Procedia of Multidisciplinary Research

EDUCATIONAL EXPERIENCE IN CONTEMPORARY MUSEUM DISPLAY DESIGN: A CONCEPTUAL FRAMEWORK BASED ON THE FOUR-QUADRANT THEORY

2026-08-03T21:48:26+07:00

Following the ICOM 2022 definition establishing Varied Experiences for Education as museums' core mission, the concept of educational experience remains ambiguous - particularly the boundary between education and entertainment. This paper constructs a conceptual framework to define educational experience in museum display design. Drawing on Pine and Gilmore's Four-Quadrant Theory, Dale’s Cone of Experience Theory, and synthesizing insights from museology, pedagogy, and cognitive psychology, the study distinguishes educational experience from entertainment, aesthetic, and escapist experiences. Through theoretical deduction, the paper proposes that an ideal museum educational experience is characterized by active participation and cognitive absorption. A comprehensive definitional framework is presented, covering definitional boundaries, core characteristics, the immersion-to-absorption transformation process, and design principles. This framework provides a theoretical foundation for evaluating and designing educational displays, particularly for small and medium-sized museums.

Keywords: Educational Experience, Museum Display Design, Four-Quadrant Theory, Cone of Experience

SEMIOTIC DECONSTRUCTION OF JIANGXI NUO MASK VISUAL SYMBOLS: A CLASSIFICATION OF CORE AND ADAPTABLE ELEMENTS AS A BASIS FOR METRO ENVIRONMENTAL GRAPHIC DESIGN TRANSLATION

2026-08-03T22:00:16+07:00

Jiangxi Nuo masks are highly recognizable visual symbols of Gan Nuo culture, carrying ritual meanings, belief systems, role identities, and regional cultural memory. As intangible cultural heritage increasingly enters contemporary public spaces, the question of how to deconstruct and translate traditional visual symbols while retaining their cultural meanings has become important in visual communication design and environmental graphic design. This paper focuses on the semiotic deconstruction of the visual symbolic system of Jiangxi Nuo masks and classifies their core cultural elements and adaptable translation elements. The study adopts literature analysis, visual material review, and visual symbol coding. Four representative mask samples, including Kaishan, Nuo Gong, Bao Sanniang, and Sun Wukong, are coded through five dimensions: form structure, color system, decorative motifs, expression features, and role meaning. The coding results show that role identity, ritual function, core symbolic meaning, and typical structural features should be retained as core cultural elements, while contours, local motifs, color relationships, and expression intensity can be adapted according to the visual order, information hierarchy, and psychological comfort requirements of metro public space. The findings provide a structured basis for selecting Nuo mask symbols and matching their adaptable forms and visual intensity with different functional contexts in metro environmental graphic design.

Keywords: Jiangxi Nuo Mask, Visual Symbol, Semiotic Deconstruction, Intangible Cultural Heritage, Metro Environmental Graphic Design

VISUALIZING CULTURAL MEANING: A STUDY OF CARTOON IMAGERY IN CULTURAL-CREATIVE PRODUCTS AND BRAND COMMUNICATION

2026-08-03T22:04:31+07:00

The rapid development of China’s cultural and creative industries, digital media, and the intellectual property economy has transformed cartoon imagery from an entertainment-oriented visual form into a strategic medium for cultural translation and brand communication. This study examines the characteristics, forms, and symbolic meanings of cartoon imagery used in cultural-creative products and brand communication. A qualitative research design was adopted, integrating literature review, comparative case analysis, field observation, and visual-semantic analysis. Representative cases from international character branding and Chinese cultural-creative practice were compared with the Henan Houjiaguan clay monkey toy, a folk object combining auspicious symbolism, theatrical facial-mask imagery, clay and textile materiality, and a movable string-controlled mechanism. The findings identify six core characteristics of effective cartoon imagery: recognizability, formal simplification, emotional expressiveness, narrative capacity, cultural relevance, and cross-media adaptability. Five recurring forms are distinguished: entertainment-derived characters, institutional mascots, character-based intellectual property systems, culturally reinterpreted characters, and product-embedded folk-toy characters. Symbolic meaning is produced through four linked mechanisms: cultural representation, emotional mediation, identity construction, and brand-value communication. Based on these findings, the study proposes a culture-character-product-brand framework and a three-level feature hierarchy for heritage-oriented cartoon redesign. The study concludes that culturally grounded cartoon imagery can enhance contemporary relevance only when visual innovation is coordinated with cultural authenticity, material logic, product experience, and systematic brand communication.

Keywords: Cartoon Imagery, Cultural Symbolism, Cultural-Creative Product, Brand Communication, Houjiaguan, Intangible Cultural Heritage, Design Translation, Social Sustainability

THE INFLUENCE MECHANISM OF GAN EMBROIDERY CULTURAL SYMBOLS ON CONSUMER PERCEPTION OF REDESIGNED POST-CONSUMER DENIM ACCESSORIES: A CONCEPTUAL MODEL FOR SUSTAINABLE CONSUMPTION

2026-08-03T22:08:12+07:00

Fast fashion has accelerated clothing replacement and caused many denim garments with remaining use value to be discarded prematurely. Post-consumer denim retains redesign potential because of its durability, structural strength, distinctive indigo fading, and emotional associations. However, consumer acceptance is often constrained by hygiene stigma toward second-hand textiles, perceptions of low value, and concerns about social image. This conceptual and research-design paper examines how Gan embroidery cultural symbols may influence consumer perceptions and purchase intention toward redesigned post-consumer denim accessories. Drawing on circular fashion, second-hand consumption stigma, the theory of planned behavior, and cultural identity theory, the study proposes a model in which Gan embroidery integration enhances perceived value and cultural identity, reduces hygiene stigma, improves consumer attitude, and strengthens purchase intention. The design process distinguishes surface decorative application from structural integration and evaluates both through cultural recognizability, integration with product structure, material compatibility, craftsmanship quality, functional contribution, and visual coherence. Visual cues of newness, including professional finishing, transparent cleaning information, controlled material treatment, and a contemporary silhouette, are proposed to moderate the relationship between cultural identity and hygiene stigma. For future empirical validation, the study outlines a standardized 3×2 experiment varying cultural-symbol integration and visual newness while holding denim quality, product form, and presentation constant. The framework supports the high-value redesign of post-consumer denim and the contemporary revitalization of Gan embroidery.

