Procedia of Multidisciplinary Research

THE DEVELOPMENT OF PERSONNEL SKILL FOR DIGITAL AGE OF THE OFFICE OF THE PERMANENT SECRETARY, MINISTRY OF EDUCATION

Natthawut RUANGWILAIRAT — 2025-03-03

This research aims to study the development of personnel to support work in the digital age of the Office of the Permanent Secretary, Ministry of Education, and to compare personnel development based on individual factors. The study is quantitative in nature, with data collected from 207 employees working at the central office of the Permanent Secretary, Ministry of Education, using a simple random sampling method. Data were analyzed using frequency distribution, percentages, means, and standard deviations. Hypothesis testing was conducted using a t-test for gender variables and an f-test (One-way ANOVA) for age, education level, position, and work experience variables. The findings revealed that 1) Overall, the personnel of the Office of the Permanent Secretary, Ministry of Education, demonstrated a moderate level of development in adapting to work in the digital age 2) Personnel with different gender, education level, and position exhibited no significant differences in development for working in the digital age. However, personnel with differing ages and years of service showed significant differences in their development to support work in the digital age.

THE ACCEPTANCE OF MANAGEMENT INFORMATION SYSTEM INNOVATION OF THE OFFICE OF THE VOCATIONAL EDUCATION COMMISSION

Payorot THUMMAKAN — 2025-03-03

The objective of this research was to study the acceptance of management information system innovation among personnel and compare the acceptance of these personal categorized by personal factors. This is quantitative research that collected data from 318 participants in the central of the Office of the Vocational Education Commission, using simple random sampling. The data were analyzed using frequency distribution, percentage, mean and standard deviation, t-test and f-test used for hypothesis testing. The results of the research revealed that: 1) the acceptance of management information system innovation was at a high level 2) There were no significant differences in the acceptance of management information system innovation among personnel with different personal factors such as gender and age. However, personnel with different levels of education and work experience showed significant differences in their acceptance of management information system innovation.

THE INFLUENCE OF INFLUENCER MARKETING AFFECT DECISION-MAKING IN PURCHASING PET FOOD BRANDS FELINA CANINO AND VIF IN BANGKOK

Punyisa CHATVILAVAN — 2025-03-03

The objectives of this study are as follows 1) To study customer opinions towards the brand's strategy in utilizing Influencer Marketing. 2) To examine customers' purchasing decisions for pet products under the Felina Canino and Vif brands. 3) To analyze the impact of Influencer Marketing on pet owners' purchasing decisions for pet products of the Felina Canino and Vif brands in the Bangkok metropolitan area. Who purchased dog and cat food. The researcher applied purposive sampling criteria to select consumers from Bangkok who are members of the brands Felina Canino and VIF. Specifically, 4,062 members of Felina Canino and 5,732 members of VIF (according to H company, 2024) were selected. The sample size was calculated using the Yamane formula (1967) with a 95% confidence level and a margin of error of 5%. A total of 370 respondents were surveyed using questionnaires to ensure the completeness of the research. The results of the study revealed the following 1) The attractiveness factor (ß = 0.190) has a medium-level impact on purchasing decisions for Felina Canino and VIF products. This factor was ranked second in its influence on purchasing decisions and had statistical significance at 0.05. 2) The credibility of influencers (Sig = 0.000) has a significant impact on the purchasing decisions for Felina Canino and VIF products. The weight of the influence of this independent variable (ß = 0.408) indicates that credibility is the most influential factor among all variables, significantly affecting purchasing decisions for these brands at the 0.05 significance level. 3) The expertise of influencers (Sig = 0.000) also influences purchasing decisions for Felina Canino and VIF products. The weight of the impact of expertise (ß = 0.176) shows that expertise has the smallest effect among the three factors but still plays a significant role in purchasing decisions, ranked third in terms of significance at the 0.05 level.

ACADEMIC SERVICES ON SUPPLEMENTARY OCCUPATIONS FOR INCOME GENERATION: A CASE STUDY OF SONG PHI NONG COMMUNITY, KAENG KRACHAN DISTRICT, PHETCHABURI PROVINCE

Nuttanan SOONJANDA — 2025-03-03

This research aims to study community engagement, vocational training programs, and the increase in supplementary income among the residents of Song Phi Nong Subdistrict, Kaeng Krachan District, Phetchaburi Province. The findings indicate the following: 1) Community Issues and Needs; The study identifies key community challenges, including low income, health concerns, and educational limitations. There is a demand for supplementary occupations during periods when primary jobs are unavailable, as well as a need for support in developing and enhancing product processing. 2) Implementation of Vocational Training Programs; The training program includes a 150-hour Thai massage course with 16 participants, of whom 68.75% are female, with an average age of 37.81 years. Among them, 81.25% are married, and 31.25% work as wage laborers. The training incorporates lectures, demonstrations, hands-on practice, recreational activities, worksheets, and assessments over 25 days. Additionally, a fish processing enterprise group, consisting of 29 members, is established to produce three processed products from Pla Kamang: fried fish cakes, minced fish, and fermented fish. 3) Increase in Income from Supplementary Occupations; The study reveals that before participating in the program, the average monthly income of participants is 11,562.5 THB. After engaging in the vocational activities, all participants experience an increase in earnings, with their new average monthly income reaching 18,824 THB.

WORK VALUES AND WORKPLACE ATTACHMENT PREDICTING COLLABORATION OF EMPLOYEES

Phatthana CHOKKANJANAPORN — 2025-03-03

The objectives of this research 1) To study the levels of collaboration, work values, and workplace attachment among employees. 2) To examine the relationships between collaboration, work values, and workplace attachment. 3) To predict collaboration based on work values and workplace attachment among employees. The population and sample used in this research consisted of employees working in private companies within the air-conditioning industry. The sample size comprised 322 participants. The research instrument was a questionnaire. The statistical tools used for data analysis included percentage, frequency, mean, standard deviation, correlation coefficient, and stepwise multiple regression analysis. The findings revealed that 1) Employees demonstrated high levels of collaboration and work values across all dimensions, with an average score at a high level. However, workplace attachment across all dimensions was reported at a moderate level on average. 2) All dimensions of work values showed a significant positive correlation with employees’ collaboration at a high level, with statistical significance at the .01 level. 3) Workplace attachment, particularly secure attachment, was positively correlated with employees’ collaboration at a high level, with statistical significance at the .01 level. 4) Work values related to creativity, aesthetics, and altruism, along with secure workplace attachment, could predict employees’ collaboration at a rate of 56.8%.

BASIC KNOWLEDGE AND UNDERSTANDING OF AI AMONG UNDERGRADUATE STUDENTS AT KASETSART UNIVERSITY

Srirath GOHWONG — 2025-03-03

This study's aims were to: 1) examine the level of basic knowledge and understanding of AI among among undergraduate students at Kasetsart University, 2) compare the basic knowledge and understanding of AI according to demographic factors, and 3) examine the correlation between frequently used media and the level of basic knowledge and understanding of AI. The sample was 305 undergraduate students at Kasetsart University enrolled for the second semester of the 2024 academic year. Questionnaires collected data. The statistical methods utilized included frequency, percentage, mean, standard deviation, t-tests, One-Way ANOVA, Scheffé tests, Chi-square, and Cramér's V, with a significance level of 0.05. The findings indicated that the sample possessed a strong degree of basic knowledge and comprehension of AI (mean = .82, S.D. = .17). When examined by distinct areas, all were identified to be at a high level, comprising Deep Learning (mean = .86, S.D. = .19), fundamental AI knowledge (mean = .81, S.D. = .19), AI usage at Kasetsart University (mean = .81, S.D. = .23), and Machine Learning (mean = .80, S.D. = .21). The hypothesis testing showed that there was no significant difference in the basic knowledge and understanding of AI according to sex, year of study, and faculty. Moreover, frequently used media showed a weak positive correlation with the level of basic knowledge and understanding of AI (Cramér's V = .105).

