THE STUDY OF BAN NA TONG COMMUNITY TOURISM MANAGEMENT, PHRAE PROVINCE TO DEVELOP INTO A CREATIVE COMMUNITY ATTRACTION

Abstract

The values generated for the community and the area encompass various dimensions: social and cultural aspects, environmental aspects, economic aspects, and community knowledge. There is a process of exchanging knowledge and experiences with external groups or communities that engage in educational tourism within the community. This also includes assistance and support in various aspects to promote development in an appropriate manner. The success of community operations, stemming from its potential and the continuity of processes, will lead the community to become a creative community, born out of genuine participation.
This approach embodies integrated ecotourism, which includes conservation of nature, culture, and the environment, and is responsible towards society, ultimately leading to sustainable tourism. The development guidelines involve the exploration and research of various information, resulting in the community developing self-awareness, self-reliance, critical thinking, teamwork, a commitment to learning and development, and participation in monitoring and evaluating the overall system. This fosters mutual understanding, and the creation of project plans aligned with their mission, which also supports the overall tourism development at all levels.