MAONAN FOLK MUSIC INNOVATIVE DEVELOPMENT STRATEGY IN WE-MEDIA ERA

Rongyu  Long; Nataporn  Rattachaiwong; Liu  Lingling

ผู้แต่ง

Rongyu Long Performing Arts of Doctor of Philosophy program, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand
Nataporn Rattachaiwong Faculty of Fine and Applied Arts,Suan Sunandha Rajabhat University, Thailand.
Liu Lingling Music college of Guangxi Arts University, China.

คำสำคัญ:

We-Media,, Maonan Folk Music,, Innovative,, Development,, Strategy

บทคัดย่อ

The ancient Maonan folk music has withstood the severe test of time, emerging with vibrant colors from its solid foundation. The melodies widely sung in Maonan communities embody independence and a profound ethnic cultural spirit. However, today, Maonan folk music faces challenges related to inheritance and development due to various factors, including social changes. To revive and propel Maonan folk music forward, we-media, as a new channel of dissemination, should be utilized to reshape and rejuvenate the content of Maonan folk music in terms of diversity, concentration, and popularity. By leveraging we-media as a platform, Maonan folk music can capture the attention and preference of the public, paving the way to explore new opportunities for development in technology-based communication channels.