THE ROLE OF FOODSCAPE AND FOOD WELL-BEING IN WELLNESS TOURISM: EVIDENCE FROM SEM AND FSQCA

Abstract

Drawing on the servicescape concept and authentic happiness theory, the objectives of this study are three-fold: firstly, to construct a measurement scale for the wellness tourism foodscape; secondly, to investigate the mechanism through which wellness tourism foodscape impact revisit intention and explore the mediation roles of food well-being; and thirdly, obtain sufficient configurations to predict tourists' revisit intention for wellness tourism destination. Data were collected at Chinese Guangdong-Hong Kong-Macao Greater Bay Area. To address the lack of a refined measurement scale for evaluating wellness tourists' foodscape and their food well-being, two exploratory factor analysis were initially conducted. The findings are expected to reveal a three-dimensional scale for wellness tourism foodscape and a four-dimensional scale for wellness tourists' food well-being. Afterwards, this study used PLS-SEM to confirm positive relationships between foodscape, food well-being, and revisit intention. Additionally, the fsQCA results illustrated multiple configurations leading to low and high intention to revisit wellness tourism destination.