Procedia of Multidisciplinary Research

APPLICATION AND EFFECTS OF PERFORMING ARTS IN RADIO PROGRAM INTERACTION

Yuling ZHANG — 2025-04-08

This article investigates the application and effects of performing arts in enhancing the interactivity of radio programs, with a primary focus on the Chinese program "992 Everyone Help" and comparative insights from publicly available data on international programs such as NPR's "This American Life" and BBC's "The Archers." Employing a mixed-method approach—including content analysis, participatory observation, and in-depth interviews with hosts and producers of "992 Everyone Help"—the study examines how performance techniques such as tonal modulation, rhythm control, and role-playing contribute to listener engagement and program dissemination across different cultural contexts. The findings reveal that performing arts play a pivotal role in transforming traditional one-way radio communication into an immersive, interactive experience. Specifically, hosts' skillful use of vocal dramatization and emotional expression significantly enhances listeners' sense of involvement and emotional resonance, leading to increased program attractiveness and audience loyalty. Empirical data from "992 Everyone Help" demonstrate a positive correlation between the application of performing arts and program effectiveness. For instance, during a public welfare blood donation campaign, the hosts' performance-driven strategies resulted in a 73.5% increase in participation rates, with 347 successful donations exceeding the initial target. Comparative analysis with international programs, based on publicly available data, highlights that while performance techniques are universally effective, their application varies based on cultural and programmatic contexts. For example, NPR's "This American Life" emphasizes narrative performance and sound design, whereas "992 Everyone Help" integrates social service functions with performance. The study concludes that the integration of performing arts into radio programming offers a viable pathway for innovation in the digital era, enabling radio programs to maintain relevance and competitiveness in an increasingly visual and interactive media landscape. These findings provide valuable insights for both academic research and practical applications in the radio industry, offering actionable guidance for enhancing program quality and audience engagement across diverse cultural settings.

THE HOSTING STYLE OF TV VARIETY SHOW HOSTS AND AUDIENCE IDENTIFICATION

Yifan Zhu — 2025-04-08

This study investigates the impact of hosting styles in TV variety shows on audience identification, focusing on programs such as "Great Detective Season 9" (China), "Sisters Riding the Winds and Waves" (China), "Youth With You" (China), "Running Man" (South Korea), "Saturday Night Live" (United States), and "Britain's Got Talent" (United Kingdom). Through a mixed-method approach combining content analysis, audience surveys, and expert interviews, the research examines how different hosting styles-ranging from traditional and humorous to fashionable and emotional-shape audience perceptions and emotional engagement across diverse cultural and programmatic contexts. The findings reveal that hosting styles significantly influence audience identification, with humorous and natural styles being the most preferred (69.3% and 57.9%, respectively). Additionally, the study highlights the importance of aligning hosting styles with program content and cultural context to enhance audience satisfaction and program effectiveness. These insights provide valuable guidance for TV variety show production teams in optimizing hosting styles to improve program quality and audience loyalty in a globalized media landscape.

THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ADOPTION AND INNOVATIVE BEHAVIOR ON THE PERFORMANCE OF EMPLOYEE IN TOURISM INDUSTRY IN DIGITAL-BASED ECONOMY ERA

Yuanyuan ZHOU — 2025-04-08

This research aims to study the impact of the introduction of artificial intelligence (AI) and innovative behavior on the performance of employees in the tourism industry in the digital economy era. The data were collected from 400 employees of China Tourism Group Co., Ltd. and Hong Kong China Travel Service (Group) Co., Ltd. The descriptive and inferential statistics were analyzed. The results of the study found that: Employee demographics, such as gender, age, and income, do not affect overall performance. However, AI adoption has a significant impact on performance, especially Automation of Processes (β = 0.516), Personalized Customer Experiences (β = 0.121), and Skill Development and Training (β = 0.106), which increase employee performance. Innovative behavior has a significant impact on performance (R² = 0.332), with Collaboration Networks (β = 0.278) having the highest impact, followed by Technological Integration (β = 0.210), Policy-Driven Innovation (β = 0.174), and Capability Building (β = 0.161). Policy recommendations include developing collaborative networks, AI training for employees, and setting policies to support innovation. In addition, in-depth research on the long-term impact of AI and the role of organizational culture and leadership in supporting innovative behavior should be conducted to develop effective management approaches in the technology-driven tourism industry.

