COMPETITIVE ADVANTAGE OF SPORTSWEAR AND ACCESSORY BUSINESS IN THAILAND

Abstract

The study of the competitive advantage of the sports equipment business in Thailand reveals that creating a competitive advantage is crucial for market expansion and business success. Entrepreneurs who can manage and leverage their competitive advantages will be able to produce high-quality products, a key factor in attracting and retaining customers effectively. Additionally, possessing market power and building a positive image among customers are important for enhancing business competitiveness. In a highly competitive market, having good strategies for resource management, utilizing new technologies, and responding quickly to market demands will help the sports equipment business gain a competitive edge and achieve sustainable growth both domestically and internationally.