDY OF JUDICIAL PERSONNEL IN SURAT THANI PROVINCE

Rattana TANGTUNG — 2026-08-14

This research aimed to: 1) examine the level of work attitudes of judicial personnel in Surat Thani Province; 2) examine the level of work performance of judicial personnel in Surat Thani Province; 3) compare the work attitudes of judicial personnel in Surat Thani Province, classified by personal factors—namely gender, age, education level, personnel type, and income; and 4) investigate the work attitudes affecting the work performance of judicial personnel in Surat Thani Province. The sample consisted of 164 judicial personnel, selected through stratified random sampling. The research instrument was a questionnaire with an overall reliability coefficient of 0.964. Data were analyzed using frequency, percentage, mean, standard deviation, one-way ANOVA, and multiple regression analysis. The findings revealed that: (1) work attitudes overall were at a high level; (2) work performance overall was at a high level; (3) regarding the comparison of work attitudes classified by personal factors, gender and personnel type did not result in significantly different work attitudes, whereas age resulted in significant differences across all dimensions—job satisfaction, organizational commitment, satisfaction with technology use, and overall attitudes—with the 41-50 age group showing the highest attitudes; education level resulted in significant differences in three dimensions—organizational commitment, satisfaction with technology use, and overall attitudes—but not in job satisfaction, with the bachelor’s degree group scoring higher than the below-bachelor’s degree group in organizational commitment; and income resulted in statistically significant differences across all dimensions, with the group earning less than 15,000 baht showing the lowest attitudes in every dimension; and (4) the three dimensions of work attitude jointly predicted work performance at 84.2 percent (R² = .842), with satisfaction with technology use having the strongest influence, followed by job satisfaction and organizational commitment, respectively.

Keywords: Work Attitudes, Work Performance, Judicial Personnel

THE DEVELOPMENT OF PRINT MEDIA AND EFFICIENCY EVALUATION OF A SOUTHERN THAI NUTITIONAL GUIDEBOOK FOR THE PREVENTION OF CHRONIC KIDNEY DISEASE

Thosaporn SANGKANGWAN — 2026-08-14

Chronic kidney disease (CKD) is a significant public health issue, particularly in the southern region of Thailand, where the consumption of strongly flavored food is a prevalent dietary behavior. This developmental research aimed to: 1) synthesize knowledge regarding Southern Thai nutrition and media design; 2) develop a dietary guidebook for CKD prevention tailored for the population in the southern region; and 3) evaluate its efficiency and user satisfaction. The researchers integrated relevant data to create a prototype guidebook entitled “Eat Well, Healthy Kidneys: Southern Edition.” This guidebook presents knowledge about kidney disease, nutrients affecting the kidneys, dietary guidelines, and the nutritional values of local dishes, utilizing illustrations to enhance comprehension. The research findings revealed that the efficiency evaluation conducted by experts in content and media design indicated a good level of appropriateness (mean scores of 4.30 and 4.24, respectively). Meanwhile, the target group's satisfaction with the guidebook was at a very good level (mean score of 4.83). The findings conclude that the guidebook “Eat Well, Healthy Kidneys: Southern Edition” meets the standard criteria for both academic and artistic efficiency and has been well-accepted by actual users. Therefore, it is highly suitable to be utilized as a medium to promote nutritional literacy, raise awareness for behavioral modification, and tangibly reduce the risk of chronic kidney disease among the population in the southern region.

Keywords: Chronic Kidney Disease, Southern Thai Food, Nutrition, Guidebook, Health Media Design

FACTORS CONTRIBUTING TO UNEMPLOYMENT AMONG GRADUATES OF KASETSART UNIVERSITY, BANGKHEN CAMPUS

Sangthong CHANTHAPAT — 2026-08-14

The research on factors of unemployment among graduates of Kasetsart University, Bangkhen Campus aimed to (1) study the level of factors of unemployment among graduates of Kasetsart University, Bangkhen Campus, and (2) compare the factors of unemployment among graduates of Kasetsart University, Bangkhen Campus, classified by personal factors including (1) gender, (2) age, (3) income, (4) field of study, (5) place of residence, and (6) employment status. In this study, the researcher used a sample group of 307 graduates from Kasetsart University, Bangkhen Campus. The instrument used was a questionnaire. The statistical methods used for analysis included percentage, mean, standard deviation, and One-Way ANOVA analysis with significant values and Multiple Regression Analysis. Statistically significant at the 0.05 level.The research findings revealed that graduates of Kasetsart University, Bangkhen Campus, with different income levels and places of residence, exhibited statistically significant differences in unemployment factors at the 0.05 level, consistent with the hypothesis. However, graduates of Kasetsart University, Bangkhen Campus, with different genders, ages, fields of study, and employment statuses did not show significant differences in unemployment factors, which contradicted the hypothesis.

Keywords: Unemployment, Factors Contributing to Graduate Unemployment, Technological Factors

FACTORS INFLUENCING THE OPERATIONAL EFFICIENCY OF CUSTOMS OFFICERS IN INSPECTING AND SUPPRESSING ILLEGAL GOODS SMUGGLING IN PASSENGER SERVICE SECTION AT DON MUEANG INTERNATIONAL AIRPORT

Woraporn VATITPUN — 2026-08-14

This research aims to: 1) study the level of operational efficiency in inspecting and suppressing illegal goods smuggling by customs officers at Don Mueang International Airport, 2) examine the levels of factors influencing this efficiency, and 3) analyze specific factors that impact operational performance. The study employed a quantitative research methodology, utilizing a questionnaire to collect data from a population of 48 customs officers in the Passenger Service Section. The research instrument demonstrated a high reliability with a Cronbach’s Alpha of 0.945. Data were analyzed using frequency, percentage, mean, standard deviation, and Multiple Regression Analysis. The research findings revealed: The respondents' perceptions toward all four influencing factors—Personnel, Management, Technology, and Work Environment—were at a "High" level, with the Personnel factor receiving the highest mean score (X ̅ = 4.35). Regarding operational efficiency, the results showed "Highest" levels in Quality of Performance (X ̅ = 4.63) and Speed (X ̅ = 4.524). Hypothesis testing through Multiple Regression Analysis indicated that Personnel factors and Technological factors are the primary predictors significantly influencing efficiency at a statistical significance level of .05. Collectively, the studied factors could predict operational efficiency by 83.0% (R^2= 0.830). These findings provide a valuable framework for administrators to improve management practices and enhance the capabilities of customs officers in passenger services.

Keywords: Operational Efficiency, Illegal Goods Smuggling, Customs Officers, Don Mueang International Airport, Personnel Factors, Technological Factors

WORK MOTIVATION FACTORS AFFECTING SERVICE PERFORMANCE OF CIVIL SERVANTS AT THE SUVARNABHUMI AIRPORT PASSENGER CONTROL CUSTOMS OFFICE, SAMUT PRAKAN PROVINCE

Anuwat SAMMAKIT — 2026-08-14

The objectives of this research were to: (1) examine the level of opinions regarding the service performance of civil servants at the Suvarnabhumi Airport Passenger Control Customs Office; (2) examine the level of opinions regarding work motivation factors and hygiene factors among civil servants at the Suvarnabhumi Airport Passenger Control Customs Office; and (3) investigate the influence of work motivation factors and hygiene factors on the service performance of civil servants at the Suvarnabhumi Airport Passenger Control Customs Office. The sample consisted of 132 civil servants from the Suvarnabhumi Airport Passenger Control Customs Office. The research instrument was a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, simple linear regression analysis, and multiple linear regression analysis. The results revealed that: (1) the overall level of opinions regarding service performance was at a high level; (2) the overall levels of opinions regarding work motivation factors and hygiene factors were also at a high level; and (3) both work motivation factors and hygiene factors had a positive influence on service performance at the .01 level of statistical significance. Furthermore, when both factors were simultaneously entered into the multiple regression model, work motivation factors exerted a greater influence on service performance than hygiene factors.