IMPACT OF CONSUMER PREFERENCES AND BRAND PERCEPTION ON CELL PHONE PURCHASE INTENTION: MODERATING ROLE OF PRICE SENSITIVITY

Deng SHANG — 2025-04-08

This study focuses on analyzing the influence of consumer preference and brand awareness on purchase intention of mobile phones in the highly competitive smartphone market of China, with price sensitivity as a moderator. The study used a sample of 400 people in Guangzhou, China, and analyzed the data by Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that consumer preference, especially sensory, marketing, and psychological factors, have a direct effect on brand awareness and purchase intention. Brand awareness, such as product quality and brand symbol, has the greatest influence on purchase intention. In addition, price sensitivity plays a positive role as a moderator, strengthening the relationship between consumer preference, brand awareness, and purchase intention. Consumers who are price-sensitive tend to consider brand image more before making a purchase decision. The results of the study indicate that businesses should integrate pricing strategies with brand positioning to enhance their competitiveness. In addition, the study extends the S-O-R (Stimulus-Organism-Response) model and the Price-Quality Inference Theory by emphasizing the role of price sensitivity in affecting consumer behavior in the smartphone market. Future research should study the factors of Consumer engagement in the digital world, cross-cultural comparison of consumer behavior, and long-term brand loyalty tracking study to understand the evolving trends in the smartphone market.

THE INFLUENCE OF WORK ENVIRONMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE: A CASE OF SUNSHINE ASSET MANAGEMENT CO., LTD.

Xinjia CHI — 2025-04-08

This study aimed to analyze the impact of working environment and knowledge management on employee performance in the asset management industry, using a case study of Sunshine Asset Management Co., Ltd. The sample consisted of 175 employees selected by multi-stage sampling. A questionnaire was used as the main tool for data collection, and the analysis was performed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (t-test, One-way ANOVA, and Multiple Regression Analysis). The results of the study found that working environment factors, especially physical environment, had a statistically significant positive impact on employee performance at a level of .05, with a predictive power of 36.8%. In addition, knowledge management, especially knowledge storage and retrieval, as well as knowledge transfer and utilization, had a statistically significant impact on employee performance at a level of .05, with a predictive power of 31.9%. These findings reflect that developing a good working environment infrastructure and effective knowledge management are important strategies that organizations can use to increase employee capabilities and organizational success. This study also provides policy recommendations on supporting employees based on marital status. Designing a suitable workplace and developing a knowledge sharing platform to help asset management companies improve their personnel efficiency and organizational competitiveness in the long run.

THE IMPACT OF PERFORMANCE AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION: A CASE STUDY OF BEIJING DANMASHI LOGISTICS COMPANY

Guoyan ZENG — 2025-04-08

The purpose of this study was to analyze the impact of performance management and customer relationship management (CRM) on the Using a case study of Beijing Danmashi Logistics Company, the study used a quantitative method by collecting data from a sample of 400 people through questionnaires and analyzing the data. The results of the study showed that the factors affecting customer satisfaction were innovation, safety, Lead Time, and market competitiveness. In addition, it was found that personal factors such as education level and income Influences customer satisfaction levels. This research has practical suggestions for companies to develop. Tailor service strategies to suit each customer segment and invest in AI and Big Data technologies to increase efficiency and competitiveness. Meanwhile, policy recommendations point to the need for development. Quality standards of logistics services and support green logistics for sustainability. This research fills an academic gap on the role of performance management and CRM in the logistics industry and can be used as a guide for organizations looking to improve service quality to increase customer satisfaction.

THE EFFECT OF ORGANIZATIONAL CULTURE AND TEAMWORK ON THE PROJECT PERFORMANCE: A CASE OF BEIJING SHIEN AUTOMATED EQUIPMENT CO., LTD.