KNOWLEDGE AND UNDERSTANDING OF BASIC ETHICS IN AI USAGE AMONG UNDERGRADUATE STUDENTS AT KASETSART UNIVERSITY

Srirath GOHWONG — 2025-03-03

This study's aims were to: 1) assess the level of knowledge and understanding of fundamental ethical principles in AI usage among undergraduate students at Kasetsart University, 2) compare variations in knowledge and understanding based on demographic characteristics, and 3) analyze the relationship between frequently used media and students' knowledge and understanding of AI ethics. The sample was 305 undergraduate students, enrolled in the second semester of the 2024 academic year. Data were collected by questionnaires. The statistics were frequency, percentage, mean, standard deviation, t-tests, One-Way ANOVA, Scheffé tests, Chi-square, and Cramér’s V, with a significance level of .05. AI ethics knowledge and understanding were high (M = .94, SD = .10), with similarly high scores in core principles (mean = .95, S.D. = .11), responsibilities and societal impacts (mean = .94, S.D. = .12), and practical application (mean = .93, S.D. = .14). Hypothesis testing showed that a statistically significant difference in AI ethics knowledge and understanding based on sex, whereas no significant differences were observed concerning year of study or faculty. Furthermore, the analysis found a weak positive correlation between frequently used media and students' level of AI ethics knowledge and understanding (Cramér’s V = .107).

TRUST IN AI-GENERATED INFORMATION AMONG UNDERGRADUATE STUDENTS AT KASETSART UNIVERSITY

Srirath GOHWONG — 2025-03-03

This study aimed to: 1) assess the level of trust in AI-generated information among undergraduate students at Kasetsart University, 2) compare the trust in AI-generated information based on demographic factors, and
3) explore the correlation between AI’s knowledge and understanding and the trust in AI-generated information among undergraduate students at Kasetsart University. The sample comprised 305 undergraduate students enrolled in the second semester of the 2024 academic year. Questionnaires were used to collect data, which were subsequently analyzed using frequency, percentage, mean, standard deviation, t-tests, One-Way ANOVA with Scheffé post hoc comparisons, and Pearson product-moment correlations (α = .05). The results showed a high trust in information generated by AI (mean = 3.81, SD = .63). In particular, across the categorical areas, the sample showed high trust in AI’s modernity (mean = 3.99, SD = .64) and impartiality (mean = 3.90, SD = .68), while trust in AI’s accuracy remained moderate (mean = 3.54, SD = .76). Hypothesis testing indicated a statistically significant difference in trust based on sex, whereas no significant differences were found concerning year of study, English proficiency, and GPA. Furthermore, AI’s knowledge and understanding demonstrated a weak positive correlation with trust in AI-generated information (r = .275).

SATISFACTION WITH THE USE OF AI IN PRESENTATION CREATION AMONG UNDERGRADUATE STUDENTS AT KASETSART UNIVERSITY

Srirath GOHWONG — 2025-03-03

The objectives of this study were 1) to study the level of satisfaction with the use of AI in presentation creation among undergraduate students of Kasetsart University, 2) to compare the satisfaction with AI in presentation creation based on personal factors, 3) to examine the relationship between AI-assisted tools and the satisfaction with AI in presentation creation, 4) to compare the satisfaction with AI in presentation creation based on the frequency of application usage, 5) to compare the satisfaction with AI in presentation creation based on the duration of application usage per session, 6) to explore the relationship between student-utilized AI tools and the level of satisfaction with AI in presentation creation, and 7) to explore the relationship between AI functionality and the level of satisfaction with AI in presentation creation. The sample consisted of 305 undergraduate students from Kasetsart University, registered in the second semester of the academic year 2024. Data were collected by questionnaire, and the statistics were frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA, LSD, Chi-square, and Cramér’s V, all at a significance level of .05. The results indicated that the level of satisfaction regarding the use of AI in creating presentations was high (mean = 4.04, S.D. = .59). In every area, satisfaction remained high, including ease of use and accessibility (mean = 4.22, S.D. = .53), impact on personal skill development (mean = 4.07, S.D. = .68), and the quality of output (mean = 3.85, S.D. = .76). The hypothesis testing showed that variations in sex, faculty, and the frequency of app usage resulted in significant differences in satisfaction with AI for creating presentations. Nonetheless, no notable differences in satisfaction were found concerning the academic year and the length of application use per session. Moreover, AI-assisted tools exhibited a weak positive correlation with satisfaction levels regarding AI in creating presentations (Cramér’s V = .318). Lastly, AI functions had a weak positive correlation with satisfaction levels related to AI in presentation creation (Cramér’s V = .150).

HAND HYGIENE AWARENESS, SELF-REPORTED BEHAVIORS, AND OBSERVED AVAILABILITY OF HANDWASHING MATERIALS AMONG RESIDENTS OF KORAIL SLUMS, DHAKA, BANGLADESH

Md Mostafizur RAHMAN — 2025-03-03

Background: Rapid urbanization in Bangladesh has led to the expansion of informal settlements, such as the Korail Slum in Dhaka, characterized by poor living conditions and inadequate water, sanitation, and hygiene (WASH) infrastructure. However, data are scarce regarding hand hygiene awareness, self-reported behaviors, and observed (objectively verified) availability of handwashing materials in households in Korail Slum. Objective: To describe hand hygiene awareness, self-reported hand hygiene behaviors at key moments for hand hygiene, and observed conditions of household handwashing place among residents of Korail Slums, Dhaka, Bangladesh Methods: We conducted a cross-sectional study among 404 adult residents of Korail Slum. We selected our participants using systematic random sampling and collected data by structured interviews and rapid observations. We analyzed data using descriptive statistics. Results: Most of our participants were married women with a mean age of 34 years. Nearly all participants (96.3%) identified toilet use as a key moment for hand hygiene, but only 16.6% reported always washing hands with soap and water after using the toilet. Rapid observation data showed that 27.6% of households had both water and soap/detergent at handwashing stations. Participants from households with both water and soap/detergent at handwashing stations were significantly more likely to report always washing hands at key moments compared to participants from households without the water and soap/detergent (all p-values < 0.001). Conclusion: Significant disparities exist between awareness of hand hygiene and reported behaviors. The findings provide basic information and basis for future development of targeted interventions. Limitation regarding generalizability should be considered as caveats in the interpretation of the study findings.

EFFICACY OF VARIOUS VITAL PULP TREATMENT PROCEDURES IN MANAGING CARIOUS PULP EXPOSURE IN PERMANENT TEETH WITH IRREVERSIBLE PULPITIS: A SYSTEMATIC REVIEW

Rudeemas PATANAPHONGSANONT — 2025-03-03

This systematic review aimed to evaluate the outcomes of vital pulp treatments, including direct pulp capping, partial pulpotomy, and full pulpotomy in permanent teeth with irreversible pulpitis. A comprehensive literature search was performed using PubMed, the Cochrane database, and Scopus, complemented by a manual search. The risk of bias was assessed. The pooled success rates were calculated for each vital pulp treatment procedure. Overall, among thirteen included studies, full pulpotomy showed more effective than the other vital pulp treatment procedure. Prior to the clinical recommendation, randomized clinical trials with long-term follow-up comparing the outcomes of different vital pulp treatments on teeth with carious pulp exposure is needed. Additionally, calcium silicate-based cement demonstrated greater success than calcium hydroxide in vital pulp treatment.