Keywords: Circular Fashion, Sustainable Consumption, Post-Consumer Denim, Gan Embroidery, Consumer Perception, Hygiene Stigma, Visual Cues of Newness

APPLYING JIN DYNASTY AESTHETICS IN DIGITAL DESIGN FOR TONGXIANG BLUE CALICO: A MIXED-METHODS STUDY IN ZHEJIANG PROVINCE, CHINA

2026-08-03T22:12:24+07:00

This study investigates how Jin Dynasty aesthetics can be translated into digital design for Tongxiang blue calico in Zhejiang Province, China. The research addresses three gaps in the current literature: the lack of a systematic framework for translating Jin aesthetic principles into digital design language, the limited development of empirically evaluated design prototypes, and the insufficient integration of heritage aesthetics with contemporary user demand. A mixed-methods design was employed. Qualitative data were collected through literature review, field investigation in Tongxiang, and in-depth interviews with experts, blue calico inheritors, and design-related participants in order to identify the historical, artistic, and cultural characteristics of Tongxiang blue calico and to extract key aesthetic dimensions of Jin Dynasty aesthetics, particularly nature, simplicity, and harmony. Quantitative data were then collected from potential users to examine aesthetic preference, cultural perception, and design expectations. Based on these findings, digital design prototypes were developed and subsequently evaluated by users and experts in terms of aesthetic coherence, cultural appropriateness, and user response. The study proposes a design-oriented framework for integrating traditional Chinese aesthetics with contemporary digital practice and demonstrates how heritage-based design can be adapted to present-day cultural and market contexts. The findings contribute to design research, digital heritage practice, and the innovation of traditional crafts through culturally grounded design development.

Keywords: Jin Dynasty Aesthetics, Tongxiang Blue Calico, Digital Design, Cultural Heritage Innovation, Mixed-Methods Research, Prototype Evaluation

UNVEILING THE DIGITAL TRANSFORMATION PATH TO SMALL ENTERPRISE SUCCESS: A CROSS-METHODOLOGICAL ROBUSTNESS CHECK BETWEEN PLS-SEM AND CB-SEM FRAMEWORKS

2026-08-03T22:15:57+07:00

This study establishes a rigorous psychometric and structural framework to investigate how entrepreneurial characteristics (CHAR) drive digital content marketing (DCM) and downstream business success and sustainability (BUSU) through the core mechanism of consumer data utilization (CDUS) within small hospitality enterprises. Methodologically, it addresses a prominent research gap by executing a dual-phase empirical investigation (n = 290) using parallel dual-estimation via PLS-SEM and CB-SEM as a cross-methodological robustness check. First, an iterative exploratory factor analysis workflow successfully purified the measurement instruments, refining a preliminary pool of 78 indicators down to stable, parsimonious scales. CDUS resolved cleanly into a distinct four-factor structure, validating the Resource-Based View and Dynamic Capabilities perspective. Second, structural model evaluations revealed exceptional cross-methodological convergence. All direct causal pathways aligned perfectly in direction and significance, with narrow parameter discrepancies (Db = 0.010 to 0.146), confirming model stability and the absence of method bias. DCM manifested the strongest direct impact on BUSU (b_PLS = 0.531; b_CB= 0.677). A critical algorithmic divergence emerged only within the long-range sequential mediation (CHAR®CDUS®DCM®BUSU), which achieved significance under CB-SEM (p < 0.05) but not PLS-SEM (p = 0.085), highlighting CB-SEM’s heightened sensitivity to multi-stage covariance structures. Ultimately, the absolute alignment of total indirect effects (b_PLS= 0.319; b_CB = 0.438, p < 0.001) substantiates that the newly validated scale achieves a gold standard. Academically and managerially, the findings demonstrate that proactive entrepreneurial intent must be systematically operationalized into actionable data assets to engineer strategic digital content that yields sustainable multi-dimensional business success.

Keywords: Psychometric Validation, Digital Content Marketing, Consumer Data Utilization, Model Convergence, Small Enterprises, PLS-SEM, CB-SEM

ANALYSIS OF INNOVATIVE DESIGN PATHS FOR CULTURAL TOURISM PRODUCTS BASED ON THOUSAND-ANGLE LANTERN ELEMENTS

2026-08-03T22:35:36+07:00

Against the backdrop of cultural rejuvenation and global communication, traditional intangible cultural heritage generally faces challenges, including broken inheritance chains, insufficient youth-oriented expression, and weak digital communication capacity. As a national-level intangible cultural heritage, Dongguan Thousand-Horn Lantern embodies the value of Lingnan folk culture, clan symbolism and traditional craftsmanship. Nevertheless, its conventional presentation modes fail to meet the demands of contemporary digital cultural tourism and young people’s aesthetic preferences. Accordingly, this study takes the Thousand-Horn Lantern as the core research object and establishes a research framework of “cultural gene deconstruction—visual symbol translation—digital innovative design—communication and promotion.” Adopting multiple research methods such as literature research, field investigation, questionnaire surveys, and expert interviews, this paper systematically extracts the cultural symbols and visual artistic characteristics of the Thousand-Horn Lantern. Combined with digital art technologies including 3D modeling, VR/AR interaction, motion visual design and IP reconstruction, it realizes the modern and digital translation of traditional cultural elements. The research findings demonstrate that this innovative design model effectively improves the clarity of cultural expression of the Thousand-Horn Lantern, recognition among young consumers, and the communication influence of regional cultural brands, while strengthening the interactive experience and market transformation potential of intangible cultural heritage. This study provides theoretical support and practical references for the digital innovation of traditional folk intangible cultural heritage, the integrated development of culture and tourism, as well as international cultural communication.

