FACTORS AFFECTING THE ACHIEVEMENT OF DIGITAL LOCAL GOVERNANCE DEVELOPMENT: A CASE STUDY OF PAK KRED CITY MUNICIPALITY, NONTHABURI PROVINCE

Abstract

This research was conducted to analyze the factors influencing the achievement of digital local governance development of Pak Kred city municipality in Nonthaburi province, where was selected as a case study. The research used a quantitative approach. The population for the study consisted of 15,942 peoples accessing the municipality s’ e-service system. A sample size comprised 400 people determined based on Taro Yamane's formula and selected by multi-stage sampling. A structured questionnaire was used as the research data collection tool, and collected data were analyzed using statistical software for stepwise multiple regression with a 95% confidence level. The findings revealed that the factors influencing the achievement of digital local governance development of Pak Kred city municipality has a coefficient of determination or R² of 0.861. It means the five predictive variables in the regression model can predict 86.1% of the studied factors. Each influences the prediction of the following dependent variables: 1) Internal Organization Management (X3) (β = 0.283), 2) Partnerships & Participation (X5) (β = 0.237), 3) Innovation Driving Mechanisms (X2) (β = 0.204), 4) Digital Transformation Policy (X1) (β = 0.172), and 5) Environment & Community Context (X4) (β = 0.092).

Keywords: Digital Local Governance, Local Innovation, Pak Kred City Municipality