THE EFFICACY OF 5% PROBIOTICS (LACTOBACILLUS) GEL IN REDUCTION OF SEBUM PRODUCTION

Su Moe LWIN — 2025-03-03

Skin is the most external neuroendocrine organ of the body and is a habitat for many microbiomes. Among these, Propionibacterium acne (P.acne) is the most common species that causes increase sebum production which will lead to acne formation. P.acne hydrolyses di and tri-glycerides into FFA with the help of lipase which results in lowering of skin PH, increase sebum production, irritation and promote inflammation. Probiotics reduce the sebum production and decrease inflammation by blocking the growth of P.acne. The amount of volunteer needed will be 14. The age gap is between 18-40 and can be of both male & female. Explanation to volunteer and getting the written informed consent will be done before starting any procedure. The gel has to be taken about 5mg twice/day (one at morning, one at night). Follow up will be on 0,4th and 8th week. The volunteer has to come back to hospital and the researcher will monitor the sebum production condition & skin condition by using the sebumeter & the VISIA. If there is side effects like skin redness and irritation. The researcher will note down and take action at once.

THE FACTORS INFLUENCING THE DECISION TO PURCHASE HYBRID ELECTRIC VEHICLES (HEVs) IN THE WHA EASTERN SEABOARD 1 INDUSTRIAL ESTATE, RAYONG PROVINCE

Chaowalit KHANTIK — 2025-03-03

This research aims to study consumer behavior and factors influencing the decision to purchase Hybrid Electric Vehicles (HEVs) in the WHA Eastern Seaboard 1 Industrial Estate, Rayong Province. The results indicate that: 1) Different demographic factors significantly influence the decision to purchase HEVs at the .05 level of significance. 2) Different behavioral factors significantly influence the decision to purchase HEVs at the .05 level of significance. 3) Marketing mix factors, specifically product and price, significantly influence the decision to purchase HEVs in the WHA Eastern Seaboard 1 Industrial Estate, Rayong Province, at the .05 level of significance.

PERCEIVED STRESS OF BHUTANESE DENTIST; A SURVEY STUDY

Karma ZANGMO — 2025-03-03

The dental profession is commonly considered one of the most stressful fields. Dentists experience considerable stress from patient care and from ergonomic difficulties, ultimately lead to various health problems. Bhutan is recognized globally for placing greater importance to Gross National Happiness. The objective of study was to assess stress level among Bhutanese dentists and its associations. Methods: Self -administered questionnaires containing 2 sections, sociodemographic data and Perceived Stress Scale (PSS) were distributed online and 71 out of 85 dentists (50.7% female and 49.3% male) responded. Fisher’s exact test was used to assess the association between demographic data and PSS score. Results: Most responders were 77.5% general dentists, predominantly Generation Y (1981-1997) group which reported moderate levels of PSS score. An association between PSS score and working experience was found at p = 0.004. Conclusion: A substantial percentage (88.7%) of Bhutanese dentists are under moderate stress and only work experience factor showed a significant association with perceived stress levels.

THE ACCEPTANCE OF INNOVATION AND ONLINE MARKETING MIX ON PURCHASE DECISION THROUGH THE TIKTOK APPLICATION IN CHONBURI PROVINCE

Tanpitcha DARARAT — 2025-03-03

This study aimed to study the decision-making behavior of purchasing products through the Tiktok application and to study the factors of the online marketing mix and the acceptance of innovations affecting the decision to purchase through the Tiktok application. This research is a quantitative research. The sample group used in this study is 400 people who have experience in purchasing products through applications in the province. A questionnaire was used to collect data. The statistics used were frequency, percentage and mean, standard deviation, and logistic regression analysis. The results of the study found that the variables entered into the equation predicting the decision to purchase through the Tiktok application with a significance level of .05 were product factors, with a coefficient of 0.758, respectively. The variables entered into the equation predicting the decision to purchase through the Tiktok application with a significance level of .01 were perceived financial resources, perceived trust, and price factors. With coefficients of 0.696, 1.461 and 1.328, respectively, these independent variables can jointly explain the variance of purchasing decision via Tiktok Application by 41.10 percent (R2 = 0.410, X2 = 218.007) with statistical significance at the 0.01 level.

CREATE PROXY MEAN TEST BY USING MACHINE LEARNING TECHNIQUE

Bhawin Teveyanun — 2025-03-03

This study aims to develop a model for PMT using Machine Learning techniques. It starts by reviewing the weaknesses of the traditional model for measuring PMT, then develops a model for measuring PMT using Machine Learning techniques to find the most efficient model. The study also analyzes the impact of each variable on the model, which the traditional Machine Learning model cannot explain, using the SHAP value. The results of the study on the efficiency of the model in predicting whether a household is poor or not, show that the model accurately predicts 91% of the households identified as poor, while the model only covers 50% of the total poor households, and the overall model accuracy is 65% (F1-score). These results are significantly more efficient than the traditional methods, and policy recommendations can be made based on the top ten variables with the highest impact on the prediction.

IMPACT OF CREATIVE ENTREPRENEURSHIP THAT AFFECTS THE COMPETITIVE POTENTIAL OF RECYCLING BUSINESS OPERATORS IN CHONBURI PROVINCE

Chayutpong LEEWANG — 2025-03-03

This research aimed to study the following: 1) To study the level of creative entrepreneurship of recycling business operators in Chonburi Province 2) To study the level of opinions on the competitive potential of recycling business operators in Chonburi Province 3) To study the impact of creative entrepreneurship on the competitive potential of recycling business operators in Chonburi Province. The sample group used was 400 recycling business operators in Chonburi Province. A questionnaire was used to collect data. The statistics used were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the study found that 1) The factor of creative entrepreneurship was at the highest level (mean = 4.50). The aspect with the highest mean was endless learning. 2) The factor of competitive potential of recycling business operators in Chonburi Province was at the highest level (mean = 4.53). The aspect with the highest mean was creating difference. 3) All 4 factors can jointly explain the competitive potential of recycling business operators in Chonburi Province by 78.70 percent (Adj. R2 = 0.787). The factors affecting the competitive potential of recycling business operators in Chonburi Province Statistically significant as follows: achievement commitment (Beta = 0.274), risk-taking (Beta = 0.114), innovative creativity (Beta = 0.232), and trust (Beta = .366).