Keywords: Thousand-Angle Lantern, Intangible Cultural Heritage, Cultural and Tourism Products, Innovative Design, Cultural-Tourism Integration, Living Inheritance

CULTURAL SYMBIOSIS AND REGENERATION OF SHANGHAI CABLE FACTORY INDUSTRIAL HERITAGE

2026-08-03T22:39:19+07:00

In the context of urban renewal and industrial restructuring, the conservation of Shanghai’s industrial heritage has shifted from the preservation of individual buildings to the coordination of historical memory, spatial structure, public life, and urban cultural identity. From the perspective of cultural symbiosis, this article takes the former Shanghai Cable Factory as the main case and examines its cultural value, conservation status, and regeneration challenges. The study combines literature review, archival research, field investigation, and questionnaire surveys involving 15 experts and 385 members of the public. The AHP results show that cultural value received the highest criterion weight (0.3517), followed by socio-economic function (0.2828), spatial design characteristics (0.1855), and ecological environment (0.1801). The overall mean of the public questionnaire was 3.6295 on a five-point scale. By combining expert weights with public improvement gaps, the study identifies authenticity preservation, safety and accessibility, historical interpretation, cultural display and education, and industrial spatial character as the main regeneration priorities. The results show that the key problem is not a lack of heritage resources, but the limited transformation of industrial remains into accessible and understandable public experiences. The regeneration of the Shanghai Cable Factory should therefore be understood as a cultural-symbiosis-oriented process that reconnects industrial heritage value, public urban functions, local memory, and spatial renewal. This article provides a theoretical and empirical basis for conservation-oriented regeneration research on Shanghai’s industrial heritage.

Keywords: Industrial Heritage, Conservation Status, Cultural Symbiosis, Urban Renewal

PERCEPTIONS OF SUSTAINABLE ELEPHANT TOURISM IMAGE IN THE THAI SOCIAL CONTEXT: TOWARDS A HERITAGE-BASED MANAGEMENT APPROACH

2026-08-03T22:42:23+07:00

Previous studies in elephant tourism have predominantly focused on animal welfare and tourist behavior, thereby reflecting a significant opportunity to elucidate the image formation process through the dimensions of cultural heritage and Thai identity—key factors that differentiate Thailand's tourism on the global stage. This article aims to analyze the cognitive processes underlying the perceived image of sustainable elephant tourism within the Thai social context and to synthesize heritage-based management guidelines. The study integrates knowledge from five theoretical frameworks: perception, destination image, cultural heritage, sustainable tourism, and animal welfare. The analytical results reveal that the perceived image of sustainable elephant tourism in Thailand stems from both the attributes of the tourism activities and a semantic interpretation process that integrates four core elements: (1) tourist perception; (2) the legitimacy of elephant welfare based on the Five Domains Model; (3) the value of living cultural heritage; and (4) Thai identity as a soft power. Consequently, cultural heritage serves as the semantic foundation that accentuates the distinctiveness of Thai elephant tourism, whereas animal welfare is a fundamental prerequisite for international acceptance. These findings culminate in the proposition of a conceptual framework for heritage-based elephant tourism management, which strives to strike a balance between international standards and the preservation of cultural values. This approach contributes to fortifying the overall destination image and acts as a critical mechanism in stimulating tourists' revisit intention, destination loyalty, and enhanced willingness to pay for sustainable Thai elephant tourism.

Keywords: Image Perception, Living Cultural Heritage, Sustainability, Elephant Welfare, Willingness to Pay

GREEN LOGISTICS FOR COOPERATIVE NETWORK EXCHANGE OF AGRICULTURAL PRODUCTS: A COMPARATIVE ANALYSIS OF RAIL AND ROAD IN THAILAND'S NORTH-SOUTH SUPPLY CHAIN

2026-08-15T14:40:23+07:00

Thailand's inter-cooperative agricultural distribution system relies almost entirely on uncontrolled-temperature road haulage and rarely plans for return-trip (backhaul) loads, driving logistics cost as high as 10-20% of farm-gate price, exposing perishable produce to avoidable spoilage, and generating disproportionate greenhouse-gas emissions relative to volume moved. This study develops and evaluates a rail-based cooperative network for exchanging agricultural products between northern and southern Thailand, combining in-depth interviews with five agricultural cooperatives, transport operators, and State Railway of Thailand officials with a comparative Life Cycle Cost (LCC), Life Cycle Assessment (LCA), and lead-time evaluation of road versus rail (20-ft and 40-ft refrigerated container) transport between Chiang Mai and Surat Thani. Although road haulage has the lowest cost per trip (19,000-24,000 baht), its limited payload (about 3,000 kg) yields a high unit cost of 6.33-8.00 baht/kg and a carbon footprint of 440.82-583.88 tCO2e per tonne. Rail transport reduces unit cost to as low as 1.13-1.19 baht/kg under theoretical maximum payload, or 1.48-1.55 baht/kg once practical stacking constraints are accounted for, and cuts emissions intensity by 4.5 to more than tenfold depending on container size and packing configuration, while temperature-controlled containers virtually eliminate spoilage. Rail lead time, however, is longer and less predictable (about 25 planned hours, with possible delay to 87-98 hours) than road (about 20-22 hours, highly predictable). We conclude that rail-based cooperative networks are economically and environmentally superior for large-volume, long-distance produce exchange under both optimistic and physically conservative loading assumptions, provided that backhaul utilization, stackable packaging, and information-sharing platforms are institutionalized, and translate these findings into public policy recommendations covering rail-freight incentives, cold-chain infrastructure investment, packaging standardization, and inter-agency coordination.

