FROM TRADITION TO INNOVATION: DESIGN STRATEGIES FOR CONTEMPORARY HANGZHOU SILK ART

Abstract

Hangzhou is renowned as the "Home of Silk". Its silk culture runs through the thousand-year-old history of Chinese civilization. It is not only an important node on the ancient Silk Road but also a bond for the exchange of Chinese culture with the outside world. This study employs a four-dimensional analysis framework of policy, technology, design paradigm and market to systematically deconstruct the historical evolution laws of modern and contemporary Hangzhou silk patterns and reveal the cultural development context of each period. By analyzing and developing innovative design strategies that integrate cultural regeneration, market stratification, user co-creation, and technology empowerment, traditional silk art is combined with contemporary fashion and the textile market to ensure its commercial feasibility. The research adopted data collection methods such as literature review, field investigation, and in-depth interviews, combined with qualitative and quantitative analysis, to clarify the evolution laws and cultural inheritance and development context of modern and contemporary Hangzhou silk patterns within a four-dimensional framework. It also proposed innovative design strategies with practical significance, providing theoretical and practical references for the inheritance and innovation of Hangzhou silk art.

Keywords: Hangzhou silk patterns, Cultural inheritance, Innovative design