THE EFFECT OF HYDROXYAPATITE TOOTHPASTE ON THE LESION DEPTH OF ARTIFICIAL INITIAL INTERPROXIMAL CARIES ADJACENT TO DIFFERENT RESTORATIVE MATERIALS

Awanrut MUANGTHONG — 2025-03-03

The objective was to compare the effects of toothpaste containing hydroxyapatite on the lesion depth of artificial initial interproximal caries adjacent to resin composite and glass ionomer cement. Specimens were prepared from the human upper premolars and embedded in acrylic bases. Artificial caries lesions were created within a window size of 1x1 mm. The specimens were randomly assigned to 4 groups according to restorative materials and toothpaste (n=10/group): group I resin composite + fluoride toothpaste, group II resin composite + fluoride and hydroxyapatite toothpaste, group III glass ionomer cement + fluoride toothpaste, and group IV glass ionomer cement+ fluoride and hydroxyapatite toothpaste. The specimens were subjected to a 14 days pH cycling at 37°C. The lesion depth was quantified using micro-CT and analyzed with the ImageJ software. A paired t-test was conducted to evaluate the differences in the lesion depth of artificial caries before and after pH cycling within each group. The differences in the percentage of lesion depth change between the groups were compared using the Welch's ANOVA followed by the Games-Howell post hoc test (P < 0.05). The findings revealed no statistically significant difference in the percentage change of lesion depth between fluoride toothpaste and fluoride toothpaste containing hydroxyapatite toothpaste (p > 0.05), when compared within the same restorative material group.

ORGANIZATIONAL CLIMATE AND PERCEIVED SELF-EFFICACY PREDICTING INFORMAL LEARNING BEHAVIOR IN THE WORKPLACE OF ROYAL THAI ARMY PERSONNEL

Arporn WICHIEN — 2025-03-03

This research aimed to 1) investigate the levels of organizational climate, self-efficacy, and informal workplace learning behaviors among Royal Thai Army personnel; 2) examine the relationship between organizational climate and informal workplace learning behaviors; 3) examine the relationship between self-efficacy and informal workplace learning behaviors; and 4) predict informal workplace learning behaviors based on organizational climate and self-efficacy. The population and sample were Royal Thai Army personnel, with a sample size of 335. A questionnaire was used as the research instrument. Data analysis involved percentage, frequency, mean, standard deviation, correlation coefficient, and stepwise multiple regression analysis. The findings revealed that 1) Royal Thai Army personnel demonstrated high levels of informal workplace learning behaviors (M = 3.95, SD = 0.55), organizational climate (M = 4.05, SD = 0.55), and overall self-efficacy (M = 4.15, SD = 0.61); 2) organizational climate had a statistically significant positive relationship with informal workplace learning behaviors at the .01 level; 3) self-efficacy had a statistically significant positive relationship with informal workplace learning behaviors at the .01 level; and 4) both organizational climate and self-efficacy significantly predicted informal workplace learning behaviors at the .01 level.

STUDYING OF FACTORS PROMOTING SUCCESS IN DEVELOPING A SCREENING AND CARE MODEL OF LATENT TUBERCULOSIS INFECTION CARE MODEL AMONG PRISONERS IN MINBURI CORRECTIONAL INSTITUTION, BANGKOK

Sujitraporn FUANGPRACHAKORN — 2025-03-03

The cross-sectional research has the objectives to study study the factors promoting the success of a screening and treatment model for latent tuberculosis infection among prisoners in Min Buri Special Prison and the prevalence rate. The sample group consists 3 Sample groups. 1) Prisoners 2) Public health officials responsible for tuberculosis work 3) Executives of organizations. The research tools consists of 2 parts. 1) Finding the prevalence was using IGRA (QuantiFERON-TB Gold Plus) method.That has passed the Validity test and studying the factors promoting the success of the LTBI screening and care model with applied questions according to the CIPP_iest model that has been validated by experts and experience in the field of tuberculosis. The results of this research showed the prevalence rate is 50.84 %. The factors promoting success in screening and treating by the CIPP_iest model (n = 14) in 8 factors promoting success. In screening factors showed that overall average was good 4.14 (SD = 0.94).The highest level was productivity factor 4.36 (SD = 0.84).The study of factors promoting care and treatment models average of 3.94 (SD = 1.15). The context part is the hightiest level 4.07 (SD = 0.99) .Accelerating screening for latent tuberculosis should have appropriate guidelines for screening and treatment to reduce the incidence of TB in the form of local policies in risk groups such as prisons, in the form of project bases to find key policy promoting factors and integrated operations in related sectors.

THE EFFICACY OF 2% Andrographis paniculata EXTRACT CREAM IN REDUCING PERIORBITAL WRINKLES AND HYPERPIGMENTATION

Nann Phoo PHOO MON — 2025-03-03

This study evaluated the efficacy of 2% Andrographis paniculata extract eye cream in reducing periorbital wrinkles and periorbital hyperpigmentation. Using a doubled blinded split face randomized controlled trial, the researcher analyzed improvements in skin elasticity, melanin index, and wrinkle score. Over a 12-week period, 19 participants aged 25 to 50 years applied the cream twice daily. Results showed a statistically significant improvement in wrinkle and hyperpigmentation scores compared to the placebo group, with no side effects reported. These findings suggest that Andrographis paniculata extract can be an effective natural treatment for periorbital wrinkles and hyperpigmentation concerns.

THEMATIC ANALYSIS OF YOUTUBE COMMENTS ON A CONTROVERSIAL NIGERIAN HIP-HOP MUSIC VIDEO: USING OPEN DATA TO BALANCE SOFT POWER WITH CONCERNS ABOUT DRUGS IN MUSIC

Samson Femi AGBEROTIMI — 2025-03-03

Background: Music is a potential source of soft power for emerging economies, but musical content can also influence health-risk behaviors. Olamide's "Science Student" was a hip-hop song that was banned in Nigeria for the glamorization of substance use. However, the song and music video remained available online, which can provide valuable insights into how music videos influence audiences and how viewers respond to controversial content. Objective: To describe themes found in the comment section of Olamide’s "Science Student" official video on YouTube. Methods: We extracted the top comments of a video titled "Olamide-Science Student (Official Video)", available on YouTube, manually in October 2023 using KoboToolbox. Two investigators independently assigned themes and sub-themes before comparing answers and reaching a consensus. One investigator then cleaned the data and allowed only two themes, each with one sub-theme, in the final data set. We then presented the findings with example quotes and descriptive statistics of the extracted comments' characteristics. Results: We were able to extract a total of 171 comments. The most common themes of the comments seem to be the admiration of the artist, the choreography, and the video. The choreography aspect seemed to be particularly prominent. We did not identify any comment as having a negative tone. The comments regarding the message in the video mostly interpreted the video as being against substance use and that the video turned the negativity amidst the public outcry into a positive creation. There were non-English comments, mostly in French and Portuguese, as well as comments in English by individuals who self-reported being from outside of Nigeria, mainly to express admiration for the song and the Nigerian people. Conclusion: The findings suggest that the music video was received positively online and viewers generally interpreted the message as anti-drug. However, potential selection bias due to the effect of the algorithms and the context of commenting on online contents, as well as issues related to generalizability, should be considered as potential limitations in the interpretation of the study findings.

COMPLICATIONS OF POSTERIOR IMPLANT SUPPORTED CROWN AND BRIDGE AFTER 5-9 YEARS OF LOADING AND ORAL HEALTH-RELATED QUALITY OF LIFE: A RETROSPECTIVE COHORT STUDY

Thaned KULJARUSIN — 2025-03-03

This study aimed to investigate the incidence of complications of implant-supported crowns and bridges in posterior region after 5-9 years of use, as well as the oral health-related quality of life of patients. This study evaluated outcomes in patients who had used implant-supported crowns and bridges for 5-9 years through follow-up appointments. Patients who had received implant-supported or bridges between August 2016 and August 2018 were recalled for a review of their medical history, clinical examination, radiographic assessment, and completion of the OHIP-14 questionaire. A total of 61 patients, comprising 108 dental implants restored with crowns or bridges, were included in this study. At an average follow-up period of 6.6 years, at least one complication was observed in 51.8% of cases. The complications identified included loose mesial proximal contact (38.7%), peri-implant mucositis (25.9%), food impaction (23.1%), metal exposure (9.5%), ceramic chipping (8.8%), loss of screw access hole filling material (3.9%), screw loosening, and peri-implantitis (0.9%). Most complications were minor, and patients reported that they had to be cautious when using dental implants and experience difficulties while eating. A statistically significant difference (p<0.05) was found in OHIP-14 scores between patients who had and had not experienced complications, with the group experiencing complications exhibiting higher OHIP-14 scores.