Keywords: Agricultural Cooperatives, Life Cycle Assessment, Life Cycle Costing, Rail Freight Logistics, Cold-Chain Transport, Public Policy

HERITAGE CONTINUITY AND CULTURAL VALUE OF YEXIE BAMBOO WEAVING IN SHANGHAI: A STUDY FROM THE PERSPECTIVE OF INTANGIBLE CULTURAL HERITAGE SUSTAINABILITY

2026-08-15T14:43:39+07:00

This study explores the historical development and cultural significance of Yexie bamboo weaving as an intangible cultural heritage from the perspective of sustainable heritage development. The research aims to analyze its craft characteristics and cultural value within the context of rapid urbanization and changing lifestyles in Shanghai. A qualitative research approach is adopted, including literature review, field observation, and semi-structured interviews with heritage inheritors and cultural administrators. The findings indicate that Yexie bamboo weaving embodies strong regional craft identity, material intelligence, and structural logic, yet its continuity is challenged by industrial substitution, weakened daily-life usage, and limited market integration. The study highlights that although existing preservation strategies focus on documentation and exhibition, they often lack pathways for functional reintegration into contemporary life. Therefore, a shift toward design-oriented transformation is necessary to enhance its cultural vitality and sustainability. This research provides a theoretical foundation for understanding how traditional bamboo weaving can be reinterpreted as a living heritage system within modern urban contexts.

Keywords: Intangible Cultural Heritage, Bamboo Weaving, Sustainable Development, Craft Transformation

RESEARCH ON THE PATHWAYS BY WHICH RURAL ENVIRONMENTS IN ZHEJIANG ACTIVATE MULTIPLE ASSOCIATIONS WITH URBAN POPULATIONS

2026-08-15T14:47:02+07:00

Addressing the common challenges faced by people during urbanization, such as the disruption of natural connections, alienation from community relationships, and loss of local cultural memory, this study uses rural Zhejiang as its spatial context, focusing on three core healing factors: landscape, lifestyle, and culture. Employing literature review, field observation, and other methods, the study systematically deconstructs the synergistic mechanisms of rural healing elements and their activation pathways for the multiple connections between urban populations and nature, community, and local culture. First, the study identifies and extracts key representations of rural healing elements in Zhejiang; second, it reveals the synergistic driving logic of material carriers, sensory experiences, and value meaning; and third, based on empirical evidence, it extracts three differentiated action pathways and scientifically verifies their intervention effectiveness. The research conclusions provide a scientific basis for decision-making in rural spatial design guided by healing principles, and have significant academic and practical value for promoting environmental health and wellness research within the context of rural revitalization.

Keywords: Rural Zhejiang, Healing Environment, Landscape-Life-Culture Synergy, Multiple Associations, Action Path

AGE-FRIENDLY CROSS-MEDIA PUBLICATION DESIGN FOR GRANDPARENT-GRANDCHILD CARE: A COMPARATIVE STUDY OF ELDERLY MEDIA BEHAVIOR

2026-08-15T14:51:05+07:00

Against the backdrop of China’s deep aging society and the prevalence of grandparent-led intergenerational childcare, grandparents’ demand for scientific parenting knowledge continues to rise. However, existing parenting media suffer from inadequate age-friendly adaptation and limited formats. Current research mostly focuses on age-friendly modification of single media types, lacking systematic cross-media collaborative design frameworks and targeted studies for intergenerational childcare scenarios. This is a conceptual study that takes Universal Design Theory and Cognitive Aging Theory as its analytical framework. This study employs literature research, comparative analysis and theoretical deduction methods. It sorts out the physiological and cognitive traits as well as media usage behaviors of the elderly under China’s socio-cultural context, summarizes media use constraints from perception, cognition and emotion dimensions, and systematically compares age-adaptive design features of print and digital media from information presentation, interaction logic and scenario adaptation perspectives. The conceptual study reveal that Chinese seniors live in a hybrid media ecosystem dominated by traditional media and supplemented by digital media. Print media has prominent advantages in low cognitive load, high fault tolerance and emotional identification, while digital media shows potential in multi-sensory information supplementation, scenario-based interaction and real-time content updating. The synergistic complementarity of the two forms the core logic of age-friendly cross-media design. This study extracts five key influencing factors and proposes a conceptual framework for age-friendly cross-media publication design, which provides theoretical basis and practical guidance for developing age-friendly cross-media publications tailored to intergenerational childcare scenarios.

Keywords: Age-Friendly Design, Cross-Media Publication, Cognitive Aging, Universal Design, Intergenerational Childcare

CALLIGRAPHIC FORM AS CULTURAL BRAND COMMUNICATION: A CONCEPTUAL FRAMEWORK FOR PREMIUM THAI PACKAGING

2026-08-15T14:54:21+07:00

This paper examines calligraphy as a culturally meaningful form of brand communication in premium Thai packaging. Using a qualitative literature-informed conceptual synthesis, it integrates scholarship on calligraphy, aesthetic theory, cultural symbolism, packaging design, and brand differentiation. The synthesis organizes the literature into five interrelated dimensions: calligraphic form, aesthetic and expressive meaning, cultural-symbolic meaning, packaging integration, and theorized brand communication functions. It also develops literature-derived principles concerning compositional coherence, cultural appropriateness, material congruence, visual hierarchy, and legibility. The paper concludes that calligraphy should be approached as a culturally situated design system capable of connecting artistic heritage, premium brand expression, and contemporary packaging identity.