Yangyang LI — 2025-04-08

This research aimed to study the effects of organizational culture and teamwork on project performance in the context of Beijing Shien Automated Equipment Co., Ltd., using a quantitative research method through a questionnaire survey of 180 employees. The results showed that personal data, such as gender, age, education, income, and work experience, did not significantly influence project performance. However, organizational culture, especially employee participation, human resource management, and organizational values, had a significant impact on project performance, with a predictive power of 53.2% (Adjusted R² = 0.532). In addition, teamwork, including communication, cooperation, unity, and technical skills, also had a significant impact on project performance, with a predictive power of 47.7% (Adjusted R² = 0.477). The results indicated the importance of promoting employee participation, effective human resource management, and developing a capable and cohesive team to improve project performance. The recommendations for organizations include fostering an organizational culture conducive to cooperation, developing human resource management strategies, and supporting teamwork to enhance project capabilities in the industry.

THE RELATIONSHIP BETWEEN PARENTAL INVOLVEMENT AND THE MANAGEMENT OF SCHOOLS UNDER THE JURISDICTION OF BANGKOK METROPOLITAN ADMINISTRATION

Jaising BAMBRA — 2025-04-08

The objectives of this research were to 1) study the level of participation, 2) study the level of school administration, and 3) study the relationship between the participation and the school administration of parents of students in Bangkok. The sample group used in this research consisted of 385 educational personnel, determined using Taro Yamane's sample size table. The tools used were questionnaires. The statistics used for data analysis included mean, standard deviation, and Pearson's correlation coefficient. The findings were as follows 1) The overall participation was at a high level. When considered by aspect, the highest level was found in participation in decision-making, followed by participation in benefits, participation in operation, and the last was participation in evaluation. 2) The overall school administration was at a high level. When classified by aspect, the highest level was found in academic work, followed by general administration, personnel administration, and the last was budget administration. 3) The relationship between the participation and the school administration of parents of students in Bangkok, using multiple regression analysis, found that the participation in decision-making, participation in operation, participation in benefits, and participation in evaluation gave a multiple correlation coefficient (R) value of 0.912 and could explain the variance in the participation and the school administration with a statistical significance level of 0.01 at 87.80% (R² = 0.878). The hypothesis test results on the participation and the school administration of parents of students in Bangkok were statistically significant at the 0.01 level.

THE RELATIONSHIP BETWEEN THE USE OF THE SUFFICIENCY ECONOMY PHILOSOPHY IN MANAGEMENT AND THE SUCCESS OF THE LEARNING PROMOTION CENTER FOR EDUCATIONAL PERSONNEL AT A PLACE

Mai-Naina SUDAPAN — 2025-04-08

The objectives of this research were: 1) to study the level of application of the Sufficiency Economy Philosophy (SEP) in management, 2) to study the success level of the Learning Promotion Center, and 3) to examine the relationship between the application of SEP in management and the center’s success among educational personnel in a specific organization. The sample group consisted of 385 educational personnel, selected using Taro Yamane’s sample size table. Data was collected using a questionnaire, and analyzed with mean, standard deviation, and Pearson’s correlation coefficient. The research results revealed that: 1) The overall application of SEP in management was at a high level. Considering specific aspects, the highest was the "three rings" principle, followed by the "two conditions." 2) The overall success of the Learning Promotion Center was also at a high level. By aspect, the highest was the quality of service for informal education learners, followed by management quality in informal education, and then institutional management quality. 3) The relationship analysis using multiple regression showed a correlation value of 0.900, with SEP application explaining 90.00% of the variation in the center’s success (R² = 0.911), statistically significant at the 0.01 level. The hypothesis testing confirmed a statistically significant relationship at the 0.01 level between the application of SEP in management and the success of the Learning Promotion Center.