RESULTS OF ORGANIZING GUIDANCE ACTIVITIES TO DEVELOP STRESS MANAGEMENT CONTINUING EDUCATION AT THE HIGHER EDUCATION LEVEL OF STUDENTS IN MATHAYOM 6 PHATONG PRATHAN KHIRIWAT SCHOOL

Maithai CHAIYAPAN — 2025-03-03

This research aimed to 1) compare the stress management ability of students before and after using the guidance activity set and 2) compare the stress management ability of students who used the guidance activity set to develop stress management ability with the group who used the regular guidance activities. The sample group in this research was Mathayom 6 students in the 2024 academic year at Patongpratrankiriwat School, with a total of 70 students, divided into an experimental group of 35 students and a control group of 35 students. The research instruments were the stress management ability test, the guidance activity set to develop stress management ability, and the regular guidance activity set. The data were analyzed using mean, standard deviation, and t-test. The results of the research found that 1) after the experiment, the students who used the guidance activity set had a higher stress management ability than before the experiment with a statistical significance level of .01, and 2) the students in the guidance activity set group had a higher stress management ability than the group who used the regular guidance activities with a statistical significance level of .01.

EFFECT OF PLANT-PRODUCED FIBROBLAST GROWTH FACTOR-2 (FGF-2) ON L929 FIBROBLAST CELLS AND HUMAN PERIODONTAL LIGAMENT FIBROBLAST CELLS (HPdLF): A PILOT STUDY

Ployrung DANAIDUSSADEEKUL — 2025-03-03

The application of tissue engineering in dentistry to address post-extraction bone resorption has become a promising strategy, with growth factors playing a key role in enhancing bone regeneration. However, the high cost of growth factors remains a significant limitation, prompting the exploration of Plant-produced growth factors as a more affordable alternative. This study aimed to evaluate the effects of Plant-produced fibroblast growth factor 2 at various concentrations (1.56, 3.125, 6.25, 12.5, 25, 50, 100, and 200 ng/mL) on L929 fibroblast cells and human periodontal ligament fibroblasts (HPdLF). Cell viability was assessed using the MTT assay at 48 hours. The results demonstrated no significant differences in cell viability in the L929 fibroblast cell line across all tested concentrations of Plant-Produced FGF-2. In contrast, for HPdLF cells, concentrations of 25, 50, 100, and 200 ng/mL showed statistically significant increases in cell viability compared to the positive control (p < 0.05). These findings suggest that Plant-Produced FGF-2 can effectively promote the viability of HPdLF cells, while having no significant effect on L929 fibroblasts cells. These findings suggest that the response to Plant-produced FGF-2 varies between different cell types, highlighting the importance of cell-specific responses in therapeutic applications.

FACTORS AFFECTING THE EDUCATIONAL PATHWAYS OF THAI STUDENTS: A CASE STUDY OF THE GENERAL EDUCATION DEVELOPMENT (GED) TEST

Nuengruethai THITIKUL — 2025-03-03

This article explores how Bourdieu’s concept of capital affects Thai students’ success in the General Educational Development (GED) program. It examines the influence of economic, cultural, social, and symbolic capital on educational opportunities and social mobility. The test was originally developed in the United States to expand educational access for marginalized groups. However, in Thailand, the GED test is often seen as a quicker alternative to conventional schooling, with students using various forms of capital to navigate pathways toward higher education. Interviews with 14 participants, including students, tutors, and parents, reveal how these forms of capital shape academic choices and outcomes. Cultural capital enhances self-directed learning and English proficiency, while economic capital enables access to preparation materials and private tutoring. Social capital provides motivation and guidance through support networks, and symbolic capital legitimizes the GED as a credible educational pathway. However, disparities in access to these resources deepen educational inequalities, leaving advantaged students better positioned for success. The study calls for equitable policies to address resource gaps and expand GED access for disadvantaged students. Further research is needed to evaluate the GED’s long-term impact on students’ educational and career trajectories, especially regarding social mobility and equity.

ACCEPTANCE AND ANXIETY IN TECHNOLOGY USE AFFECT THE INTENTION TO USE HEALTH SERVICES: 'DISEASE DIAGNOSIS THROUGH ARTIFICIAL INTELLIGENCE' AMONG MILLENNIAL USERS IN BANGKOK

Teeratan PHURESETTASIRI — 2025-03-03

This study aims to examine the influence of technology acceptance and technology-related anxiety on the intention to use the health service "Disease Diagnosis Through Artificial Intelligence" among millennial users in Bangkok. The research sample includes millennials residing in Bangkok, selected through purposive sampling, with a total of 400 participants. A self-administered questionnaire was used as the research instrument. The statistical methods used for data analysis include descriptive statistics and inferential statistics via multiple regression analysis. The findings reveal that: 1) The overall level of technology acceptance among the participants was high. 2) The anxiety related to using AI-based disease diagnosis was generally low. 3) The intention to use the "Disease Diagnosis through Artificial Intelligence" service was high. 4) The hypothesis testing showed that both technology acceptance and anxiety significantly affect the intention to use AI-based disease diagnosis at a 0.05 significance level. Specifically, perceived usefulness, ease of use, external factors, and attitude towards using AI were significant predictors of usage intention, while anxiety had a negative effect on some aspects of the intention to use the service.

TECHNOLOGY ACCEPTANCE AFFECTING THE INTENTION TO USE CHATGPT IN THE WORK OF COMPANY EMPLOYEES IN BANGKOK

Naphatsorn KLUAIKLANG — 2025-03-03

The objective of this research was to study the technology acceptance that affects the intention to use ChatGPT in work among employees in Bangkok. The results of the study revealed that: 1) The overall acceptance of ChatGPT technology in work is at a high level. When considering each aspect, it was found that the perceived benefits had the highest average value, followed by trust in the system, attitude toward use, risk perception, and ease of use, respectively. 2) The factor of intention to use ChatGPT was at a high level. When considering each item, it was found that intending to use ChatGPT in work regularly had the highest average value, followed by intending to use ChatGPT for work in the future, planning to use ChatGPT for work, will recommend others to use ChatGPT for work in the future, and intending to use ChatGPT to develop new skills. 3) The hypothesis testing found that the technology acceptance factors that affected the intention to use ChatGPT in work of employees in Bangkok companies were statistically significant at the 0.05 level, including perceived benefits, ease of use, risk perception, and trust in the system.