Keywords: Calligraphy, Packaging Design, Thai Consumers, Aesthetic Theory, Brand Differentiation, Premium Packaging

REVITALIZING HERITAGE: ARTISTIC ANALYSIS AND DESIGN TRANSLATION OF JIANGXI LACQUERWARE IN THE CONTEXT OF CULTURAL TOURISM

2026-08-15T14:57:36+07:00

This article focuses on the traditional lacquerware of Jiangxi Province, China, specifically examining the regional artistic styles of Yichun, Poyang, and Ji'an. Against the backdrop of cultural tourism integration and the rise of the "China-Chic" trend, Jiangxi lacquerware faces structural challenges, including a disconnect between traditional craftsmanship and modern aesthetics, as well as insufficient excavation of cultural value. Adopting a mixed-methods research framework, this study systematically examines the historical evolution, visual grammar, and crafting techniques of Jiangxi lacquerware through literature review, field investigations in core museums, and expert interviews. The primary objective is to analyze the artistic characteristics (shape, color, pattern) and regional distinctiveness of Jiangxi lacquerware, and to further explore methods for translating these traditional elements into modern cultural and creative product designs. The study constructs an analytical framework centered on symbol extraction and design reconstruction. The findings reveal that Jiangxi lacquerware possesses a unique aesthetic system characterized by "Evolve" and "Hidden Flower" techniques, along with rich symbolic patterns like cloud and animal motifs. Through design translation strategies such as deconstruction and functional adaptation, these heritage elements can be revitalized into modern products that balance cultural authenticity with market demand, providing a theoretical foundation for the sustainable development of intangible cultural heritage.

Keywords: Jiangxi Lacquerware, Regional Artistic Style, Cultural and Creative Products, Intangible Cultural Heritage

DESIGNING A MULTI-LEVEL BIOMASS LOGISTICS NETWORK FOR SUSTAINABLE AGRICULTURAL RESIDUE MANAGEMENT: A CASE STUDY OF NORTHERN THAILAND

2026-08-15T15:00:27+07:00

Open-field burning of agricultural residues remains a major environmental challenge in Northern Thailand, contributing to seasonal PM2.5 pollution while leaving valuable biomass resources underutilized. Although previous studies have emphasized biomass conversion technologies and logistics optimization, limited attention has been given to integrated regional logistics frameworks that ensure reliable biomass supply. This study proposes the Multi-Level Biomass Logistics Network (MBLN) Framework, an adaptive regional planning framework for sustainable agricultural residue management, based on field investigations conducted in Chiang Rai, Chiang Mai, and Lamphun provinces, Thailand. A mixed-methods approach was employed, combining literature review, field surveys, stakeholder interviews, and geographic mapping to examine biomass availability, logistics infrastructure, collection capacity, and industrial demand. The proposed framework integrates Physical, Information, Coordination, and Value Creation Networks to support adaptive biomass collection, aggregation, distribution, and stakeholder collaboration under different local conditions. The findings indicate that effective biomass logistics depends not only on transportation efficiency but also on integrated coordination and supply reliability capable of supporting continuous industrial demand despite the seasonal availability of agricultural residues. The proposed MBLN Framework provides a scalable regional planning approach for improving biomass utilization, strengthening circular economy development, and reducing open-field burning. It also provides a foundation for future research on logistics optimization, hub location analysis, vehicle routing, and digital decision-support systems.

Keywords: Agricultural residue management; Biomass logistics; Multi-Level Biomass Logistics Network (MBLN); Circular economy; Supply chain integration; Sustainable biomass supply

STRENGTHENING TOURISM MANAGEMENT THROUGH CREATIVE ECONOMY ECOSYSTEMS: THE ROLE OF INNOVATION CAPACITY IN MAKASSAR

2026-08-17T11:51:27+07:00

This study develops an integrated model for strengthening tourism management through creative economy ecosystems in Makassar, Indonesia, with particular attention to innovation capacity, digital adoption, relational capital, and blue economy governance. The article was redesigned as a narrative synthesis supported by documentary data from official Makassar and South Sulawesi tourism statistics, government datasets, and Scopus-indexed literature. The analysis synthesizes 50+ scholarly and institutional sources using thematic coding and a Pentagonal Asset Framework that maps human, social, natural, physical, and financial capital. Supporting statistics indicate that Makassar recorded 5,524,000 domestic tourist visits and 95,596 international tourist visits in 2024, showing recovery and renewed pressure on destination governance. The findings show that open innovation, spatial-adaptive innovation, and participatory governance innovation function as complementary mechanisms for converting local assets into resilient destination value. Digital platforms expand market reach for micro, small, and medium creative enterprises, but their effects depend on relational capital, managerial capability, infrastructure, and inclusive institutional coordination. The blue economy provides a relevant sustainability frame for waterfront and coastal tourism, yet environmental degradation, fragmented authority, insufficient financing, and uneven digital literacy remain major barriers. The study contributes to tourism management literature by positioning innovation capacity as a dynamic capability that mediates the relationship between destination assets and sustainable competitiveness. Practically, the model offers policy directions for local governments, destination managers, and creative-economy actors seeking to align tourism growth with ecological integrity and community-based economic resilience.

