THE DEVELOPMENT OF DIGITAL LITERACY OF COLLEGE STUDENT AFFAIRS PROFESSIONALS

Abstract

As digital transformation penetrates higher education, college Student affairs professionals face multidimensional challenges in role definition, competency requirements, and practice methodologies. Based on role theory, this paper constructs a theoretical framework including core concepts such as digital transformation and digital literacy, analyzes the practical dilemmas of Student affairs professionals in terms of role expectation conflicts, role ability gap, and inadequate role support system, and proposes a four-dimensional development path of role cognition remodeling, role ability improvement, role practice innovation, and enhanced role support. The study points out that colleges and universities need to promote the transformation of Student affairs professionals to new roles such as digital literacy trainers and data analysts through dynamic job standards, a "digital literacy " training system, an intelligent work platform, and policy incentive mechanisms. This path provides theoretical and practical guidance for the professional development of Student affairs professionals teams, and future research can explore customized strategies combined with empirical studies.