AN ANALYSIS OF THE DESIGN LANGUAGE OF CHINESE JADE JEWELRY IN THE CONTEXT OF CONTEMPORARY DESIGN

Abstract

To address the research gap regarding the systematic study of Chinese jade jewelry design language within contemporary design contexts, this study aims to construct a comprehensive design language system for Chinese jade jewelry, analyze the application status and existing problems of its core elements, and explore feasible integration paths for traditional culture and modern design.Adopting a mixed-methods approach, this study combines qualitative methods such as literature reviews and case analyses of representative works from mainstream brands with quantitative methods, specifically a questionnaire survey involving 362 valid respondents covering diverse age, gender, and income groups.Correlation and regression analysis of the survey data verifies the predictive effect of core design elements on consumer purchase intention, and further explores the influence of each element on consumer perceived value and brand loyalty.Key findings reveal that the design language of contemporary Chinese jade jewelry comprises four interrelated core elements: form, color, symbol, and material. These elements exhibit diversified application trends: geometric and abstract forms are favored by young consumers; traditional cultural symbols maintain high acceptance; and the mix of traditional and modern materials is increasingly popular.Among them, traditional cultural symbols and natural jade colors have the most significant positive correlation with consumer perceived value and purchase intention, which is an important reference for brand market positioning and product development. The theoretical contribution of this study lies in establishing a systematic framework for the design language of Chinese jade jewelry. On a practical level, the research proposes specific optimization strategies, namely the in-depth translation of traditional symbols, form innovation based on modern aesthetics, rational color matching, and the expanded application of new materials and technologies.

Keywords: Contemporary Design, Chinese Jade Jewelry, Design Language, Fusion of Tradition and Modernity