THE RELATIONSHIP BETWEEN BEHAVIORAL PSYCHOLOGY AND WORK EFFECTIVENESS OF EDUCATIONAL PERSONNEL IN A PRIMARY EDUCATIONAL SERVICE AREA OFFICE AT A PLACE

Kanokwan THAPTHIMTHONG — 2025-04-08

This research aimed to 1) study the level of behavioral psychology, 2) study the level of effectiveness in work, and 3) study the relationship between behavioral psychology and work effectiveness among the educational personnel of an educational service area office. The sample used in this research consisted of 385 educational personnel. The tools used were questionnaires, and the statistics used for data analysis included frequency distribution, percentage calculation, mean, standard deviation, and Pearson's correlation coefficient analysis. The results of the study found that 1) The overall level of behavioral psychology was high. When classified by aspect, it was found that the highest aspect was behavior, followed by habit, and lastly, personality. 2) The overall level of effectiveness was high. When classified by aspect, it was found that all aspects were at a high level, with the highest being the ability to develop students with a positive attitude, followed by the ability to produce students with high academic achievement, and lastly, the ability to solve internal school problems. 3) The analysis of the relationship between behavioral psychology and work effectiveness using multiple regression analysis showed a value of 0.900. It could explain the variance of behavioral psychology and work effectiveness with statistical significance at the 0.01 level, accounting for 91.10% (R² = 0.911). The hypothesis testing found that there was a statistically significant relationship between behavioral psychology and work effectiveness at the 0.01 level.

THE FACTORS OF QUALITY CULTURE AND EXCELLENCE IN EDUCATIONAL INSTITUTIONS OF EDUCATION PERSONNEL IN A SECONDARY EDUCATIONAL SERVICE AREA OFFICE AT A PLACE

Natthaphon PROMPHUT — 2025-04-08

This research aimed to: 1) study the level of quality culture factors; 2) study the level of excellence in educational institutions; and 3) study the relationship between quality culture factors and excellence in educational institutions among educational personnel of a secondary education service area office. The sample used in this research consisted of 385 educational personnel. The instrument used was a questionnaire. The statistics used for data analysis included the mean, standard deviation, and Pearson correlation coefficient analysis. The study found that: 1) overall, quality culture factors were at a moderate level. When considered by individual aspects, it was found that the highest-ranked aspect was personnel development, followed by motivation in work, and teamwork ranked last; 2) overall, excellence in educational institutions was at a high level. When classified by individual aspects, it was found that the highest-ranked aspect was leadership quality, followed by the quality of teachers and personnel in educational institutions, the quality of learners, and the quality of teaching and learning ranked last; 3) the analysis of the relationship between quality culture factors and excellence in educational institutions using multiple regression had a value of 0.912 and could explain the variance of quality culture factors and excellence in educational institutions with statistical significance at the 0.01 level at 87.80% (R² = 0.878). The hypothesis testing results showed that quality culture factors and excellence in educational institutions had statistical significance at the 0.01 level.

MANAGEMENT AND STRENGTHENING OF SELF-RELIANCE OF STUDENTS IN NON-FORMAL EDUCATION AT A LEARNING PROMOTION CENTER AT A PLACE

Phonlawat CHANTAKAD — 2025-04-08

The objectives of this research were 1) to study the level of education management, 2) to study the level of empowerment for self-reliance, and 3) to study the relationship between management and empowerment for self-reliance of the non-formal education students at a learning promotion center. The sample used in this research was 385 non-formal education students. The tool used was a questionnaire. The statistics used for data analysis were frequency distribution, percentage calculation, mean, standard deviation, and Pearson's correlation coefficient analysis. The study found that 1) education management, overall, was at a high level. When considering each aspect, the highest ranking was the environment, followed by personnel, and lastly, the participation of network partners. 2) Empowerment for self-reliance, overall, was at a high level. When categorized by each aspect, the highest ranking was livelihood and economy, followed by learning and socialization, respectively. 3) The relationship between management and empowerment for self-reliance was found to be in the same direction with statistical significance at the 0.000 level. The analysis of the relationship between education management and empowerment for self-reliance using multiple regression analysis had a correlation coefficient of 0.912 and could explain the variance of empowerment for self-reliance significantly at the 0.01 level by 88.80% (R² = 0.888). The hypothesis testing results showed statistical significance at the 0.01 level.