Keywords: Corporate Innovation Capacity, Creative Economy, Tourism Management, Blue Economy, Destination Resilience, Makassar, MSMEs

RELATIONSHIP BETWEEN CORE COMPETENCIES AND JOB PERFORMANCE OF COURT OFFICIALS IN THE OFFICE OF THE COURT OF JUSTICE, REGION VIII

2026-08-28T09:24:38+07:00

Relationship Between Core Competencies and Job Performance of Court Officials in the Office of the Court of Justice, Region VIII. This research aimed to (1) examine the level of job performance of court officials in the Office of the Court of Justice, Region VIII; (2) examine the level of core competencies; (3) compare the job performance of court officials classified by personal factors; and (4) investigate the relationship between core competencies and job performance. This study employed a quantitative research design. The population consisted of 836 court officials, and the sample comprised 271 respondents selected through stratified random sampling using Yamane's formula (1973). The research instrument was a five-point rating scale questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, Independent Samples t-test, One-way Analysis of Variance (ANOVA), and Pearson's Product Moment Correlation Coefficient. The findings revealed that the overall level of job performance was at the highest level (Mean = 4.71, S.D. = 0.39), while the overall level of core competencies was also at the highest level (Mean = 4.56, S.D. = 0.42). Court officials with different gender, age, educational level, and work experience demonstrated significant differences in job performance at the .05 level, whereas no significant difference was found regarding position. Furthermore, core competencies were positively correlated with job performance at a high level (r = .887) with statistical significance at the .01 level.

Keywords: Core Competencies, Job Performance, Court Officials, Office of the Court of Justice, Region VIII

IMPACT OF MOTIVATORS AND HYGIENE FACTORS ON ORGANIZATIONAL COMMITMENT: A CASE STUDY OF ADMINISTRATIVE OFFICERS IN THE LITIGATION OFFICES, OFFICE OF THE ATTORNEY GENERAL

2026-08-28T09:28:01+07:00

This research, entitled "Impact of Motivators and Hygiene Factors on Organizational Commitment: A Case Study of Administrative Officers in the Litigation Offices, Office of the Attorney General" aimed to: 1) investigate the levels of work motivation and organizational commitment among administrative officers; 2) examine the differences in organizational commitment classified by personal factors; and 3) determine the work motivation factors affecting organizational commitment. This study employed a quantitative research approach. The sample consisted of 292 administrative officers from the Litigation Offices, Office of the Attorney General. The research instrument used for data collection was a 5-point Likert scale questionnaire. Data were analyzed using descriptive statistics, including frequency distribution, percentage, mean, and standard deviation, as well as inferential statistics, comprising the t-test, One-way ANOVA, and Multiple Regression Analysis. The findings revealed that 1) The overall levels of work motivation and organizational commitment among the personnel were at the highest level. 2) Administrative officers with different personal factors namely gender, age, educational level, years of service, position, and average monthly income-showed no significant differences in their organizational commitment. 3) Work motivation factors, specifically hygiene factors and motivators, significantly influenced organizational commitment at a statistical significance level of .01. Together, these factors could explain 88.7 percent of the variance in organizational commitment. Hygiene factors exhibited the greatest impact, followed by motivators. The findings of this study indicate that to sustainably enhance organizational commitment among public sector personnel, organizations must maintain a balanced management approach. Specifically, this involves ensuring adequate welfare benefits and a favorable working environment to establish a stable foundation that prevents dissatisfaction (hygiene factors), while simultaneously designing job characteristics that highlight intrinsic value and accountability to stimulate internal drive (motivators). Ultimately, these research findings can be applied as policy recommendations for human resource management to further elevate the organization's capacity and operational efficiency.

Keywords: Work Motivation, Organizational Commitment, Administrative Officers

THE INFLUENCE OF MOTIVATIONAL FACTORS ON THE JOB PERFORMANCE OF CIVIL SERVANTS IN THE OFFICE OF THE PRIVATE EDUCATION COMMISSION (CENTRAL OFFICE)

2026-08-28T09:30:51+07:00

The objectives of this research were to: (1) examine the level of work motivation among civil servants in the Office of the Private Education Commission (Central Office); (2) investigate the level of job performance; (3) compare job performance according to personal factors; and (4) examine the motivational factors affecting job performance. This quantitative research employed a questionnaire as the research instrument. The sample consisted of 141 civil servants. The sample size was determined using Yamane's (1973) formula based on a total population of 217 civil servants. Subsequently, the number of civil servants in each of the seven organizational divisions was calculated as a percentage of the total population, and these proportions were used to proportionately allocate the sample to each division (Proportionate Allocation) to ensure that the sample reflected the population structure. Respondents within each division were then selected using convenience sampling. The questionnaire demonstrated high reliability with a Cronbach's Alpha coefficient of 0.976) Data were analyzed using descriptive statistics, Independent Samples t-test, One-way Analysis of Variance (One-way ANOVA), and Multiple Regression Analysis. The results revealed that the overall levels of work motivation and job performance were at the highest level. Personal factors including gender, age, and years of service significantly affected job performance, whereas educational level, position, and monthly income showed no significant differences. Moreover, motivational factors significantly influenced job performance and jointly explained 57.8 percent of the variance (R² = 0.578) at the .05 level of statistical significance. The findings suggest that enhancing employees' motivation through both motivational and hygiene factors can effectively improve job performance and organizational effectiveness in the public sector.

Keywords: Work Motivation, Job Performance, Civil Servants, Office of the Private Education Commission

A MODERATING ROLE OF SELF-DISCLOSURE ON PERSONAL SELF-EXPANSION AND RELATIONSHIP SATISFACTION AFFECTING COMMITMENT IN UNMARRIED ROMANTIC RELATIONSHIPS

2026-08-28T09:33:14+07:00

Self-expansion has long been studied in the personal relationship context when individuals seek to expand their sense of self through novel experiences with their partners, especially, the initial stage of relationships. However, the association between personal self-expansion for one’s own self-growth and relationship satisfaction remains unclear. Moreover, it has been found that self-disclosure (i.e., revealing about oneself to others) is an important factor in relationship satisfaction. This study aims to examine the association between personal self-expansion, self-disclosure, relationship satisfaction and its link with commitment among 136 Thai heterosexual participants, due to much research being limited on western cultures, aged between 18-64 years old (M = 33.9, SD = 12) who are in unmarried relationships for over 6 months. A linear regression was performed to analyze the association between (a) personal self-expansion and relationship satisfaction and (b) relationship satisfaction and commitment. Indirect effects analyses include mediation analysis (i.e., relationship satisfaction as a mediator) and moderation analysis (i.e., self-disclosure as a moderator). The significant findings showed that personal self-expansion positively predicted relationship satisfaction and relationship satisfaction also positively predicted commitment. Moreover, relationship satisfaction significantly mediated the relationship between personal self-expansion and commitment. However, the significant indirect effect of self-disclosure as a moderator was not found in this study.