Keywords: Work Motivation Factors, Hygiene Factors, Service Performance

THE RELATIONSHIP BETWEEN WORK MOTIVATION AND THE PERFORMANCE EFFICIENCY OF PERSONNEL AT LAMPANG HOSPITAL

Nalinnut INTHACHAK — 2026-08-14

The objectives of this research were to: 1) study the level of work motivation among personnel at Lampang Hospital 2) study the level of performance efficiency among personnel at Lampang Hospital 3) investigate the performance efficiency of personnel at Lampang Hospital classified by personal factors 4) study the relationship between work motivation and the performance efficiency of personnel at Lampang Hospital. The sample consisted of 347 personnel from Lampang Hospital, selected using stratified random sampling. Questionnaire were used as an instrument to collect data. Statistics used to analysis data were Frequency, Percentage, Mean, Standard deviation, T-test, F-test (One-way ANOVA), and Pearson's correlation coefficient. The finding revealed that; 1) the overall level of work motivation among personnel at Lampang Hospital was high 2) the overall level of performance efficiency among personnel at Lampang Hospital was at the highest level 3) personnel with different genders, educational levels, and positions showed no significant differences in performance efficiency, whereas personnel with different ages and work experience showed significant differences in performance efficiency significance level of 0.05 4) work motivation was significantly related to the performance efficiency of personnel at Lampang Hospital significance level of 0.01.

Keywords: Work Motivation, Performance Efficiency, Lampang Hospital

THE INFLUENCE OF DIGITAL CAPABILITY ON THE PERFORMANCE EFFICIENCY OF CUSTOMS OFFICIAL

Rodsatorn ROONGRUANG — 2026-08-14

The objective of this research was to: (1) examine the level of digital-era work competencies among personnel of the Customs Department; (2) investigate the level of job performance of Customs Department personnel; (3) analyze the influence of digital-era work competencies on job performance; and (4) compare job performance according to gender, age, and work experience. The sample consisted of 314 Customs Department officials working at the central administration, with the sample size determined using Yamane’s (1973) formula. The research instrument was a questionnaire with an overall reliability coefficient of 0.96. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, including the Independent Samples t-test, One-way Analysis of Variance (One-way ANOVA), and Multiple Regression Analysis. The findings revealed that: (1) the overall level of digital workforce capability was high, with digital skills receiving the highest mean score, followed by work skills and innovation utilization, respectively; (2) the overall level of work performance efficiency was high, with time management obtaining the highest mean score, followed by work quantity, work quality, and cost efficiency, respectively; (3) comparisons of work performance efficiency based on personal factors indicated that gender and work experience did not significantly affect work performance efficiency, whereas age showed a statistically significant difference at the .05 level; and (4) the results of the multiple regression analysis indicated that work skills, digital skills, and innovation utilization had a positive and statistically significant influence on the work performance efficiency of Thai Customs Department personnel at the .05 level.

Keywords: Digital Workforce Capability, Work Skills, Digital Skills, Work Performance Efficiency, Thai Customs Department

THE RELATIONSHIP BETWEEN PARTICIPATORY LEARNING AND WOMEN’S EMPOWERMENT: A CASE STUDY OF BANG KHURAT SUBDISTRICT, BANG BUA THONG DISTRICT, NONTHABURI PROVINCE

Nattakorn WATTANAKUL — 2026-08-14

This research aimed to: (1) examine the level of participatory learning among women in Bang Khurat Subdistrict, Bang Bua Thong District, Nonthaburi Province; (2) examine the level of women’s empowerment; and (3) examine the relationship between participatory learning and women’s empowerment. This quantitative study included 172 women aged 20 years and over who resided in Bang Khurat Subdistrict, Bang Bua Thong District, Nonthaburi Province. The sample size was determined using Yamane’s formula. Participants were selected by purposive sampling according to predetermined inclusion criteria. The research instrument was a five-point rating-scale questionnaire with an overall Cronbach’s alpha coefficient of 0.884. Data were analyzed using frequency, percentage, mean, standard deviation, and Pearson’s product-moment correlation coefficient. The findings revealed that: (1) the overall level of participatory learning was high (x̄ = 4.13, S.D. = 0.32). Participation in activities had the highest mean score, followed by knowledge sharing and reflective learning, participation in idea generation, participation in decision-making, and participation in evaluation; (2) the overall level of women’s empowerment was high (x̄ = 4.12, S.D. = 0.25). Occupational knowledge and skills had the highest mean score, followed by self-reliance and decision-making, self-confidence and leadership, social participation, and household economic management; and (3) participatory learning was positively correlated with women’s empowerment at the .05 level of statistical significance (r = 0.260, p = .001), indicating a low positive relationship. Participation in decision-making, participation in activities, participation in evaluation, and knowledge sharing and reflective learning were significantly and positively related to women’s empowerment, whereas participation in idea generation was not significantly related to women’s empowerment. These findings indicate that promoting participatory learning-particularly meaningful participation in decision-making, community activities, evaluation, and knowledge-sharing processes-may support women’s empowerment and strengthen sustainable community development.

Keywords: Participatory Learning, Women’s Empowerment, Community Participation, Bang Khurat Subdistrict

THE EFFECT OF QUALITY OF WORK LIFE ON WORK PERFORMANCE OF PERSONNEL: A CASE STUDY OF THE PASSENGER TRANSPORT BUREAU, DEPARTMENT OF LAND TRANSPORT

Tutthep PHUANKRATHOK — 2026-08-14

This research, entitled Quality of Work Life Affecting Work Performance of Personnel: A Case Study of the Passenger Transport Bureau, Department of Land Transport, aimed to 1) examine the level of quality of work life of personnel at the Passenger Transport Bureau, 2) examine the level of work performance of personnel at the Passenger Transport Bureau, 3) compare work performance classified by personal factors, and 4) investigate the quality of work life affecting work performance of personnel at the Passenger Transport Bureau. This study employed a quantitative research design. The sample consisted of 96 personnel of the Passenger Transport Bureau, Department of Land Transport. Data were collected using a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance and multiple regression analysis. The research findings revealed that 1) the overall quality of work life of personnel at the Passenger Transport Bureau was at the highest level; 2) the overall work performance of personnel was also at the highest level; 3) personnel with different position levels, position types, family responsibilities or dependents, and experience in public service had significantly different work performance at the .05 level, whereas personnel with different gender, age, marital status, educational level, length of government service, and income level did not have significantly different work performance at the .05 level; and 4) among the dimensions of quality of work life, the work environment was the only variable that positively affected work performance at the .05 level. Meanwhile, appropriate compensation and benefits, career security and advancement, relationships with supervisors and colleagues, work-life balance, and job satisfaction did not significantly affect work performance when considered together in the multiple regression model. The findings of this study highlight the importance of improving the quality of work life, particularly the work environment. A safe, appropriate, and supportive work environment, including adequate tools, equipment, work systems, and a positive workplace atmosphere, is directly associated with enhancing personnel work performance. The results can be used as guidelines for improving human resource management, allocating work-related resources, developing work support systems, and enhancing the quality of public service delivery at the Passenger Transport Bureau, Department of Land Transport.

Keywords: Quality of Work Life, Work Performance, Public Personnel

TECHNOLOGY ACCEPTANCE FACTORS AND DIGITAL SYSTEM QUALITY AFFECTING SATISFACTION WITH THE USE OF THE THAID APPLICATION AMONG ADMINISTRATIVE OFFICERS AT THE PUBLIC PROSECUTOR DEVELOPMENT INSTITUTE

Kunjira WONGYAI — 2026-08-14

The objective of this research was to study the level of satisfaction with the use of the THAID application and the technology acceptance factors and digital system quality affecting satisfaction with the use of the THAID application among administrative officers at the Public Prosecutor Development Institute. The results of the study revealed that: 1) The overall satisfaction with the use of the THAID application was at a high level, with intention to reuse having the highest mean score. 2) The technology acceptance factors, including perceived usefulness, perceived ease of use, attitude toward use, and behavioral intention to use, significantly affected satisfaction with the use of the THAID application at the .05 level, with behavioral intention to use having the strongest influence. 3) The information quality dimension of digital system quality significantly affected satisfaction with the use of the THAID application at the .05 level, while system performance, service quality, and security and privacy did not significantly affect satisfaction.

Keywords: Technology Acceptance Factors, Digital System Quality, Satisfaction, THAID Application

THE INFLUENCE OF WORK SKILLS AND WORK MOTIVATION ON THE JOB PERFORMANCE OF PERSONNEL IN THE TARIFF CLASSIFICATION DIVISION, CUSTOMS DEPARTMENT

Nopparut PUTTAN — 2026-08-14

This research aimed to study the levels of work skills, work motivation, and job performance, as well as to examine the influence of work skills and work motivation on the job performance of personnel in the Tariff Classification Division, Customs Department. The sample consisted of 52 personnel in the Tariff Standards Section of the Tariff Classification Division, Customs Department, using total population sampling. The research instrument was a questionnaire, and data were analyzed using percentage, mean, standard deviation, simple linear regression analysis, and multiple regression analysis. The results revealed that: 1) work skills, work motivation, and job performance of personnel were overall at a high level; 2) work skills had a positive influence on job performance at a statistical significance level of .05, accounting for 63.4 percent of the variance; 3) work motivation had a positive influence on job performance at a statistical significance level of .05, accounting for 69.1 percent of the variance, a greater explanatory power than work skills; and 4) when work skills and work motivation were analyzed together, they could jointly explain 77.9 percent of the variance in job performance, with work motivation having the greatest influence, followed by work skills.

