Social Commerce for Community Enterprises
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Abstract
The community enterprises in the digital age create value from using social commerce. Since buyers have accessed social commerce easily and communicated with each other to exchange information the important news about commodity trading and services in community enterprises in Thailand by using a chatbot, marketing content, automated promotion strategies and coordinating with suppliers of inputs. The encourage community enterprises to build good relationships with target groups by communicating data, information, and knowledge, creating a level of communication in social commerce for conducting trend analysis. The improving good communication from brand image, product quality from creativity design a level of communication in social commerce that is suitable for buyers who like to chat with sellers (Conversational commerce). To inquire about products and services for building confidence before decision making. A community enterprise aims to transform the community enterprise operation model into an online co-working space. This has a positive effect on the management of community enterprises in the digital age demands convenience and speed to receive orders via social commerce, including internal and outside delivery service areas of community enterprises. The social commerce buyers have the options to receive information from community enterprises. Moreover, the other businesses that buyers follow effectively optimizes the integrated marketing communication model through social commerce.
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References
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