FACTORS AFFECTING THE DECISION TO PURCHASE MG ELECTRIC CARS AMONG WORKING-AGE PEOPLE IN BANGKOK

Jarapannee PUTTHAWACHIRAPRANEE — 2025-03-03

The objective of this research was to study acceptance of innovation and technology, brand value that affect the decision to buy MG electric cars of working-age people in Bangkok. The study sample comprises the working-age population residing in Bangkok, selected using W.G. Cochran's sample size calculation formula, using purposive sampling with a sample size of 400 participants. A questionnaire was utilized as the data collection tool to gather information from consumers in Bangkok who are interested in and intend to purchase MG electric vehicles (EVs) for personal use in the Bangkok metropolitan area. The results of the study revealed that: 1) The overall factor of innovation and technology acceptance was at a high level. When considering each aspect, it was found that ease of use had the highest average value, followed by perceived benefits, intention to use electric cars, trust in the system, and perceived risk, respectively. 2) The overall factor of brand equity of MG brand electric cars was at a high level. When considering each aspect, it was found that brand awareness had the highest average value, followed by brand association, and perceived quality and brand loyalty, respectively. 3) The factor of decision to buy MG brand is at a high level. When considering each aspect, it was found that the aspect of awareness of needs or problems has the highest average value, followed by the aspect of information seeking, the aspect of purchase decision, post-purchase behavior, and the aspect of alternative evaluation, respectively. 4) The hypothesis testing found that the factor of acceptance of innovation and technology and the factor of brand value have an effect on the decision to buy MG brand electric cars of working-age population in Bangkok at a statistically significant level of 0.05

PERCEIVED RISK, PERCEIVED SELF-EFFICACY, AND CONSUMER INNOVATIVENESS AFFECT THE DECISION-MAKING OF MOBILE BANKING SERVICES BY OFFICE WORKERS IN BANGKOK

Chatpisit INGKHAWATCHAI — 2025-03-03

This study aims to study how Perceived Risk, Self-Efficacy, Consumer Innovativeness affect the Decision-Making of Mobile Banking Services among Office Workers in Bangkok. The sample group used in the study was a sample of 400 male and female office workers living in Bangkok who using mobile banking services. A questionnaire was used as the data collection tool. The statistics used for preliminary data analysis were descriptive statistics, including means, percentages, and standard deviations, and hypothesis testing including simple regression analysis and multiple regression analysis. This study found that Self-Efficacy and Consumer Innovativeness had a positive influence on the decision to use mobile banking services of office workers in Bangkok. Meanwhile, Perceived Risk had a negative influence on the decision to use mobile banking services of office workers in Bangkok.

BRAND EQUITY TECHNOLOGY ADOPTION AND MARKETING MIX TECHNOLOGY ADOPTION THAT AFFECT DECISION MAKING BUY BYD SEAL BRAND ELECTRIC CAR IN BANGKOK AND SURROUNDING AREAS

Rawewan RATTAYA — 2025-03-03

This study aimed to 1) explore the concept of brand awareness in the decision to buy an electric car, BYD SEAL, of the population in Bangkok and its vicinity, 2) analyze the acceptance of technology in the decision to buy an electric car, BYD SEAL, of the population in Bangkok and its vicinity, and 3) explore the marketing mix in the decision to buy an electric car, BYD SEAL, of the population in Bangkok and its vicinity. The sample group was the population living or originally domiciled in Bangkok and its vicinity using the purposive sampling method, totaling 400 people. The research instrument was a questionnaire. The statistics used for data analysis were descriptive statistics, including percentage, mean, standard deviation, and the underlying statistics used for analysis were multiple regression analysis at the statistical significance level of 0.05. The results showed that 1) brand awareness factors, specifically product quality perception and brand association, significantly influenced the decision to buy the BYD SEAL at a 0.05 significance level. 2) Technology acceptance factors, including ease of use and perceived benefits, significantly influenced the decision. 3) Marketing mix factors, particularly product, distribution, and promotion, also had a significant impact on the decision to buy the BYD SEAL

THE EFFECT OF BRAND EQUITY AND ELECTRONIC WORD OF MOUTH ON BRAND IMAGE INTENDING TO ENTER THE SERVICE OF A SHABU-TYPE BUFFET RESTAURANT, CASE STUDY IN THE UPPER SOUTHERN REGION

Khemaksorn SANGUANKHAM — 2025-03-03

This study aimed to 1) examine the brand equity factors influencing the intention to use Shabu buffet restaurants in the upper southern region of Thailand, and 2) investigate the electronic word-of-mouth (eWOM) communication factors affecting the intention to use Shabu buffet restaurants in the same region. The sample group consisted of 400 customers who used Shabu buffet restaurant services and resided in the upper southern region of Thailand, which includes Chumphon, Surat Thani, Nakhon Si Thammarat, Krabi, Ranong, Phang Nga, and Phuket provinces. The sampling method employed was purposive sampling. The research tool used was a questionnaire, and the statistical methods for data analysis included descriptive statistics such as percentages, means, and standard deviations, as well as inferential statistics, specifically multiple regression analysis, at a significance level of 0.05. The results revealed that 1) Brand equity factors, including brand awareness and brand association, significantly influenced the intention to use Shabu buffet restaurants in the upper southern region at a 0.05 significance level and 2) Electronic word-of-mouth (eWOM) communication significantly affected the intention to use Shabu buffet restaurants in the upper southern region at a 0.05 significance level.

FACTORS AFFECTING THE SELECTION OF LOAN SERVICES BY FINANCIAL INSTITUTIONS CASE STUDY OF CUSTOMER GROUPS IN MUEANG PHAYAO DISTRICT, PHAYAO PROVINCE

Thanakrit LOMAWISAI — 2025-03-03

This study aims to analyze demographic factors, service quality, and marketing mix elements influencing the selection of loan services by customers of financial institutions in Mueang Phayao District, Phayao Province. The findings reveal that most respondents were female, aged 21-30 years, with a bachelor’s degree, working as business owners, and earning an average monthly income of 10,000-30,000 Baht. The service quality factors significantly influencing customers' decisions included tangible aspects, responsiveness, and empathy, with a statistical significance at the 0.05 level. Additionally, marketing mix factors, particularly product and service aspects as well as marketing promotion, significantly influenced the decision-making process at the 0.05 level.

FACTORS INFLUENCING INVESTMENT IN PROVIDENT FUNDS OF EMPLOYEES AT THE BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES

Chutipan LIMSAKKAJORN — 2025-03-03

This study examines the factors influencing investment behavior in the provident fund of employees at the Bank for Agriculture and Agricultural Cooperatives, focusing on personal factors, financial skills, motivation, and economic conditions. The researcher collected data through questionnaires from a sample of 400 respondents. Most respondents were aged between 35 and 44, had an average income of 30,001-45,000 THB, and possessed relatively high financial skills. Descriptive statistics, Pearson’s correlation analysis, and logistic regression were utilized to test the hypotheses. The findings revealed that gender, financial skills, and economic conditions significantly influenced investment behavior in changing investment plans at the 0.05 significance level. Additionally, age, financial skills, and economic conditions significantly affected investment behavior in adjusting contribution rates to the provident fund at the same significance level.