Keywords: Work Skills, Work Motivation, Job Performance

FACTORS INFLUENCING JOB PERFORMANCE EFFICIENCY OF ADMINISTRATIVE OFFICERS IN THE SECRETARIAT OF THE OFFICE ATTORNEY GENERAL

Patiphat MEEPORN — 2026-08-14

This research aimed to: 1) study the level of motivation factors and hygiene factors among administrative officers in the Secretariat office of the office of the Attorney general; 2) study the level of job performance efficiency of administrative officers in the Secretariat office of the office of the Attorney general; and 3) examine the influence of motivation factors and hygiene factors on job performance efficiency of administrative officers in the Secretariat office of the office of the Attorney general. This study employed a quantitative research approach. The population consisted of 597 administrative officers in the Secretariat office of the office of the Attorney general. The sample size was determined using Taro Yamane’s formula, resulting in 240 respondents. Proportionate stratified sampling based on internal organizational units was applied, followed by convenience sampling to collect data from voluntary respondents. The research instrument was a questionnaire with an overall reliability coefficient of 0.979. The statistics used for data analysis included frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis. The findings revealed that the overall level of motivator factors was high, while the overall levels of hygiene factors and job performance efficiency were at the highest level. Motivator factors and hygiene factors were positively correlated with job performance efficiency at the statistical significance level of .001. Regarding the influence of the variables, motivator factors had a positive influence on job performance efficiency at the statistical significance level of .05 (b = 0.152, Beta = 0.160, t = 2.35, p-value = .020), whereas hygiene factors had a positive influence on job performance efficiency at the statistical significance level of .001 (b = 0.538, Beta = 0.614, t = 9.01, p-value < .001). Together, both factors explained 55.5 percent of the variance in job performance efficiency. The findings indicate that, in a public organization with a clear structural system and undergoing a transition toward digital-era public administration, hygiene factors are not merely conditions that reduce dissatisfaction, but also structural factors that significantly drive work readiness, continuity, and personnel performance efficiency.

Keywords: Motivator Factors, Hygiene Factors, Job Performance Efficiency

FACTORS AFFECTING JOB BURNOUT AMONG PERSONNEL OF THE JUVENILE AND FAMILY COURTS UNDER THE OFFICE OF THE CHIEF JUSTICE OF REGION II

Prewploy CHANTHANAPRASERT — 2026-08-14

This research aimed to 1) examine the levels of quality of work life and job burnout, 2) compare job burnout according to personal factors, and 3) investigate the relationship and predictive effect of quality of work life on job burnout among personnel of the Juvenile and Family Courts under the Office of the Chief Judge of Region 2. The sample consisted of 142 personnel selected through stratified random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics, including the independent-samples t-test, one-way ANOVA, Pearson's correlation coefficient, and multiple regression analysis. The findings revealed that: 1) the overall quality of work life was at a high level (x̄ = 4.06, S.D. = 0.436), whereas the overall level of job burnout was low (x̄ = 1.96, S.D. = 0.718); 2) personal factors, including gender, age, income, marital status, job position, and length of service, did not produce statistically significant differences in job burnout; 3) quality of work life was negatively correlated with job burnout at a low but statistically significant level (r = -0.316, p < .001); and 4) the eight dimensions of quality of work life jointly explained 20.4% of the variance in job burnout (R² = .204). Among these dimensions, only adequate and fair compensation significantly and negatively predicted job burnout (β = -0.320, p = .003).

Keywords: Quality of Working Life, Burnout, Personnel of the Juvenile and Family Courts

DECODING BURMESE ARGUMENTATIVE WRITING STYLES: A THEMATIC PROGRESSION PERSPECTIVE

Julaluk FROUNGSOMRUAD — 2026-08-14

This study examines the Thematic Progression patterns in arguments written by Burmese native speakers, addressing a gap in the application of Daneš’s TP model. While previous Systemic Functional Linguistics (SFL) research on Burmese has primarily focused on isolated clause-level structures, the macro-level discourse coherence achieved through sequential theme development remains underexplored. To investigate these textual strategies, 60 argumentative essays produced by 20 native Burmese undergraduates under standardized, timed conditions were analyzed. The texts were segmented into clauses to identify Theme-Rheme boundaries and map their organizational trajectories into Constant, Linear, Derived, and Split Rheme progressions. The quantitative findings reveal that Constant Theme Progression is the most prominent pattern (40.99%), indicating a strong preference among native writers for maintaining focus on a central topic across clauses. Linear Theme Progression closely follows (37.78%), demonstrating the writers’ ability to construct dynamic information chains by transforming preceding Rhemes into subsequent Themes. Derived Theme (11.60%) and Split Rheme (9.63%) patterns were utilized to a lesser extent. Finally, this study decodes the rhetorical strategies employed by Burmese writers, providing structural insights that enrich the Thematic Progression framework for non-Western and low-resource languages.

Keywords: Systemic Functional Linguistics, Thematic Progression, Theme and Rheme, Argumentative Writing, Burmese Language

THE ROLE OF CIVIL SOCIETY IN URBAN FOREST DEVELOPMENT IN MUEANG DISTRICT, UBON RATCHATHANI PROVINCE

Prakasit SEWATHAM — 2026-08-14

This article is taken from a doctoral dissertation on the role of civil society in urban forest development: A Case Study of the Development of the Civil Society Sector in Relation to Dong Fahuan Forest, Ubon Ratchathani Province aims to: (1) study the context and development of civil society; (2) examine the effects of personal factors, private social capital, and public social capital on the role of civil society; and (3) investigate the impact of government operations on the role of civil society. The research results found that communities surrounding Dong Fa Huan Forest have long depended on the forest for benefits, particularly as a source of medicinal herbs and diverse food resources available throughout all seasons. Conflicts between local communities and Dong Fa Huan Forest began when the National Reserved Forest Act was enforced more strictly. Some officials adopted rigid and inappropriate enforcement methods. The people living around Dong Fa Huan Forest are closely connected through kinship networks, share the same ancestral spirit forest (Don Pu Ta), and use the same temple. These shared social and cultural ties fostered a collective sense of concern, leading them to submit proposals for the development of Dong Fa Huan Forest. Regarding personal factors, differences in gender, educational level, and occupation did not significantly affect the role of civil society. However, differences in age and annual income did have a significant effect on the role of civil society. Private social capital factors included knowledge of medicinal herbs and knowledge of natural food resources. Public social capital factors included the influence of respected community elders. Government operational factors included responsiveness to villagers' proposals and conflicts with local communities, both of which affected the role of civil society.

Keywords: Civil Society

DEVELOPMENT OF AN INTEGRATED TRANSFORMATIONAL LEADERSHIP FOR CHINESE UNIVERSITY ADMINISTRATORS

Xiaotong WANG — 2026-08-28

Transformational leadership is widely recognized as a critical enabler of institutional adaptability, faculty engagement, and organizational performance in higher education, yet most university administrators acquire this leadership orientation informally, if at all, through accumulated experience rather than through deliberate, structured development. This gap is particularly pronounced in regional and frontier institutions such as those in the Inner Mongolia Autonomous Region (IMAR), where administrators face a distinctive combination of resource constraints, geographic dispersion, and cultural complexity that generic, centrally designed leadership-training programs are poorly equipped to address. Building on an antecedent framework that identifies organizational, professional, and contextual factors shaping transformational leadership, this paper develops an integrated development framework that translates these explanatory factors into a deliberate capacity-building model for university administrators. The framework organizes development activity into three interdependent tracks — organizational enablement, professional capacity-building, and contextual responsiveness — grounded respectively in Self-Determination Theory, positive organizational behavior theory, and contextual leadership theory. A four-stage implementation model, comprising diagnostic assessment, modular capacity-building, embedded organizational support, and continuous evaluation, operationalizes the framework for regional Chinese higher education settings. The paper argues that leadership-development interventions succeed only when paired with organizational conditions that permit their transfer into practice, and it offers a replicable, context-sensitive program design for institutions seeking to cultivate transformational leadership among administrators in resource-constrained and culturally distinctive environments.

