GUIDELINES FOR DEVELOPING STRATEGIC PLANNING FOR ACADEMIC ADMINISTRATION IN SCHOOLS OF KHAI PHRA CHAO TAK GROUP UNDER RAYONG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Abstract

The objectives of this research were to: 1) study the level of academic administration in schools of the Khai Phra Chao Tak Group under the Rayong Primary Educational Service Area Office 1, and 2) propose guidelines for developing strategic planning for academic administration in schools of Khai Phra chao Tak group under Rayong primary educational service area office 1.The sample group consisted of 136 school administrators and teachers from schools in the Khai Phra Chao Tak Group under the Rayong Primary Educational Service Area Office 1. The research instruments included a questionnaire and a semi-structured interview form. The statistics used for quantitative data analysis were percentage, mean, and standard deviation. Qualitative data were analyzed using content analysis based on in-depth interviews with 5 experts in educational administration, school administration, and academic administration. The research findings revealed that: 1) the overall level of strategic planning for academic administration in schools of the Khai Phra Chao Tak Group under the Rayong Primary Educational Service Area Office 1 was at a high level in all aspects; and 2) the guidelines for strategic planning for academic administration in schools of the Khai Phra Chao Tak Group under the Rayong Primary Educational Service Area Office 1 consisted of six key approaches:(1) environmental analysis through the study of both internal and external school environments; (2) academic administration strategies by systematically defining approaches to academic management; (3) school vision through clearly defining the future direction of academic development; (4) school mission through clearly specifying academic roles and responsibilities; (5) strategic goal setting by setting clear academic goals and indicators; and (6) effective teaching and learning management by developing instructional processes that are appropriate to learners.