FACTORS AFFECTING ACCESS TO LONG-TERM CARE AMONG DEPENDENT OLDER PERSONS IN SAMUT SAKHON

Warunee PANSAMUT — 2025-03-03

Long-term care (LTC) services under the Universal Coverage Scheme (UCS) were introduced in Samut Sakhon Province since 2016. This study aims to analyze the overall situation of older persons and the utilization of LTC services among dependent older persons in Samut Sakhon Province and to examine the factors affecting the access to LTC services among dependent older persons.This study employed a mixed-methods explanatory sequential design, consisting of: 1) A secondary data of 726 dependent older persons who are UCS beneficiaries in Samut Sakhon Province and 2) semi-structured interviews with 8 key informants involved in LTC service system in Samut Sakhon Province. Multiple logistic regression was performed to determine factors associated with access to LTC services, based on the Anderson Behavioral Model. Content analysis was conducted to explain the results from quantitative findings. The results showed that age, average annual income of the family, the area of LTC provisions, the level of Activity of Daily Living (ADL), and having chronic diseases were significantly associated with access to LTC services among dependent older persons. The findings highlight the importance of the role of local administrative organizations in enabling access to LTC services among dependent older persons and the needs to establish LTC preventive programs for older persons, especially those with chronic diseases.

DENTIN REMINERALIZATION OF FLUORIDE TOOTHPASTE AND NANO-HYDROXYAPATITE TOOTHPASTE: A PILOT STUDY

Ratdanaya YODSUWAN — 2025-03-03

This study compares the remineralization of dentin by dividing subjects into three groups: a control group, a toothpaste containing 1,000 ppm fluoride, and a toothpaste containing 10% nano-hydroxyapatite. Surface microhardness was measured using a Vickers microhardness tester before and after simulating an oral pH cycling process for 14 days. The study found that the microhardness of the fluoride toothpaste showed the best results, followed by the nano-hydroxyapatite toothpaste, and the control group, respectively. When comparing the percentage changes in surface microhardness between the three groups using One-way ANOVA, significant differences were observed in all group (p < 0.001). Pairwise comparisons using Turkey’s test revealed statistically significant differences across all three pairs (p < 0.05). Therefore, it can be concluded that the fluoride toothpaste is more dentin remineralization than nano-hydroxyapatite toothpaste.

THE DEVELOPMENT OF ENGLISH LANGUAGE CURRICULUM AND TEACHING IN GENERAL EDUCATION DIVISION OF PHRA PARIYATTIDHAMMA SCHOOL

Manattha TAOWDAN — 2025-03-03

The objective of this research is 1) to study the opinionson teaching English at Phra Pariyattidhamma School. 2) To study analytically reviews the guidelines for developing curriculum and teaching English at Phra Pariyattidhamma School and 3) to analyzes the network of participation contributing to upgrading and developing the curriculum and teaching English at Phra Pariyattidhamma school. The quantitative data was obtained from 1,170 junior and senior level students of Phra Pariyattidhamma School around. The qualitative data was obtained from 15 scholars and school executives by interviewing. The result of the research found that: evaluating achievement of the current education is not suitable for Phra Pariyattidhamma School and the ability of its students. In the aspect of learning English students have poor English proficiency from the beginning of their studies. Whereas the problem in the aspect of teachers found that there are not enough regular teachers, teachers do not have teaching English qualifications, lack experience, lack techniques how to use information technology for teaching Curriculum Development and teaching English at Phra Pariyattidhamma school included using educational technologies to promote English language studies, developing their English teachers, developing extra curriculum activities, and developing teaching activities continuously. Regarding the network of participation towards upgrading curriculum development and teaching English at Phra Pariyattidhamma School the results found that there are important organizations and networks in 3 levels for upgrading the curriculum and teaching English: 1) the policy level 2) the academic level and 3) the schools and communities level.

EFFICACY OF HOME-USE INTENSIVE PULSED LIGHT FOR REDNESS OF ACNE TREATMENT

Navat DENMECA — 2025-03-03

The objective of this research was to compare the efficacy of home-use IPL in reducing acne-related redness over a two-week treatment period at two different frequencies: twice per week and once per week. The study results indicated that when comparing the twice-per-week and once-per-week treatment groups, there were no statistically significant differences in the mean values of the Clinician Erythema Assessment Scale, acne counts, red area, porphyrin counts, sebum levels, or patient satisfaction scores. However, significant reductions (p < 0.05) were observed in the Clinician Erythema Assessment Scale, acne counts, and red area before and after treatment for both frequencies. Sebum levels significantly decreased in the twice-per-week group, while porphyrin levels showed a non-significant reduction.

SCENE CUT DETECTION IN SHORT VIDEOS USING PRE-PROCESSING TECHNIQUES AND CONVOLUTIONAL NEURAL NETWORKS

Nina LAWANKOWIT — 2025-03-03

This study presents a comprehensive approach to scene cut detection in videos using a combination of frame extraction and a Convolutional Neural Network (VGG16 model) with a Color Histogram method to prevent raw video file reconstruction. The main dataset contains 167,490 frames collected from various users on TikTok for the scene cut detection model development. However, since this research utilizes a modular design that consists of data preparation, data pre-processing, and model implementation stages, it promotes efficient use of resources and guarantees data safety. The results demonstrate that the model performs excellently in recognizing scene cuts. Specifically, video frames with scene cuts achieved a precision of 85.11%, a recall rate of 93.96%, and an F1-score of 0.8932. This indicates its ability to identify true transitions among the scenes while ensuring low false positive rates. In video frames without scene cuts, the model achieved low false positives, highlighting its ability to accurately distinguish between static and transitional scenes.

PREEMTIVE ANALGESIC EFFICACY OF INTRAMUSCULAR PARECOXIB SODIUM VERSUS KETOROLAC FOR THIRD MOLAR SURGICAL REMOVAL: A PILOT STUDY

Chaninard WIRIYAPRASITCHAI — 2025-03-03

The objective of this research was to compare the preemptive analgesic efficacy of intramuscular Parecoxib sodium versus Ketorolac in patients undergoing third molar surgical removal. This is a pilot clinical research study, double-blinded and split-mouth technique. There were 10 participants divided into two groups: Group A was premedication with Ketorolac 30 mg. before the first operation and with Parecoxib sodium 20 mg. before the second operation, and Group B was premedication with Parecoxib sodium 20 mg. before the first operation and Ketorolac 30 mg. before the second operation. Participants will receive a medication injection in the deltoid muscle 15 minutes before the surgery. Pain assessment is conducted using the Visual Analog Scale (VAS) 2, 4, 6, 8, 10, 12, and 24 hours after undergoing third molar surgical removal. If the patient experiences pain, they are administered one Tramadol 50 mg rescue medication, and the time and quantity of medication taken are recorded. Results of this research indicate that Parecoxib and Ketorolac provide preemptive analgesic efficacy after lower third molar surgery with no significant difference. However, Parecoxib significantly reduces pain levels more than Ketorolac at the 24-hour postoperatively. Therefore, administering Parecoxib offers more effective and longer-lasting pain relief compared to Ketorolac in patients undergoing lower third molar surgery. However, due to the small sample size, the findings cannot be generalized.