INFORMATION LITERACY–DRIVEN UNIVERSITY TEACHER TRAINING MANAGEMENT: PRACTICAL PATHWAYS AND SUPPORT SYSTEM DEVELOPMENT

Xiaoqian GAO — 2026-08-28

With the deepening development of the information age, information literacy among university teachers has become one of the core competencies for the modernization of education. Currently, university teachers lack information technology application, data analysis, and teaching resource integration, and urgently need to improve their information literacy through systematic training. Based on an analysis of the connotation of information literacy and the development needs of university teachers, this paper explores existing issues in the management of university teacher training, proposes a practical path for teacher training under the guidance of information literacy, and constructs a multi-dimensional support system encompassing policies, resources, platforms, and evaluation mechanisms, aiming to provide theoretical support and practical guidance for university teacher training.

INNOVATION MANAGEMENT AS A DRIVER OF TEACHERS’ PROFESSIONAL IDENTITY IN HIGHER VOCATIONAL COLLEGES

Xiaoqian ZHAO — 2026-08-28

Higher vocational colleges worldwide are undergoing profound transformation driven by digitalization, technological innovation, and evolving industry demands. Strengthening teachers’ professional identity has become essential for improving teaching quality and institutional innovation capacity. While prior studies have primarily examined individual and psychological determinants of teachers’ professional identity, limited attention has been paid to the strategic role of innovation management at the institutional level. This conceptual paper examines how innovation management functions as a strategic driver of teachers’ professional identity in higher vocational colleges. Drawing on Innovation Management Theory, Social Cognitive Theory, and the Quadruple Helix Innovation Framework, the study proposes a conceptual model illustrating how four organizational dimensions of innovation management—innovation-oriented climate, leadership and governance, digital transformation and resource support, and industry–education collaboration—enhance teachers’ professional identity through four mediating mechanisms: self-efficacy, professional learning, organizational commitment, and collaborative innovation capability. Eight research propositions are formulated to guide future empirical investigation. The study contributes by repositioning innovation management from an administrative function to a strategic governance capability that creates enabling conditions for teacher professional development in vocational education contexts.

DIGITAL ACADEMIC LEADERSHIP FOR CHINESE HIGHER EDUCATION

Yufei Li — 2026-08-28

This paper discusses the development of digital academic leadership for higher education innovation management in the digital age. It explains its concepts and theoretical foundations from the perspectives of educational administration, higher education administration, digital transformation, and innovation management. It also analyzes its role in strategic capability, organizational change, digital governance, and sustainable innovation management. The development of digital academic leadership shows several trends, such as the transformation of higher education leadership structures, stronger cross-cultural features, the transformation of digital governance systems, and the reorganization of academic administration and innovation management structures. In the development of digital academic leadership, Chinese higher education still faces problems such as the limitations of traditional academic leadership, digital fragmentation, organizational resistance, insufficient data sharing, and weak cross-departmental coordination. To improve digital academic leadership capacity, universities need to strengthen digital leadership training, improve digital governance systems, build an organizational culture that supports openness, cooperation, and exploration, and establish collaborative and data-informed innovation management systems. Digital academic leadership can support higher education governance modernization, improve organizational adaptability, promote evidence-based decision-making, and strengthen sustainable innovation development.

KNOWLEDGE MANAGEMENT FOR ENHANCING LEARNING ORGANIZATIONS IN UNIVERSITY STUDENT AFFAIRS ADMINISTRATION: PERSPECTIVES FROM FOSHAN CITY

Binbin QIAO — 2026-08-28

In the era of digital transformation and the knowledge based economy, student affairs administration in universities has gradually shifted from traditional experience based management to a knowledge intensive, student centered, and learning oriented model. The quality and efficiency of student affairs are increasingly dependent on systematic knowledge management and continuous organizational learning. This study aims to explore the knowledge management factors that affect the construction of a learning organization in student affairs administration. Based on theories of knowledge management, organizational learning, and learning organization, this study combines empirical evidence and practical analysis to examine the influences of knowledge acquisition, knowledge storage, knowledge sharing, and knowledge application on learning organization construction. The results show that the four dimensions of knowledge management have significant positive predictive effects on the formation and development of a learning organization. Meanwhile, leadership support, organizational culture, digital infrastructure, and incentive mechanisms play significant moderating roles in the relationship between knowledge management and learning organization. On this basis, this study proposes a series of integrated strategies to improve knowledge management practices and promote learning-oriented team building in student affairs. The conclusions of this study can not only enrich the theoretical research of educational administration but also provide practical references for universities to promote the professional, digital, and high-quality development of student affairs administration.

ARTIFICIAL INTELLIGENCE LITERACY FOR ENHANCING CAREER ADAPTABILITY OF VOCATIONAL COLLEGE STUDENTS IN CHINA

HuangLiang JIA — 2026-08-28

Against the background of digital transformation and industrial upgrading in Guangxi Zhuang Autonomous Region, artificial intelligence (AI) literacy has become a core competency for vocational college students to improve career adaptability. This study takes vocational college students in Guangxi as the research object, explores the constituent dimensions of AI literacy, and analyzes the mechanism of AI literacy affecting career adaptability from the perspectives of cognitive ability, technical application, innovative thinking and professional matching. The research finds that AI knowledge mastery, AI technical operation, AI ethical judgment and AI learning ability are the key factors affecting career adaptability. At present, vocational colleges in Guangxi have problems such as incomplete AI literacy training system, disconnection between curriculum and industrial demand, and insufficient school-enterprise collaborative education. Based on the theory of collaborative governance and combined with regional practice cases, this study puts forward targeted optimization paths to enhance the AI literacy and career adaptability of vocational college students in Guangxi, so as to provide reference for the cultivation of technical talents in the region.

DEVELOPING FEMALE LEADERSHIP TO ENHANCE ORGANIZATIONAL ADMINISTRATION IN CHINESE VOCATIONAL UNIVERSITIES

Liang HANGHANG — 2026-08-28

Against the backdrop of high-quality development of vocational education in China, vocational universities bear the core mission of cultivating technical and skilled talents, and institutional organizational administration is the fundamental guarantee for steady operation of vocational colleges. Female educators and administrative staff constitute a large proportion of human resources in vocational universities, yet female leaders remain underrepresented in middle and senior administrative positions, and the unique relational, empathetic and collaborative strengths of female leadership have not been fully mobilized to optimize institutional governance. This paper sorts out the core concepts, theoretical foundations and multi-dimensional connotations of female leadership in vocational educational administration, systematically analyzes three layers of barriers restricting female leadership development including organizational institutional barriers, traditional cultural gender barriers and individual role-conflict barriers, and constructs a multi-dimensional promotion system covering competency training, mentoring mechanism, professional community, career ladder and institutional guarantee.

DIGITAL LEADERSHIP COMPETENCIES FOR ADMINISTRATORS IN VOCATIONAL UNIVERSITY

Chengping WU — 2026-08-28

Driven by global digital transformation and China’s national educational digitalization strategy, digital reform has become essential for vocational education modernization. Administrators’ digital leadership directly determines the quality of institutional digital construction, teaching innovation and smart campus governance. This study systematically clarifies the concepts and theoretical foundations of digital leadership and competency. It summarizes four key problems among vocational college administrators: inadequate strategic recognition of digital transformation, insufficient technical application capacity, unscientific digital planning, and weak intelligent governance. Corresponding optimization and cultivation paths are proposed. The findings provide theoretical and practical references for enhancing administrators’ digital governance, promoting in-depth integration of digital technology and vocational education, and supporting the sustainable high-quality development of vocational digital education.

SCHOOL-ENTERPRISE COOPERATION MANAGEMENT FOR VOCATIONAL EDUCATION IN GUANGXI PROVINCE

Suhong HUANG — 2026-08-28

Against the backdrop of China’s ongoing reform of modern vocational education and the deepening integration of industry and education, school-enterprise cooperation (SEC) has become a critical governance mechanism for improving the quality of vocational education and cultivating highly qualified technical and skilled professionals. Guangxi Zhuang Autonomous Region, as China’s strategic gateway to the Association of Southeast Asian Nations (ASEAN), has a dual mandate: to support regional industrial transformation by developing a highly skilled workforce and to advance cross-border vocational education cooperation with ASEAN countries. Accordingly, effective SEC management is increasingly important for enhancing educational quality, strengthening regional industrial competitiveness, and promoting sustainable China-ASEAN educational collaboration. This review synthesizes the literature on the conceptual foundations, theoretical perspectives, regional practices, international experiences, and persistent challenges of SEC management in vocational education, with particular attention to Guangxi. The analysis identifies four priorities for future research: (1) constructing a localized theoretical framework that reflects Guangxi’s border location, multi-ethnic context, industrial structure, and ASEAN-oriented development strategy; (2) strengthening empirical inquiry through integrated quantitative and qualitative methods; (3) incorporating enterprise perspectives to clarify stakeholder interests, collaborative governance processes, and the conditions for partnership sustainability; and (4) exploring innovative SEC models that facilitate deeper vocational education cooperation between Guangxi and ASEAN countries. By consolidating the existing body of knowledge and identifying critical gaps, this review provides a theoretical basis for future empirical research, evidence-informed policy development, and the institutional optimization of SEC management in Guangxi’s vocational education system.