THE NECESSARY APPLICATION OF THE FOUR SUBLIME STATES (BRAHMAVIHARA) IN THE ADMINISTRATION OF EDUCATIONAL INSTITUTIONS BY EDUCATIONAL PERSONNEL IN A PRIMARY EDUCATION SERVICE AREA OFFICE AT A PLACE

Wirot LANSANTIPHAP — 2025-04-08

The objectives of this research were: 1) to study the level of basic needs in applying the Four Sublime States (Brahmavihara), 2) to study the level of educational administration, and 3) to examine the relationship between the basic needs in using the Four Sublime States and educational administration among educational personnel in a primary educational service area office. The sample group consisted of 385 educational personnel, using a questionnaire as the research tool. Data analysis employed frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. The findings revealed that: 1) The overall basic needs in applying the Four Sublime States were at a high level. By aspect, the highest was Metta (Loving-kindness), followed by Karuna (Compassion), with Upekkha (Equanimity) ranking last. 2) The overall level of educational administration was moderate. By aspect, academic administration ranked highest, followed by personnel administration, and then general administration. 3) The relationship between basic needs in applying the Four Sublime States and educational administration was statistically significant in the same direction at the 0.01 level. Multiple regression analysis showed that Metta, Karuna, Mudita (Sympathetic Joy), and Upekkha, in order of importance, yielded a multiple correlation coefficient (R) of 0.910. This model explained 82.80% of the variation in educational administration (R² = 0.828), indicating statistical significance at the 0.01 level.

TRANSFORMATION SKILLS AND THE DEVELOPMENT OF 21ST-CENTURY LEARNING SKILLS IN THE POSITION OF DIRECTOR OF THE DEPARTMENT OF EDUCATIONAL PROMOTION PERSONNEL

Apichart ATTHAPHAP — 2025-04-08

The objectives of this research were to 1) study the level of transformation skills, 2) study the level of 21st-century learning skills development, and 3) study the relationship between change skills and 21st-century learning skills development among directors of the personnel of the Department of Learning Promotion. The sample used in this research consisted of 385 educational personnel. The instrument used was a questionnaire, and the statistics used for data analysis were mean, standard deviation, and Pearson's correlation coefficient analysis. The results revealed that 1) the overall level of transformation skills was high. When considered by aspect, it was found that the highest was ideological influence, followed by inspirational motivation, and the least was consideration of individual differences, respectively. 2) The overall level of 21st-century learning skills development was moderate. When considered by aspect, it was found that the highest was critical thinking and problem-solving skills, followed by cross-cultural and paradigm-understanding skills, and the least was career and learning skills, respectively. 3) The relationship between change skills and 21st-century learning skills development was statistically significant at the 0.000 level. The analysis of the relationship between change skills and 21st-century learning skills development using multiple regression methods provided a multiple correlation coefficient of 0.910 and could explain the variation in change skills affecting 21st-century learning skills development statistically significantly at the 0.01 level by 82.80%. Additionally, the hypothesis testing on learning in the new normal life base on educational administration found it statistically significant at the 0.01 level.

THE ANALYSIS OF EDUCATIONAL VOCABULARY IN THE ENGLISH DISCOVERIES PROGRAM TO ENHANCE READING SKILLS AT THE ADVANCED LEVEL

Saowanee THAPPHET — 2025-04-08

This study analyzes educational vocabulary in the English Discoveries Advanced-Level Program to enhance reading skills. Using qualitative content analysis, 46 passages from 2020 to 2025 are examined, categorizing vocabulary into ten themes, including Academic Subjects, Teaching and Learning, Assessment, and Technology. Vocabulary selection is based on frequency, relevance, and conceptual significance to ensure accurate categorization.

Findings show Academic Subjects as the most frequent theme (28 mentions), followed by Assessment and Examinations (24 mentions each). The study highlights growing interest in educational innovation, while maintaining a balance between core subjects and emerging trends. Insights benefit curriculum development and language learning strategies.