EFFICACY OF HOME USE INTENSE PULSED LIGHT (IPL) FOR THE IMPROVEMENT OF KERATOSIS PILARIS

Kanin TEERAWATANAPONG — 2025-03-03

Background: Keratosis pilaris (KP) is a chronic dermatological condition characterized by follicular papules with hyperkeratosis and varying degrees of erythema and hyperpigmentation. Although asymptomatic, its cosmetic impact often motivates treatment. Traditional treatments, including topical agents and in-clinic laser therapies, can be costly and inconvenient. Home-use intense pulsed light (IPL) devices provide a potential alternative for safe, convenient management of KP. Objective: To evaluate the efficacy and safety of a home-use IPL device in improving skin roughness, erythema, and hyperpigmentation in patients with keratosis pilaris. Methods: This randomized, single-blind, split-area controlled trial enrolled 18 participants aged 18-40 years with KP on the extensor surfaces of their upper arms. Treatment areas were randomized to receive either weekly IPL sessions or sham irradiation for four weeks. Skin roughness, erythema, and hyperpigmentation were assessed objectively using Visioscan® VC 98 and Mexameter® MX18 devices at baseline, during treatment, and at follow-up (week 8). Subjective evaluations included the Global Improvement Score (GIS) and patient satisfaction surveys. Adverse effects were monitored throughout the study. Results: Ten participants completed the study. Statistically significant improvements in skin roughness were observed in treatment areas compared to control areas (p < 0.05). No significant differences were found in erythema or hyperpigmentation between groups. Participants reported high satisfaction levels and noticeable cosmetic improvement in treatment areas, with no severe adverse events reported. Conclusion: Home-use IPL devices are a safe and effective option for improving skin roughness associated with keratosis pilaris, offering a convenient alternative to traditional in-clinic treatments. Further research is recommended to assess long-term efficacy and broader applicability across different skin types and ethnicities.

CUSTOMERS ACCEPTANCE OF DIGITAL MARKETING TOOS

Petcaharat KONGKHAM — 2025-03-03

The purpose of this study was to study the adoption of digital marketing tools by customers of Haadthip Commercial Company Limited. The target group used in this research is a group of 273 Gold and High Potential Silver stores. Use a questionnaire to collect data. The statistics used in the data analysis are percentages. Frequency distribution, average, standard deviation Coefficient: Pearson correlation. The results of the study that most of the sample were female, aged between 41-50 years. It is characterized as a retail and wholesale store. Income between 400,000-599,999 baht with a frequency of service 4 times/month. The products purchased with most companies are household Consumer Products Most stores use the channel to contact the company through in-store sales staff and online. The results of the hypothesis test show that 1) The acceptance of digital marketing tools in terms of perception of benefits influences the attitude towards use, but the simplicity does not influence the attitude towards the use of digital marketing tools of customers of Haadtip Commercial Co., Ltd. 2) Customers' perception of benefits influences their intention to use digital marketing tools. There is no influence on the company's intention to use digital marketing tools of Haadtip Commercial Co., Ltd. The sample group regularly uses digital marketing tools, which are social media, Social media it is the main medium for presentation and publicity so that users are aware of the benefits of the product as well as the benefits that the store will receive from using it and leading to practical use in communication and purchase.

COMPARISON OF MITRAGYNINE CONTENTS BETWEEN FRESH KRATOM (MITRAGYNA SPECIOSA (KORTH.) HAVIL.) AND FREEZE DRYING LEAVES

Wararat TAWONG — 2025-03-03

This study aimed to compare the mitragynine content in fresh kratom leaves and freeze-dried samples using
a completely randomized design (CRD). Variables measured included weight, color properties (L*, a*, b*), moisture and mitragynine contents. The results showed that fresh leaves experienced a 72.68% weight reduction after freeze-drying, with moisture content decreasing from 58.85±4.82% to 5.22±0.22%. Freeze-dried samples exhibited increased lightness (L*), while a* trended toward green and b* toward yellow. The total color difference (ΔE) was 21.51, indicating significant variation between fresh and freeze dried samples. Mitragynine content in fresh leaves was 2.39±0.26 %w/w (dry weight), which decreased to 2.00±0.14 %w/w (dry weight) in freeze-dried samples, reflecting a 15.97% loss. The result inferred that freeze-drying effectively reduced moisture content and partially preserves active compounds. However, the observed loss of mitragynine and changes in color highlight the need for further optimization of the freeze-drying process to improve the quality and stability of herbal products.

COMPARISON OF CONVECTIVE HOT AIR DRYING AND FREEZE DRYING METHODS FOR MITRAGYNINE CONTENTS OF KRATOM (MITRAGYNA SPOCIOSA (KORTH.) HAVIL.) LEAVES

Thamonphat SOOKMEE — 2025-03-03

This study aimed to compare the effects of convective hot air drying and freeze-drying methods on the mitragynine content, moisture characteristics, and color properties of Mitragyna speciosa (Korth.) Havil. leaves. A completely randomized design (CRD) was employed, and mitragynine contents were analyzed using UPLC-MS/MS. Results revealed that freeze-drying and hot air drying at 40 ^๐C yielded the highest mitragynine content at 2.06±0.10 and 2.06±0.00 (%w/w), respectively, while increasing drying temperatures significantly reduced mitragynine contents. Freeze-drying preserved the highest moisture content at 5.18±0.24% and achieved the highest L* (lightness) and b* (yellowness) values, closely resembling fresh leaves. These findings suggest that freeze-drying and low-temperature hot air drying were suitable for mitragynine content and physical properties of kratom leaves, making them suitable for further processing and utilization.

SATISFACTION EVALUATION OF THE MAXILLA TRAINING MODEL FOR SINUS-LIFTED GRAFTING

Veeravatch JOPATTARAKUL — 2025-03-03

Sinus-lifted grafting surgery is one of the usual procedures in implant surgery. It’s beneficial when a training practice is provided, especially in a simulated model surgery and that could gain the skill before carrying out in the patient. This study aimed to evaluate the satisfaction on the training model for sinus lift surgery using bone substitute materials made from a dental material mixture combined with gingival tissue and sinus membrane substitutes made of natural rubber latex. The study also assessed the satisfaction in the developed bone model in various ratios of mixtures and then followed the high-score formula in fabricating the maxilla model. The results of this study showed the satisfaction scores in the sinus lift surgery performed on the training model were high across all subcategories, ranging from 60% to 90%, with average ratings between 7.2 and 8.9 out of 10. The average score for the gingival procedure was 7.2 to 8.3, for the bone procedure 7.7-8.8, and for the sinus lifting procedure 7.4 to 8.5. According to the results, the study can be concluded that the maxilla training model for sinus lift surgery developed from bone substitute materials made from a dental material mixture with gingival tissue and sinus membrane substitutes made from natural rubber latex received high satisfaction ratings and is suitable for training before performing procedures on patients.

INTEGRATED MARKETING COMMUNICATION THROUGH DIGITAL MEDIA INFLUENCING CONSUMER PURCHASE DECISION OF ABC SAUSAGE BRAND IN BANGKOK

Parisa PEROTTI — 2025-03-03

The purpose of this study was to examine integrated marketing communications through digital media that affect the purchasing decision of consumers in Bangkok, the brand ABC sausage products. From a population of 400 people who had previously consumed ABC brand sausage products and lived in Bangkok, questionnaires were used as a tool to collect data. The data were analyzed using descriptive statistics, including percentage, mean, standard deviation, and multiple regression analysis. The study results found that most customers were female, aged between 26-33 years, single, had a bachelor's degree, had an income of 25,001-35,000 baht, were private employees, and had 3-4 family members. In terms of behavior in deciding to buy sausage products, it was found that most consumers have a frequency of purchase of 3-4 times per month. The primary reason for purchasing sausages was the product quality/delicious taste. Most buy sausages through convenience stores. The average cost per session is 101-300 baht. The consumption pattern is mainly with family. Most of them buy AMF brand sausages. The people who influence the decision are friends/acquaintances and family. The primary information channel is Tiktok. The hypothesis testing found that integrated marketing communication through digital media, including digital advertising, digital personal selling, digital sales promotion, digital publicity and public relations, and digital direct marketing, significantly affects the decision to purchase ABC brand sausage products of consumers in Bangkok.