DEVELOPMENT OF EFFECTIVE TEACHER QUALITY MANAGEMENT FOR VOCATIONAL UNIVERSITIES IN CHINA

Nong CHENGYAN — 2026-08-28

Against the backdrop of China’s vocational education reform and high-quality development agenda, teacher quality has become a core determinant of vocational university performance, yet a systematic, context-adapted teacher quality management framework remains largely absent. This paper systematically reviews the conceptual evolution of teacher quality management, tracing its shift from standalone accountability-oriented evaluation to holistic, lifecycle-oriented governance. Grounded in Total Quality Management (TQM) and PDCA cycle theory, it identifies four foundational dimensions of effective teacher quality management: recruitment and selection, professional development, performance evaluation, and continuous quality improvement. The paper further examines current management practices in Chinese vocational universities, including teacher qualification systems, dual-qualified teacher development, continuing education, and performance appraisal, and highlights key challenges such as insufficient industry experience, one-sided evaluation indicators, poorly targeted training, and fragmented governance mechanisms. Building on gap analysis, it proposes seven core directions for future framework construction, covering strategic leadership, competency standards, professional development, developmental evaluation, digital transformation, industry collaboration, and continuous improvement. This study lays a solid theoretical foundation for developing an indigenous Teacher Quality Management Framework for Chinese vocational universities, with practical implications for institutional workforce enhancement and national vocational education policy implementation.

DISTRIBUTED LEADERSHIP COMPONENTS FOR CHINESE VOCATIONAL EDUCATION

Feifei PAN — 2026-08-28

Technical and Vocational Education and Training (TVET) has become increasingly important in developing a highly skilled workforce capable of meeting the demands of Industry 4.0, digital transformation, and the knowledge economy. These rapid changes have created unprecedented challenges for vocational education institutions, requiring leadership approaches that extend beyond traditional hierarchical management. Distributed leadership has emerged as an effective model for enhancing organizational capacity by promoting shared responsibility, collaborative decision-making, and collective expertise. However, existing studies have primarily focused on distributed leadership within general education, while limited research has examined its application in vocational education, where close collaboration with industry, continuous curriculum innovation, and competency-based learning create distinctive leadership requirements. This conceptual study synthesizes distributed leadership literature and vocational education research to develop a context-specific framework for vocational education institutions. Drawing upon major leadership theories, including Distributed Leadership Theory, Activity Theory, Organizational Learning Theory, Distributed Cognition Theory, and Social Practice Theory, the study identifies eight interrelated components that underpin effective distributed leadership in Technical and Vocational Education and Training (TVET). These components comprise shared vision, collaborative decision-making, teacher leadership, professional learning communities, trust and organizational culture, communication and knowledge sharing, industry partnership and stakeholder collaboration, and innovation and digital leadership.

DIGITAL LEADERSHIP MODEL FOR KINDERGARTEN ADMINISTRATORS IN QINGYUAN CITY

Xiao HE — 2026-08-28

Digital transformation is profoundly reshaping the educational landscape, and the field of early childhood education faces unprecedented opportunities and challenges. As core decision-makers and strategic leaders, kindergarten principals play a pivotal role in their institutions' ability to adapt to change and improve care and education quality. Based on the Technology Acceptance Model (TAM), educational leadership theory, and situated learning theory, this study analyzes the key challenges faced by Chinese kindergarten principals in the digital era, including cognitive bias, insufficient technical skills, resource integration difficulties, and organizational cultural lag. A four-dimensional digital leadership training framework—comprising cognitive reframing, technological empowerment, resource integration, and cultural leadership—is proposed. The study elaborates on practice-oriented content design, blended training methodologies, and scientific evaluation mechanisms. It argues that targeted and systematic training is a strategic lever to empower principals to lead intelligent transformation in kindergartens and achieve high-quality development in early childhood education. It calls for coordinated efforts across policy, research, and practice domains.

DEVELOPMENT OF SCHOOL–ENTERPRISE COLLABORATIVE OF CHINESE VOCATIONAL UNIVERSITIES

Guangxiao CHEN — 2026-08-28

School-enterprise collaboration constitutes a foundational model of vocational education and a critical pathway for cultivating high-quality technical talent in China. This paper examines the current state, challenges, and optimization pathways of school-enterprise collaborative education in Chinese vocational universities. Drawing upon symbiosis theory, the analysis identifies three primary challenges: mismatch between talent cultivation goals and enterprise needs, weak institutional mechanisms for sustained cooperation, and insufficient faculty capacity. Based on the policy landscape and institutional practices, the paper then proposes corresponding strategies, including deepening symbiotic units to enhance complementary advantages, improving the symbiotic environment to strengthen stakeholder coordination, and optimizing symbiotic modes to promote two-way interaction between schools and enterprises. These strategies aim to achieve long-term, stable cooperation between vocational universities and enterprises, thereby better serving China's industrial upgrading and economic transformation. The findings contribute to the broader understanding of vocational education-industry integration and offer practical implications for policymakers and educational administrators.

IMPROVING THE EFFICIENCY OF EDUCATIONAL MANAGEMENT IN GANSU PROVINCE UNIVERSITIES: CHALLENGES, STRATEGIES, AND FUTURE DIRECTIONS

Bo SONG — 2026-08-28

Against the backdrop of global digital transformation and China’s Education Modernization 2035 strategy, digital leadership has become a core driver to upgrade university governance and operational efficiency (Zhu & Li, 2024). As China’s national pilot zone for revitalizing higher education in central and western regions, Gansu Province is featured by weak fiscal capacity and multi-ethnic populations, bringing unique opportunities and dilemmas to local university digital construction (Liu, 2024). This study takes universities in Gansu as research objects, constructs a five-dimensional digital leadership framework including strategic digital planning, data-driven decision-making, digital resource allocation, organizational digital culture and digital security governance, and systematically analyzes their internal action mechanisms. Adopting literature analysis and regional contextual deduction as core research methods, this paper sorts out prominent challenges restricting educational management efficiency, such as inadequate top-level digital design, uneven administrator digital literacy, imbalanced resource distribution and cross-department data silos (Wang, 2022). Corresponding targeted optimization strategies are proposed, and feasible future research directions are summarized. The results can provide theoretical basis and practical references for digital governance and high-quality development of higher education in western ethnic border regions of China.

MENTAL HEALTH EDUCATION MANAGEMENT FOR COLLEGE STUDENTS IN QINGYUAN, GUANGDONG PROVINCE

Songguo LI — 2026-08-28

Under the Healthy China strategy and the context of education in the new era, mental health education for college students has become a core component of the university education system. Several higher education institutions are located in Qingyuan City, where the psychological needs of the student population are diverse. However, challenges such as cognitive biases, inadequate system development, and weak coordination mechanisms persist in mental health education management. Drawing on the trinity new health concept of physical, psychological, and social well-being, this paper analyzes the current state of college students’ mental health and the shortcomings in education management in Qingyuan City. It proposes optimization pathways from four dimensions: guiding health cognition, fostering physical and mental literacy, building an education management system, and promoting university-community collaboration. The aim is to improve the mental health education management mechanisms in Qingyuan’s universities, strengthen the effectiveness of psychological education, support the holistic and healthy development of college students, and contribute to the Healthy China initiative.

