GUIDELINES FOR DEVELOPING INNOVATION MANAGEMENT OF SCHOOL ADMINISTRATORS IN THE DVARAVATI SCHOOL GROUP UNDER THE BANGKOK PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

This research aims to: 1) study the level of innovation management of school administrators in the Dvaravati school group under the Bangkok Primary Educational Service Area Office, and 2) propose guidelines for the development of innovation management of school administrators in the Dvaravati school group under the Bangkok Primary Educational Service Area Office. The sample group consisted of 205 school administrators and teachers from the Dvaravati School Group under the Bangkok Primary Educational Service Area Office. The research instruments included a questionnaire and a semi-structured interview questionnaire. Quantitative data were analyzed using percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis based on in-depth interviews with experts in educational administration, school administration, and innovation management. The research findings revealed that: 1) the level of innovation management of school administrators in the Dvaravati school group under the Bangkok Primary Educational Service Area Office was high in all aspects, and 2) the guidelines for the development of innovation management of school administrators in the Dvaravati school group under the Bangkok Primary Educational Service Area Office included five key approaches: (1) Analysis of the institutional context by considering policies, students, personnel, the community, and available resources in order to identify innovation initiatives that are aligned with the school’s actual context; (2) Design of administrative innovation by clearly defining goals, objectives, activities, and implementation plans, together with appropriate allocation of resources and roles and responsibilities; (3) Implementation of innovation through systematic execution of the planned activities, creating a supportive environment for change, and providing continuous monitoring and support; (4) Evaluation of innovation effectiveness by using empirical data to reflect outcomes, strengths, and areas for improvement, leading to continuous development; and (5) Dissemination of innovation through educational networks to promote knowledge sharing, collaboration, and the scaling up of innovation toward sustainability at both the network and overall educational system levels.