ARTISTIC FEATURES AND CONTEMPORARY RECONSTRUCTION OF DUNHUANG TANG DYNASTY VINE MOTIFS: FROM THE PERSPECTIVES OF CULTURAL IDENTITY AND USER EXPERIENCE

Abstract

The Tang Dynasty scroll-pattern from Dunhuang, an artistic treasure of cultural exchange along the Silk Road, is characterized by its S-shaped vine framework and the integration of diverse motifs, embodying both religious significance and the aesthetic ideals of the High Tang period. In response to the current industry challenges of superficial replication and homogenization in Dunhuang-inspired cultural and creative products, this study takes cultural identity and user experience as dual core principles to explore pathways for their contemporary reinterpretation. Through documentary research and field investigations, the core artistic features of the scroll-pattern are clarified. By employing mixed-methods research, a three-stage reinterpretation framework “deconstruction of cultural symbols -contextual alignment with carriers - adaptation to consumer needs” is developed, leading to the design of 12 cultural and creative products across 5 categories. Core products achieved cultural identity recognition and satisfaction rates both exceeding 85%. Quantitative analysis of 384 consumer surveys reveals that perceived aesthetic value (r=0.72, p<0.01) and cultural authenticity (r=0.68, p<0.01) are strong predictors of purchase intention, providing empirical validation for the framework's commercial viability. This framework balances cultural authenticity with modern expression, demonstrating international applicability and offering a replicable business model for the cultural and creative industries.It provides academic reference and practical models for the living heritage of global cultural ornamentation, contributing to the contemporary dissemination of traditional culture and the high-quality development of the cultural and creative industries.

Keywords: Tang Dynasty Vine Motifs, Artistic Features, Contemporary Reconstruction, Cultural Identity, User Experience