TOPICAL 0.5% MELATONIN CREAM VERSUS 3% TRANEXAMIC ACID CREAM FOR MELASMA: A RANDOMIZED DOUBLE-BLIND SPLIT-FACE STUDY

Zaw Latt YE NAUNG — 2026-08-28

Melasma is a chronic acquired hyperpigmentation disorder for which safe, sustained treatment remains challenging. This study compared the efficacy and safety of topical 0.5% melatonin cream with topical 3% tranexamic acid cream. In this prospective, randomized, double-blind, intra-individual split-face study, 20 adults with melasma were enrolled and 18 completed 12 weeks of treatment. Participants applied melatonin to one randomized hemiface and tranexamic acid to the contralateral hemiface twice daily; all used broad-spectrum sunscreen. Hemifacial modified Melasma Area and Severity Index (mMASI) scores and Mexameter melanin indices were assessed at baseline and Weeks 4, 8, and 12. Satisfaction and adverse effects were also evaluated. Mean hemifacial mMASI decreased from 3.11 to 2.73 with melatonin and from 3.11 to 2.51 with tranexamic acid (within-treatment p < 0.001 for both). Mean melanin index decreased from 254.8 to 242.2 and 236.3, respectively (within-treatment p < 0.001 for both). Between-treatment differences at individual visits were not statistically significant. Satisfaction scores of 4 or 5 (ranging from 1-lowest satisfaction to 5-highest satisfaction) were reported for 11 of 18 melatonin-treated sides and 12 of 18 tranexamic acid-treated sides (p = 1.000). Both preparations were well tolerated, with no moderate or severe adverse events. Topical 0.5% melatonin and 3% tranexamic acid both improved melasma over 12 weeks. Since there was no statistically significant difference in efficacy between the two creams, melatonin may represent a well-tolerated alternative deserving further evaluation in larger trials.

ARTIFICIAL INTELLIGENCE–DRIVEN INNOVATION IN UNIVERSITY STUDENT AFFAIRS GOVERNANCE: EVIDENCE FROM INNER MONGOLIA

Yanan SI — 2026-08-28

In the digital era, artificial intelligence (AI) is reshaping student affairs governance in universities of Inner Mongolia. This region features multi‑ethnic students (Mongolian and Han), bilingual education, and scattered student sources, which challenge traditional manual‑based management. The integration of AI into student affairs governance is reshaping higher education administration, particularly in regions with unique demographic and cultural characteristics such as Inner Mongolia. This paper explores how AI-driven technologies—including predictive analytics, intelligent counseling systems, and automated administrative platforms—are transforming student governance models in universities across Inner Mongolia. Through a review of regional educational policies, current AI applications, and governance challenges, the study identifies key innovations in student tracking, mental health support, academic advising, and resource allocation. It also addresses the theoretical basis of AI‑enabled governance, regional characteristics of Inner Mongolia, core applications including intelligent profiling and ethnic cultural education, and practical challenges such as the digital divide and algorithm bias. Findings indicate that while AI enhances efficiency, personalization, and equity in student affairs, significant barriers remain, including inadequate infrastructure, shortage of trained personnel, cultural-linguistic mismatches, and data privacy concerns. Despite challenges like talent shortage and data privacy risks, targeted strategies can enhance implementation. The paper proposes a multi-level strategy involving policy support, institutional capacity building, and the adoption of open-source, bilingual AI platforms such as DeepSeek. Special attention is given to the need for culturally responsive algorithms that accommodate Mongolian-language users and local social norms. The study concludes that AI provides a sustainable path for student‑centered, culturally inclusive governance in ethnic minority regions and that with strategic investments and ethical safeguards, AI can significantly improve student outcomes and institutional resilience in Inner Mongolia’s higher education system. Future research should focus on longitudinal impact evaluations and cross-regional comparative studies.

THE APPLICATION OF ADMINISTRATIVE LEADERSHIP IN CHINESE UNIVERSITIES

Tingting YANG — 2026-08-28

The rapid advancement of digital technologies and the increasing complexity of higher education governance have significantly transformed the roles and responsibilities of administrative leadership in universities. Administrative leadership is no longer confined to routine management and institutional administration; instead, it has become a strategic force for promoting organizational effectiveness, institutional innovation, and sustainable development. This paper examines the application of administrative leadership in universities through a comprehensive review of contemporary educational leadership literature. First, the paper clarifies the concept and characteristics of administrative leadership within the context of higher education. Second, it discusses the theoretical foundations underpinning administrative leadership, including Distributed Leadership Theory, Transformational Leadership Theory, and New Public Management Theory. Furthermore, the paper analyzes the application of administrative leadership in three major areas: enhancing university governance efficiency, facilitating digital transformation, and promoting organizational innovation and sustainable development. The analysis demonstrates that effective administrative leadership strengthens institutional coordination, improves decision-making quality, supports digital governance, and cultivates adaptive organizational cultures capable of responding to rapidly changing educational environments. The paper concludes that universities should continuously strengthen administrative leaders' strategic thinking, digital competencies, collaborative leadership, and evidence-based decision-making abilities to achieve sustainable institutional development in the digital era.

DEVELOPMENT OF STUDENT AFFAIRS MANAGEMENT FOR EFFECTIVE VOCATIONAL ADMINISTRATION

Mingna ZHU — 2026-08-28

Against China’s high-quality higher vocational education strategy, student affairs decide institutional overall operational efficiency. Rigid, punishment-oriented and fragmented traditional management creates redundant workflows, heavy manual paperwork, low student satisfaction and widespread resistance among frontline staff. This paper defines vocational student affairs’ connotation, scope and dual values, and compares traditional control governance and developmental service governance via a comparative table. It identifies three interwoven efficiency barriers: individual staff resistance, disconnection between policy design and frontline practice, and conflicts between unified indicators and personalized vocational training. Based on field samples from Hubei vocational colleges, this research builds a three-dimensional optimization framework covering participatory rule formulation, layered flexible indicators and digital integrated service platforms, and illustrates each path’s operation logic and implementation steps. The results prove the optimized system reduces administrative friction and labor costs, raises stakeholder recognition and achieves lasting institutional efficiency growth. Practical suggestions are offered for vocational administrators to advance student governance reform.

AN INTERNATIONAL STUDENT SUPPORT SERVICES MANAGEMENT FOR CHINESE UNIVERSITIES

Fu XIN XIN — 2026-08-28

The internationalization of Chinese higher education has increased the need for systematic support services that address international students’ academic, administrative, linguistic, psychological, sociocultural, and daily-life needs. This academic article aims to synthesize relevant concepts, theories, policies, and research and propose an international student support services management model for Chinese universities. The analysis employed thematic content analysis by identifying recurring issues, coding related findings, grouping them into categories, and synthesizing their relationships. The first topic examines the concept, scope, and importance of international student support services management. The second analyzes academic, language, administrative, sociocultural, psychological, and practical challenges experienced by international students. The third reviews international and Chinese research and identifies gaps, particularly the fragmentation of existing services and the limited availability of comprehensive management models. The fourth proposes four interconnected model components: (1) strategic policy, leadership, and organizational coordination; (2) integrated and student-centred service delivery; (3) well-being, inclusion, and intercultural integration; and (4) digital services, quality assurance, and continuous improvement. The analysis indicates that effective support depends not merely on service availability but also on accessibility, responsiveness, cultural appropriateness, interdepartmental collaboration, multilingual communication, and student participation. The proposed model can guide Chinese universities in improving service coordination, student adjustment, academic achievement, well-being, satisfaction, and sense of belonging. Further empirical research is recommended to validate the components and evaluate the model across different university contexts.

GUIDELINES FOR THE DEVELOPMENT OF TEACHER TRAINING MANAGEMENT IN GUANGXI TALENT INTERNATIONAL COLLEGE

Haichao WU — 2026-08-28

This study aims to investigate the current level of teacher training management at Guangxi Talent International College and to propose development guidelines for improvement. Using a mixed-method approach including questionnaire survey and in-depth interview, data were collected from 127 teachers and 5 key informants at the college. Results show that the overall level of teacher training management is at a moderate level (M=2.90, S.D.=0.90), with Training Quality receiving the highest mean score (M=3.05) and Training Effectiveness Evaluation the lowest (M=2.72). Main problems include incomplete policy implementation with lack of detailed rules, homogenized training content lacking regional industrial characteristics and ASEAN-oriented elements, weak digital training management capacity, insufficient support conditions with unbalanced resource allocation, and an imperfect evaluation mechanism lacking closed-loop management. Based on Human Resource Development Theory, Adult Learning Theory, Kirkpatrick's Four-Level Model, and Organizational Support Theory, five targeted development guidelines are proposed: improving the training policy system and strengthening implementation mechanisms; optimizing training content design and enhancing pertinence and practicality; strengthening digital training management and promoting platform upgrading; enhancing training support conditions and optimizing resource allocation; and improving the training evaluation mechanism and achieving closed-loop management. This study provides empirical references for optimizing teacher training management in private vocational colleges in the context of educational digital transformation and regional economic development.

