INNOVATIVE WORK BEHAVIOR MODEL OF EMPLOYEES IN THE ELECTRONICS INDUSTRY IN THE INDUSTRIAL ESTATE AUTHORITY OF THAILAND NORTHERN REGION (A CONCEPTUAL FRAMEWORK)

Abstract

The electronics industry is one of the key sectors contributing significantly to national economic development, particularly in the knowledge-based economy where organizations must continuously adapt to rapid technological changes and intense global competition. Innovative work behavior (IWB) of employees has therefore become a critical factor that enables organizations to generate new ideas, improve work processes, and enhance their competitive capabilities. This study aims to develop a conceptual framework of innovative work behavior among employees in the electronics industry within the Industrial Estate Authority of Thailand (IEAT), Northern Region. The study synthesizes relevant theories, concepts, and prior research to identify key factors influencing innovative work behavior. The main variables examined include transformational leadership, work motivation, and organizational commitment, which are considered essential factors in promoting innovative behavior among employees. The findings from the conceptual synthesis contribute to the development of a theoretical framework that explains the relationships among these variables. This framework can serve as a foundation for future empirical research and provide practical implications for human resource management strategies aimed at fostering innovative work behavior in the electronics industry.