THE RELATIONSHIP BETWEEN HAPPINESS ORGANIZATION MANAGEMENT AND ORGANIZATIONAL COMMITMENT OF EDUCATIONAL PERSONNEL IN AN EDUCATIONAL SERVICE AREA OFFICE AT A PLACE

Chonthicha SUWANCHANRATRAT — 2025-04-08

This research aimed to 1) study the level of organizational happiness management, 2) study the level of organizational commitment, and 3) study the relationship between organizational happiness management and organizational commitment among educational personnel in a district educational office. The sample included 385 educational personnel. The research instrument was a questionnaire. Data were analyzed to find percentages, mean values, and standard deviations, as well as to find relationships using Pearson correlation coefficients. The research findings indicated that 1) The level of organizational happiness management among educational personnel in a district educational office was overall high. When considering each aspect, the highest level was positive emotions, followed by life satisfaction, and finally, negative emotions. 2) The level of organizational commitment among educational personnel in a district educational office was overall high. When considering each aspect, the highest level was the strong desire to remain as a member of the organization, followed by confidence and commitment to the organization's goals and values, and finally, the effort and dedication to work for the organization's benefit. 3) The relationship between organizational happiness management and organizational commitment among educational personnel in a district educational office was positively correlated at a moderate level, with statistical significance at the 0.01 level.

ORGANIZATIONAL COMMITMENT AND EDUCATIONAL ADMINISTRATION BY EDUCATIONAL PERSONNEL IN A SECONDARY EDUCATIONAL SERVICE AREA AT A PLACE

Siriporn TAENGCHAN — 2025-04-08

The objectives of this research were 1) to assess the level of organizational commitment, 2) to study the level of educational administration, and 3) to examine the relationship between organizational commitment and educational administration among educational personnel in a secondary education service area office. The sample used in this research comprised 300 educational personnel. The research instrument was a questionnaire. Data were analyzed using means, standard deviations, and Pearson correlation coefficients. The results of the research revealed that 1) The overall organizational commitment of the educational personnel in the secondary education service area office was at a high level. When considered by aspect, the highest level was the desire to maintain membership in the organization, followed by the willingness to dedicate time and effort to the organization, and finally, acceptance of the organization's goals 2) The overall educational administration was at a high level. When considered by aspect, the highest level was academic administration, followed by general administration, budget administration, and personnel administration. 3) The relationship between organizational commitment and educational administration among the educational personnel in the secondary education service area office, overall, had a positive correlation at a moderate level, with statistical significance at the 0.01 level.

THE RELATIONSHIP BETWEEN ACADEMIC LEADERSHIP AND THE EFFECTIVENESS OF SCHOOL ADMINISTRATION IN THE ERA OF DIGITAL DISRUPTION AMONG EDUCATIONAL PERSONNEL UNDER THE JURISDICTION OF A PRIMARY EDUCATIONAL SERVICE AREA OFFICE AT A PLACE

Pichanan PHOTHIMUEANG — 2025-04-08

This research aimed to: 1) study the level of academic leadership, 2) examine the level of administrative effectiveness in the era of digital disruption, and 3) explore the relationship between academic leadership and administrative effectiveness among educational personnel in a primary educational service area office. The sample consisted of 385 educational personnel. A questionnaire was used as the research tool, and data were analyzed using frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. The results revealed that: 1) The overall academic leadership was at a high level. By aspect, the highest was vision and goal setting, followed by leadership personality, interpersonal relationships based on understanding and trust, and participatory organizational services. 2) Administrative effectiveness in the digital disruption era was also at a high level. The highest aspect was curriculum and instruction, followed by human resources, and community and educational network participation. 3) The relationship between academic leadership and administrative effectiveness showed a positive, moderate correlation, with statistical significance at the 0.01 level. These findings suggest that strong academic leadership is significantly associated with effective administration, particularly in the context of ongoing digital transformation within educational institutions.