GUIDELINE FOR TEACHERS’ PROFESSIONAL COMPETENCE DEVELOPMENT OF HIGHER VOCATIONAL COLLEGES IN QINZHOU CITY

Xiaoling WANG — 2026-08-28

This study investigates the guideline for teachers’ professional competence development of higher vocational colleges in Qinzhou City, Guangxi Zhuang Autonomous Region, China. A mixed research method was employed, combining quantitative questionnaire data collected from 191 teachers and qualitative in-depth interviews with five key informants. The study examines six dimensions of teachers’ professional competence: teaching ability, practical ability, research capacity, innovation capability, professional literacy, and digital literacy. The findings reveal that the overall level of teachers’ professional competence is at a moderate level (M = 3.40, S.D. = 0.87). Among the six dimensions, teaching ability achieved the highest mean score (M = 3.67), at a high level, while research capacity showed the lowest mean score (M = 3.18), at a moderate level. Teaching ability and professional literacy were rated at a high level, while practical ability, research capacity, innovation capability, and digital literacy were at a moderate level. The results indicate that while teachers have established a solid foundation in teaching and professional ethics, significant gaps remain in practical competence, research engagement, innovation, and digital integration. The interview findings reveal that teachers lack frontline enterprise experience, academic publication skills, and data-driven digital competencies. Based on the findings, the study proposes targeted guidelines including strengthening enterprise practice mechanisms, establishing research mentoring systems, promoting teaching innovation through interdisciplinary collaboration, enhancing lifelong learning awareness, and building systematic digital literacy training programs. These guidelines are intended to provide a theoretical and practical foundation for Qinzhou’s higher vocational colleges to improve teachers’ professional competence, thereby promoting the quality of vocational education and supporting regional industrial development.

METHODS TO ENHANCE THE MORAL LEADERSHIP OF COLLEGE TEACHERS

Niu JIAMING — 2026-08-28

Moral leadership is an intangible form of leadership that differs from conventional methods of regulating or restricting human behavior through administrative means, such as systems or clauses. Moral leadership uses exemplary behavior from a group to guide and inspire other members, which can lead to imitation and learning among organizational members. Starting from this, the essence of morality can be internalized into one's own behavioral character, achieving a subtle and silent education of morality. As an important stage in carrying out the work of cultivating students' moral character and nurturing talents, college teachers shoulder the responsibility of cultivating qualified and high-quality talents for society. They should also improve their moral character and comprehensive quality to be consistent in both appearance and substance. Based on literature review, the methods for improving the moral leadership of college teachers can be divided into three dimensions: shaping moral character, participating in moral practice, and providing institutional support. These three dimensions are progressive from the inside out and play a crucial role in enhancing the moral leadership of college teachers.

A SYSTEMATIC REVIEW OF RESEARCH ON TRAVEL BEHAVIOR OF GENERATION Z TOURISTS IN MALAYSIA

Kongkidakorn BOONCHUAY — 2026-08-28

This study synthesizes research on Generation Z (Gen Z) travel behavior in Malaysia. The findings show that social media, particularly TikTok and Instagram, plays a major role in travel information, destination awareness, motivation, trust, and travel intentions, with authentic and credible influencers strengthening these effects. However, Gen Z travel behavior is multidimensional and also influenced by psychological, social, cultural, religious, financial, and experiential factors. Malaysian Gen Z increasingly values authenticity, sustainability, meaningful experiences, and cultural and educational learning. For Muslim Gen Z travelers, Muslim-friendly facilities such as halal food and prayer facilities are also important. The review further indicates that awareness of overtourism may encourage sustainable travel and interest in lesser-known destinations. Most existing studies use quantitative methods, highlighting the need for more qualitative and integrated research. Overall, understanding Gen Z travel behavior requires consideration of digital media alongside trust, social influence, cultural and religious values, sustainability, and tourism experiences. These findings can support tourism stakeholders in developing authentic, inclusive, sustainable, and digitally relevant tourism strategies for Gen Z.

THE EARLY CHILDHOOD EDUCATION ADMINISTRATION IN THE DIGITAL ERA

Amphuchinee DEAWTIPSUKON — 2026-08-28

This academic article entitled “Early Childhood Education Administration in the Digital Era” aims to present concepts, roles, challenges, and development approaches related to educational administration for early childhood institutions in the context of rapid digital transformation. The article emphasizes the importance of integrating digital technology, educational innovation, and modern management approaches into educational administration to improve the quality of learning management and organizational effectiveness in the twenty-first century. The article is divided into three major sections. The first section presents the concepts of early childhood education administration in the digital era, focusing on the meaning and importance of educational administration, the characteristics of the digital era in education, and the roles of educational administrators in digital transformation. This section highlights that educational administrators must demonstrate digital leadership, strategic management, and technology integration skills to support effective learning environments and sustainable educational development. The second section discusses digital technology and innovation for early childhood education. It focuses on the use of digital learning media, educational technology, information systems for school administration, and collaboration among teachers, parents, and communities through digital platforms. The article explains that digital innovation helps improve learning experiences, communication systems, academic management, and stakeholder participation in children’s educational development. The third section presents challenges and development approaches for early childhood education administration in the digital era. This section addresses issues related to digital transformation, technological inequality, digital readiness, and the development of digital competencies among educational personnel. It also emphasizes the importance of sustainable educational administration through strategic planning, collaborative leadership, professional development, and effective policy implementation. Overall, this article concludes that successful early childhood education administration in the digital era requires educational institutions to balance technological advancement with child-centered educational practices. Educational administrators, teachers, parents, and communities must collaboratively develop sustainable educational systems that support innovation, digital literacy, and lifelong learning. The integration of technology, leadership, and collaborative management is therefore essential for improving educational quality and preparing young children for future learning and life in the digital society.

GUIDELINES FOR THE DEVELOPMENT OF COUNSELORS’ CAREER MANAGEMENT FOR KUNMING MEDICAL UNIVERSITY HAI YUAN COLLEGE IN YUNNAN PROVINCE

Jinli ZHOU — 2026-08-28

Against the high-quality development background of private undergraduate higher education in China, university counselors are the core workforce of ideological and political education and student management. Unsound career management systems cause high turnover, weak professional identity and insufficient long-term motivation among counselors in private medical colleges. This research takes full-time counselors from Kunming Medical University Haiyuan College as research object, adopts mixed research method combining questionnaire and semi-structured interview. Five research dimensions are constructed: Organizational Career Management System, Career Development Opportunities, Person-Organization Fit, Professional Commitment, Career Sustainability. A total of 108 valid questionnaires and 5 in-depth interview records are collected. The study finds that the overall career management level of the college’s counselors is moderate; Career Development Opportunities scores highest, while Professional Commitment and Career Sustainability stay at low levels, which are core restrictive factors. Based on trait-factor matching theory, career sustainability theory and JD-R model, this paper sorts out institutional, resource and cultural dilemmas, and forms targeted development guidelines. This research enriches empirical research on counselor career management in private medical universities and provides practical reference for educational administrators of similar private higher education institutions.

PROMOTING MORAL DEVELOPMENT AMONG STUDENTS IN CHINA: EDUCATIONAL APPROACHES AND PRACTICAL STRATEGIES

Hongwei WU — 2026-08-28

Moral development is central to the holistic education of students and to the cultivation of responsible citizenship. This academic article examines the theoretical foundations, current practices, implementation challenges, and practical strategies for promoting moral development among primary and secondary school students in China. A qualitative documentary analysis was conducted using relevant policy documents, foundational theories, and academic literature. The sources were reviewed, classified into four analytical domains, compared, and synthesized. The analysis indicates that moral development integrates moral knowledge, ethical reasoning, emotional commitment, identity, and responsible action. China has established strong cultural, policy, and curricular foundations for moral education; however, implementation is constrained by the persistent gap between moral knowledge and behavior, examination-oriented priorities, uneven teacher capacity and school resources, fragmented family-school cooperation, limited experiential learning, and emerging ethical challenges in digital environments. The article proposes a whole-school approach that combines curriculum integration, teacher role modeling, ethical discussion, service-learning with structured reflection, supportive school culture, restorative discipline, family-school-community collaboration, student leadership, digital citizenship education, and formative assessment. It concludes that moral education is most effective when schools translate stated values into coherent daily practices and provide students with repeated opportunities to understand, internalize, and enact moral principles in authentic and digital contexts.