Keywords: Personal Self-Expansion, Self-Disclosure, Relationship Satisfaction, Commitment

FACTORS AFFECTING THE EFFICIENCY OF THE DIGITAL OFFICIAL DOCUMENT DELIVERY SYSTEM: A CASE STUDY OF CENTRAL OFFICE PERSONNEL, DEPARTMENT OF RURAL ROADS

2026-08-28T09:35:40+07:00

This research aimed to study personal demographic factors, factor posing obstacles to the efficiency of official document receiving and sending, and the current efficiency of official document dispatch through digital systems among officers working at the central headquarters of the Department of Rural Roads. The findings revealed that: A comparison of personal demographic factors with work efficiency showed that different ages resulted in statistically significant differences in the efficiency of official document receiving and sending via digital systems at the .05 level (F = 2.870, p = .039). Specifically, the group under 30 years old demonstrated higher efficiency than the group aged 50 and above at a statistically significant level. Meanwhile, differences in gender, education level, employment status, and length of service in digital correspondence work did not cause statistically significant differences in the current efficiency of official document receiving and sending. Regarding factors serving as obstacles to the efficiency of official document dispatch through digital systems, the three obstacle variables-namely system and technology, personnel, and organization/policy-collectively predicted the current efficiency of official document dispatch through digital systems by only 4.8% (R² = 0.048). When considered by individual dimensions, no obstacle factor significantly affected the current efficiency of official document receiving and sending via digital systems at the .05 level.

Keywords: Personal Factors, Obstacles Factors to the Efficiency of Official Document Receiving and Sending, Efficiency of Official Document Receiving and Sending via Digital Systems

MINDFUL CONSUMPTION THROUGH A THAI LENS: A QUALITATIVE STUDY OF VALUES, CULTURE, AND BEHAVIOR

2026-08-28T09:37:56+07:00

This study examines mindful consumption (MC) among Thai consumers through nine semi-structured interviews using open-ended questions. Thematic analysis surfaces recurring patterns of moral reasoning, social pressure, and marketing responsiveness, which align with psychological, social, and marketing dimensions of MC and are interpreted through Value-Belief-Norm and Theory of Planned Behavior frameworks. Findings show psychological factors rooted in Buddhist ethics and self-regulation, social factors where demographics and digital media shape consumption intentions, and marketing factors where consumer awareness informs eco-labeling and culturally resonant strategies. Three culturally embedded dimensions—sufficiency (Phor-Piang), collective generosity (Nam-Jai), and digital mindfulness—emerge as central. MC in Thailand is thus a culturally negotiated process linking personal values with social and ecological sustainability.

Keywords: Mindful Consumption, Thai Society, Buddhist Sufficiency Economy, Value-Belief-Norm Theory, Theory of Planned Behavior, Consumer Segmentation, Digital Mindfulness, Sustainability Marketing, Qualitative Research, Psychological and Social Factors

WORK ATTITUDES THAT AFFECT THE WORK PERFORMANCE OF JUDICIAL PERSONNEL: A CASE STUDY OF JUDICIAL PERSONNEL IN SURAT THANI PROVINCE

2026-08-28T09:40:41+07:00

This research aimed to: 1) examine the level of work attitudes of judicial personnel in Surat Thani Province; 2) examine the level of work performance of judicial personnel in Surat Thani Province; 3) compare the work attitudes of judicial personnel in Surat Thani Province, classified by personal factors—namely gender, age, education level, personnel type, and income; and 4) investigate the work attitudes affecting the work performance of judicial personnel in Surat Thani Province. The sample consisted of 164 judicial personnel, selected through stratified random sampling. The research instrument was a questionnaire with an overall reliability coefficient of 0.964. Data were analyzed using frequency, percentage, mean, standard deviation, one-way ANOVA, and multiple regression analysis. The findings revealed that: (1) work attitudes overall were at a high level; (2) work performance overall was at a high level; (3) regarding the comparison of work attitudes classified by personal factors, gender and personnel type did not result in significantly different work attitudes, whereas age resulted in significant differences across all dimensions—job satisfaction, organizational commitment, satisfaction with technology use, and overall attitudes—with the 41-50 age group showing the highest attitudes; education level resulted in significant differences in three dimensions—organizational commitment, satisfaction with technology use, and overall attitudes—but not in job satisfaction, with the bachelor’s degree group scoring higher than the below-bachelor’s degree group in organizational commitment; and income resulted in statistically significant differences across all dimensions, with the group earning less than 15,000 baht showing the lowest attitudes in every dimension; and (4) the three dimensions of work attitude jointly predicted work performance at 84.2 percent (R² = .842), with satisfaction with technology use having the strongest influence, followed by job satisfaction and organizational commitment, respectively.

