THE POST-PANDEMIC GLOBAL TOURISM LANDSCAPE: CONTINUITY, TRANSFORMATION, AND FUTURE PATHWAYS

Abstract

This study offers a comprehensive and systematic analysis of the global tourism landscape in the aftermath of the COVID-19 pandemic, providing strategic insights for all key stakeholders. Utilizing a multi-dimensional framework encompassing demand, supply, institutions, technology, and sustainability, the research categorizes the post-pandemic environment into three distinct facets: elements that remain unchanged (e.g., fundamental travel motivations, dominance of major tourism hubs), aspects that have undergone significant transformation (e.g., accelerated digital adoption, heightened hygiene standards, shifts towards domestic/regional tourism, rise of wellness travel), and entirely new phenomena (e.g., digital nomadism, regenerative tourism, metaverse tourism). The analysis reveals a complex interplay of path dependence and structural inertia alongside dynamic shifts driven by perceived risks, rapid technological advancements, and evolving traveler values. By examining critical megatrends such as climate change, demographic shifts, and geopolitical fragmentation, the study forecasts global tourism trajectories into the second quarter of the 21st century (2025-2050). Strategic recommendations are proposed for international organizations, governments, and industry players to foster a resilient, equitable, and sustainable tourism ecosystem.

Keywords: Post-Pandemic Tourism, Tourism Transformation, Future Travel Trends, Tourism Resilience, Sustainable Tourism