GUIDELINES FOR PROMOTING MORALITY FOR STUDENTS IN KAILI COLLEGE AFFILIATED HIGH SCHOOL

Hongwei WU — 2026-08-28

This study had two objectives: (1) to examine the level of morality promotion among students at Kaili College Affiliated High School and (2) to develop contextually appropriate guidelines for strengthening morality promotion in the school. An explanatory mixed-methods design was used. Quantitative data were obtained from 327 students in Grades 7-12 and 116 full-time teachers. The principal instrument was a 20-item questionnaire covering Moral Knowing, Moral Feeling, Moral Action, and the School Moral Education Environment; its overall Cronbach's alpha coefficient was 0.95. Qualitative data were collected through semi-structured interviews with 20 purposively selected key informants comprising six teachers, four administrators, and ten students. Frequencies, percentages, means, and standard deviations were used for the quantitative analysis, while the interview data were examined through content and thematic analysis. The overall level of morality promotion was moderate (M = 3.30, S.D. = 0.78). Moral Knowing was rated high (M = 3.64, S.D. = 0.72), whereas Moral Feeling (M = 3.48, S.D. = 0.75), Moral Action (M = 2.97, S.D. = 0.83), and the School Moral Education Environment (M = 3.12, S.D. = 0.80) were moderate. The difference between moral understanding and moral action was the most important finding. Interviews linked this gap to examination pressure, limited time for experiential activities, uneven teacher preparation, peer influence, and inconsistent coordination across school, family, and community settings. The resulting KFAE Framework integrates four connected areas: contextual moral reasoning, affective moral internalization, reflective moral practice and habit formation, and a whole-school moral ecosystem. The guidelines emphasize curriculum integration, teacher role modelling, service learning, student participation, culturally responsive activities, family-community partnerships, positive discipline, and systematic evaluation. The study concludes that sustainable morality promotion requires students to understand moral principles, internalize them emotionally, practise them in authentic situations, and receive consistent support from the whole school environment.

GUIDELINES FOR HUMAN RESOURCE MANAGEMENT IN SCHOOLS UNDER NONG CHOK DISTRICT OFFICE, BANGKOK METROPOLITAN ADMINISTRATION

Hannarong PANNIL — 2026-08-28

This research aimed to: 1) study the current and desirable conditions of human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration; 2) study the priority needs for the development of human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration; and 3) propose guidelines for human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration. The sample used in this research consisted of 268 teachers under the Nong Chok District Office, Bangkok Metropolitan Administration, in the academic year 2025 . They were selected using random sampling using Taro Yamane's formula. The research instruments were a questionnaire and an interview form. The statistics used for quantitative data analysis were percentage, mean and standard deviation, and the Priority Needs Index (PNI_modified). For the qualitative data were analyzed by content analysis through interviews with five experts, consisting of specialists and schools administrators with experience in human resource management, selected by purposive sampling.The research findings indicated that 1) The current conditions of human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration was at a high level, while the overall desirable condition was at the highest level. 2) The priority needs for the development of human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration consisted of five aspects: (1) workforce planning, position determination, recruitment, and appointment; (2) salary advancement and performance appraisal; (3) monitoring and evaluation of human resource planning; (4) discipline, disciplinary maintenance and punishment, and appeals; and (5) retirement from government service and personnel training and development. 3) The guidelines for human resource management in schools under the Nong Chok District Office, Bangkok Metropolitan Administration addressed the three aspects with the highest priority needs, namely, (1) Workforce planning, position determination, recruitment, and appointment: Schools should emphasize the use of information systems for systematic workforce planning, establish clear positions and responsibilities, and recruit personnel based on their knowledge, abilities, and suitability for the position in order to enhance the efficiency of human resource management and support schools in achieving their objectives with quality. (2) Salary advancement and performance appraisal: Schools should establish clear, transparent, and fair criteria and indicators for performance appraisal, communicate them comprehensively to personnel, and use the appraisal results to develop personnel competencies, create motivation, and promote continuous career advancement. (3) Monitoring and evaluation of human resource planning: Schools should establish clear systems and tools for monitoring and evaluation, provide constructive feedback, and use the evaluation results to improve human resource management and continuously develop personnel competencies in order to enhance the efficiency of educational administration.

THE GUIDELINE FOR ENHANCING THE STUDENT STATUS MANAGEMENT IN WEST YUNNAN UNIVERSITY OF APPLIED SCIENCES

Yang YINCHAO — 2026-08-28

Academic student status management constitutes the fundamental institutional framework governing the legal and academic relationship between universities and students. As higher education institutions transition towards digital governance and multi-campus operational models, the efficacy of student status management becomes critical to ensuring educational equity and administrative efficiency. This study aims to investigate the current level of student status management at West Yunnan University of Applied Sciences and propose comprehensive guidelines for its enhancement. Employing a mixed-methods approach, the research utilizes a sample of 274 teachers for quantitative analysis and conducts in-depth interviews with 9 key academic administrators to gather qualitative insights. The study conceptualizes management efficacy across five core dimensions: Qualification Verification Management, Student Status Record Management, Student Status Change Processing, Academic Progress Monitoring, and Qualification Certification Management. By integrating theories of Business Process Reengineering (BPR) and Information Systems Success Theory, the paper provides a structured analytical framework to optimize administrative workflows and overcome the challenges of cross-regional multi-campus governance. The anticipated outcomes offer actionable strategies for applied universities to transition from traditional rigid administration to a modernized, student-centric, and data-driven management ecosystem.

EDUCATIONAL MANAGEMENT OF PLAY-BASED PHYSICAL LEARNING AND CHILDREN’S DEVELOPMENT IN SANMENXIA PRIMARY SCHOOL

Chenxing YUAN — 2026-08-28

Driven by national policies on compulsory education quality improvement and the national youth fitness promotion strategy, primary physical education in inland Chinese cities is undergoing a shift from skill-drill oriented teaching to play-centered developmental pedagogy. Nevertheless, primary schools in Sanmenxia, an inland prefecture-level city in Henan Province, face prominent mismatches between institutional management systems and children’s holistic developmental demands, restricting the educational value of play-based physical learning. Guided by Organizational Behavior Theory, Caillois’s Play Typology, Dewey’s Experiential Play Theory and Social Cognitive Career Theory (SCCT), this mixed-method research targets PE teachers and sports administrators from public primary schools in Sanmenxia to explore the current operation level of play-based physical learning management, identify core restrictive administrative factors, and construct localized optimization governance frameworks. A total of 285 practitioners formed the research population; 165 valid questionnaires were collected for quantitative analysis via SPSS 26.0, and semi-structured interview transcripts of 5 core campus sports managers were coded through Nvivo 12. Descriptive statistics reveal the composite overall management score reaches 3.46 (moderate level). Among five core dimensions, Children’s Holistic Development Outcomes (M=3.73) and Student Developmental Factors (M=3.69) rank at high levels, while Primary Physical Education Quality Management scores the lowest (M=3.16). The most prominent bottlenecks include incomplete tiered teacher training & dual-track incentive mechanisms, unbalanced distribution of game venues/digital teaching aids, and single skill-oriented evaluation systems lacking multi-dimensional growth tracking. Correlation and thematic interview results confirm that standardized teacher support, sufficient game resource allocation and whole-process holistic assessment positively boost students’ intrinsic sports motivation and balanced physical-cognitive-social development, whereas fragmented management, insufficient inclusive game design and absent resource sharing generate widespread sports weariness and low sports self-efficacy. This study constructs a five-dimensional optimization system covering teacher cultivation, inclusive student support, regional resource sharing, multi-dimensional quality supervision and school-family-bureau collaborative governance. The findings enrich localized empirical evidence of play-based PE administration in inland Chinese primary schools, fill regional research gaps of central inland prefecture-level cities, and provide operable decision references for advancing balanced compulsory physical education and realizing holistic child development under Healthy China 2030.

GUIDELINES FOR DEVELOPMENT MANAGEMENT SKILLS OF SCHOOL ADMINISTRATORS IN THE 21ST UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE UBON RATCHATHANI AMNAT CHAROEN

Thanthong THONGPUN — 2026-08-28

This research aimed to (1) study the skills of school administrators in the 21st century, and (2) propose guidelines for developing these skills, under the Secondary Educational Service Area Office Ubon Ratchathani Amnat Charoen. The sample comprised 351 respondents (21 administrators, 330 teachers), determined via the Krejcie and Morgan table, plus 5 purposively selected administrators as key informants for interviews. Data were analyzed using frequency, percentage, mean, and standard deviation for quantitative data, and content analysis for qualitative data. Findings: (1) Overall, administrators' 21st-century administration skills were at a high level. (2) Guidelines for developing these skills were rated high overall (x̅ = 4.19, S.D. = 0.68), with all aspects rated high. Ranked from highest to lowest mean: technological and digital skills (x̅ = 4.25, S.D. = 0.70), interpersonal relations skills (x̅ = 4.22, S.D. = 0.71), communication skills (x̅ = 4.20, S.D. = 0.70), analytical and creative thinking skills (x̅ = 4.18, S.D. = 0.66), and strategic thinking skills, the lowest (x̅ = 4.13, S.D. = 0.63).