THE CONDITIONS AND GUIDELINES OF PROMOTING TEACHING AND LEARNING MANAGEMENT USING DIGITAL TECHNOLOGY BY SCHOOL ADMINISTRATORS UNDER BURIRAM PRIMARY EDUCATIONAL SERVICE AREA OFFICE 4

Peangkwan SANMANEE — 2025-04-08

This research aimed to: 1) study the conditions of promoting teaching and learning management using digital technology by school administrators under Buriram Primary Educational Service Area Office 4, 2) compare teachers’ opinions regarding this promotion based on work experience and school size, and 3) identify guidelines for promoting digital technology integration in teaching and learning. The sample included teachers under Buriram Primary Educational Service Area Office 4. Data were analyzed using statistical methods including mean, standard deviation, and comparative analysis. The results revealed that: 1) The overall conditions of promoting digital technology in teaching and learning were at a high level, both overall and in each aspect. 2) Teachers’ opinions, when classified by work experience and school size, showed no significant differences overall or by aspect. 3) The proposed guidelines for effective promotion include: (1) Instructional Design – school administrators should organize collaborative meetings to establish policies encouraging digital media use in teaching, (2) Information and Communication Technology – administrators should support digital tools and provide training at least once per semester, (3) Instructional Media – administrators should encourage and monitor the integration of digital technology into classroom practices, and (4) Assessment and Evaluation – administrators should develop digital-based assessment systems and present student learning outcomes through online formats. These findings highlight the importance of administrative support in enhancing digital technology use in education and provide practical guidelines for school leaders.

DIGITAL SKILLS FACTORS AFFECTING THE PERFORMANCE OF PERSONEL AT BANG SRI MUANG SUBDISTRICT MUNICIPALITY OFFICE NONTHABUR PROVINCE

Sichaya SONMETHONG — 2025-04-08

This Article aimed to study 1) level of digital skill factors and the level of work performance of personnel at Bang Sri Muang Subdistrict Municipality Office, Nonthaburi Province. 2) The influence of digital skill factors on the work performance of personnel at Bang Sri Muang Subdistrict Municipality Office, Nonthaburi Province. this is survey research, the research instrument is questionnaire, the population used in study personnel currently working at Bang Sri Muang Subdistrict Municipality Office used simple random sampling method by drawing lots, totaling 103 people, the statistics used for data analysis are mean, standard deviation, correlation coefficient analysis, multiple regression analysis and hypothesis testing, the research results found that 1) factor Level digital skills, Bang Sri Muang Subdistrict Municipality Office, Nonthaburi Province, overall at a high level; 2) efficiency level performance of personnel of Bang Sri Muang Subdistrict Municipality Office, Nonthaburi Province, overall, it is at a high level and 3) The influence of digital skill factors on the performance of personnel at Bang Sri Mueang Subdistrict Municipality Office, Nonthaburi Province, found that overall, the influence was at a very high level (r_xy = .950). Results of the multiple regression analysis method can jointly predict the performance of personnel at Bang Sri Mueang Subdistrict Municipality Office with a predictive power of R² = .903 or 90.30 percent. Results of the hypothesis testing of digital skill factors found that they influenced the performance of personnel at Bang Sri Mueang Subdistrict Municipality Office, Nonthaburi Province of positive with statistically significant .01

EFFICACY OF 578 NM COPPER BROMIDE LASER IN PREVENTING SCAR FORMATION OF CESAREAN SECTION WOUNDS

Suphitsara NAPHAPUNSAKUL — 2025-04-08

This study aimed to evaluate the efficacy of the 578 nm copper bromide laser in preventing scar formation following cesarean section compared to non-laser treatment.The study found that areas treated with the laser showed a 77% improvement in the total Vancouver Scar Scale (VSS) score between the first treatment and the final assessment, while the control areas improved by only 15.1%. Additionally, scars treated with the laser had an average cosmetic appearance score 2.69 points higher than those in the control group.

When analyzing individual VSS parameters, significant improvements were observed in vascular density and scar pliability. No adverse effects were reported during the study. The 578 nm copper bromide laser is a safe and effective treatment for improving the quality and cosmetic appearance of surgical scars in individuals with Fitzpatrick skin types III–IV. It is recommended to initiate treatment within seven days after wound suturing for optimal results.