Procedia of Multidisciplinary Research

SUCCESS OF IT SERVICE BUSINESS IN BANGKOK AND METROPOLITAN

2025-02-06T13:36:35+07:00

This research aimed 1) to study the level of success of IT service businesses in Bangkok and metropolitan area, and 2) to study the factors affecting the success of IT service businesses in Bangkok and metropolitan area. A questionnaire was used to collect data from 228 IT service business operators in Bangkok and metropolitan area. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The research results found that 1) the success of IT service businesses in Bangkok and metropolitan area was at the highest level of importance. When considering each aspect, internal management processes had the highest average value, followed by finance, stakeholder engagement, and learning and growth, respectively. 2) Organizational management factors, including technology acceptance, organization management, service quality, and management innovation, had an impact on the success of IT service businesses in Bangkok and metropolitan area.

FACTORS AFFECTING THE SUCCESS OF AUDIT FIRMS IN THE THAI CAPITAL MARKET

2025-02-06T13:40:42+07:00

This research aimed to 1) study the level of success of audit firms in the Thai capital market and 2) study the factors affecting the success of audit firms in the Thai capital market. A questionnaire was used to collect data from 223 audit firms in the Thai capital market. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research found that 1) Overall, the success of audit firms in the Thai capital market was found to be at the highest level of importance. When considering each aspect, internal management processes had the highest average value, followed by finance, stakeholder engagement, and learning and growth. 2) Technology acceptance, organizational management, management innovation, and service quality influenced audit firms' success in the Thai capital market by 58.3 percent.

THE DEVELOPMENT OF FELT KEYCHAINS FOR RAISING AWARENESS ABOUT FOOD ALLERGIES AMONG UNIVERSITY STUDENTS AGED 22 AND BELOW

2025-02-06T13:43:44+07:00

This study evaluates the effectiveness of felt keychains as educational tools for raising awareness about food allergies among university students aged 22 and below. Food allergies are a growing public health concern, particularly among young adults, and inadequate awareness can lead to severe health risks. The study involved 32 participants who were tested in four rounds using keychains representing eight common allergens (milk, eggs, nuts, seafood, wheat, rice, chocolate, and shrimp). Data were collected through pre-test and post-test questionnaires, satisfaction surveys, and semi-structured interviews. The results revealed a significant improvement in participants’ knowledge, with scores increasing from an average of 6.5 (Pre-Test) to 8.8 (Post-Test) (t = 6.23, p < 0.001). Confidence and attitudes also showed positive shifts, while 87.5% of participants expressed high levels of satisfaction with the clarity, usability, and practicality of the keychains. Qualitative feedback further emphasized the tool’s ability to improve preparedness, with participants highlighting its ease of use and helpful visual design. Suggestions for improvements included enhancing material durability and adding customizable features. In conclusion, the study demonstrates that portable tools like felt keychains are effective in raising awareness about food allergies. The significant improvements in knowledge, positive attitude changes, and high satisfaction levels among participants highlight the potential for such tools to contribute to health education in university settings. Further research is recommended to explore the long-term impact and scalability of similar educational tools.

CONCEPTUALIZING THE ENTREPRENEURIAL SPIRIT INDEX (ESI): A FRAMEWORK FOR ASSESSING ENTREPRENEURIAL POTENTIAL

2025-02-06T13:54:33+07:00

An entrepreneurial spirit drives economic innovation and societal progress, yet its conceptualization and measurement remain underexplored. This paper introduces the Entrepreneurial Spirit Index (ESI) as a formative second-order construct that encapsulates five dimensions: risk propensity, opportunity recognition, innovation attitude, entrepreneurial knowledge, and motivation. Anchored in the Theory of Planned Behavior, the conceptual framework investigates the relationships among ESI, attitude toward entrepreneurship, and entrepreneurial intention, emphasizing the mediating role of attitude. The proposed methodology involves a quantitative survey targeting diverse populations to validate the model and establish the theoretical linkages. By providing a comprehensive model, this paper aims to contribute to entrepreneurship research and inform policy and education strategies to foster entrepreneurial potential.