Keywords: Work Attitudes, Work Performance, Judicial Personnel

THE DEVELOPMENT OF PRINT MEDIA AND EFFICIENCY EVALUATION OF A SOUTHERN THAI NUTITIONAL GUIDEBOOK FOR THE PREVENTION OF CHRONIC KIDNEY DISEASE

2026-08-28T09:42:54+07:00

Chronic kidney disease (CKD) is a significant public health issue, particularly in the southern region of Thailand, where the consumption of strongly flavored food is a prevalent dietary behavior. This developmental research aimed to: 1) synthesize knowledge regarding Southern Thai nutrition and media design; 2) develop a dietary guidebook for CKD prevention tailored for the population in the southern region; and 3) evaluate its efficiency and user satisfaction. The researchers integrated relevant data to create a prototype guidebook entitled “Eat Well, Healthy Kidneys: Southern Edition.” This guidebook presents knowledge about kidney disease, nutrients affecting the kidneys, dietary guidelines, and the nutritional values of local dishes, utilizing illustrations to enhance comprehension. The research findings revealed that the efficiency evaluation conducted by experts in content and media design indicated a good level of appropriateness (mean scores of 4.30 and 4.24, respectively). Meanwhile, the target group's satisfaction with the guidebook was at a very good level (mean score of 4.83). The findings conclude that the guidebook “Eat Well, Healthy Kidneys: Southern Edition” meets the standard criteria for both academic and artistic efficiency and has been well-accepted by actual users. Therefore, it is highly suitable to be utilized as a medium to promote nutritional literacy, raise awareness for behavioral modification, and tangibly reduce the risk of chronic kidney disease among the population in the southern region.

Keywords: Chronic Kidney Disease, Southern Thai Food, Nutrition, Guidebook, Health Media Design

FACTORS CONTRIBUTING TO UNEMPLOYMENT AMONG GRADUATES OF KASETSART UNIVERSITY, BANGKHEN CAMPUS

2026-08-28T09:45:04+07:00

The research on factors of unemployment among graduates of Kasetsart University, Bangkhen Campus aimed to (1) study the level of factors of unemployment among graduates of Kasetsart University, Bangkhen Campus, and (2) compare the factors of unemployment among graduates of Kasetsart University, Bangkhen Campus, classified by personal factors including (1) gender, (2) age, (3) income, (4) field of study, (5) place of residence, and (6) employment status. In this study, the researcher used a sample group of 307 graduates from Kasetsart University, Bangkhen Campus. The instrument used was a questionnaire. The statistical methods used for analysis included percentage, mean, standard deviation, and One-Way ANOVA analysis with significant values and Multiple Regression Analysis. Statistically significant at the 0.05 level.The research findings revealed that graduates of Kasetsart University, Bangkhen Campus, with different income levels and places of residence, exhibited statistically significant differences in unemployment factors at the 0.05 level, consistent with the hypothesis. However, graduates of Kasetsart University, Bangkhen Campus, with different genders, ages, fields of study, and employment statuses did not show significant differences in unemployment factors, which contradicted the hypothesis.

Keywords: Unemployment, Factors Contributing to Graduate Unemployment, Technological Factors

FACTORS INFLUENCING THE OPERATIONAL EFFICIENCY OF CUSTOMS OFFICERS IN INSPECTING AND SUPPRESSING ILLEGAL GOODS SMUGGLING IN PASSENGER SERVICE SECTION AT DON MUEANG INTERNATIONAL AIRPORT

2026-08-28T09:47:16+07:00

This research aims to: 1) study the level of operational efficiency in inspecting and suppressing illegal goods smuggling by customs officers at Don Mueang International Airport, 2) examine the levels of factors influencing this efficiency, and 3) analyze specific factors that impact operational performance. The study employed a quantitative research methodology, utilizing a questionnaire to collect data from a population of 48 customs officers in the Passenger Service Section. The research instrument demonstrated a high reliability with a Cronbach’s Alpha of 0.945. Data were analyzed using frequency, percentage, mean, standard deviation, and Multiple Regression Analysis. The research findings revealed: The respondents' perceptions toward all four influencing factors—Personnel, Management, Technology, and Work Environment—were at a "High" level, with the Personnel factor receiving the highest mean score (X ̅ = 4.35). Regarding operational efficiency, the results showed "Highest" levels in Quality of Performance (X ̅ = 4.63) and Speed (X ̅ = 4.524). Hypothesis testing through Multiple Regression Analysis indicated that Personnel factors and Technological factors are the primary predictors significantly influencing efficiency at a statistical significance level of .05. Collectively, the studied factors could predict operational efficiency by 83.0% (R^2= 0.830). These findings provide a valuable framework for administrators to improve management practices and enhance the capabilities of customs officers in passenger services.

Keywords: Operational Efficiency, Illegal Goods Smuggling, Customs Officers, Don Mueang International Airport, Personnel Factors, Technological Factors

WORK MOTIVATION FACTORS AFFECTING SERVICE PERFORMANCE OF CIVIL SERVANTS AT THE SUVARNABHUMI AIRPORT PASSENGER CONTROL CUSTOMS OFFICE, SAMUT PRAKAN PROVINCE

2026-08-28T09:50:43+07:00

The objectives of this research were to: (1) examine the level of opinions regarding the service performance of civil servants at the Suvarnabhumi Airport Passenger Control Customs Office; (2) examine the level of opinions regarding work motivation factors and hygiene factors among civil servants at the Suvarnabhumi Airport Passenger Control Customs Office; and (3) investigate the influence of work motivation factors and hygiene factors on the service performance of civil servants at the Suvarnabhumi Airport Passenger Control Customs Office. The sample consisted of 132 civil servants from the Suvarnabhumi Airport Passenger Control Customs Office. The research instrument was a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, simple linear regression analysis, and multiple linear regression analysis. The results revealed that: (1) the overall level of opinions regarding service performance was at a high level; (2) the overall levels of opinions regarding work motivation factors and hygiene factors were also at a high level; and (3) both work motivation factors and hygiene factors had a positive influence on service performance at the .01 level of statistical significance. Furthermore, when both factors were simultaneously entered into the multiple regression model, work motivation factors exerted a greater influence on service performance than hygiene factors.

Keywords: Work Motivation Factors, Hygiene Factors, Service Performance