Bamboo Garland: A Case Study of the Identity Patterns in Chaiyaphum Handwoven Fabrics

Abstract

This research aimed to design and develop bamboo garlands by incorporating Chaiyaphum's signature woven fabric patterns and to study consumer satisfaction with the designs. This research employs a mixed-methods approach, combining qualitative data collection from local knowledge documents and interviews with experts in textiles and bamboo handicrafts, with quantitative research using satisfaction questionnaires administered to a sample of 100 consumers. The results revealed that the most appropriate woven fabric pattern for bamboo garlands is the Khonari pattern, which represents attachment, respect, and auspiciousness, consistent with the symbolic value of the garlands. Respondents' satisfaction with the bamboo garlands revealed the highest level of overall consumer satisfaction (mean = 4.53±0.66). Integrating local woven fabric patterns into contemporary product designs can create sustainable cultural and economic value. Bamboo garlands with Chaiyaphum woven fabric patterns can serve as handicraft souvenirs and creative decorations. They also serve as a valuable development strategy for local products, aligning with the concept of the creative economy and preserving Thai wisdom in a contemporary way.