GUIDELINES FOR PERSONNEL ADMINISTRATION IN THE DIGITAL AGE OF SCHOOLS IN BANGLAMUNG 1 GROUP UNDER CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Abstract

The objectives of this research were to: 1) study personnel administration in the digital age of school in Banglamung 1 Group under Chonburi Primary Educational Service Area Office 3, and 2) propose guidelines for personnel administration in the digital age of school in Banglamung 1 Group under Chonburi Primary Educational Service Area Office 3. The sample group consisted of 148 administrators and teachers from school in Banglamung 1 Group. The research instruments included questionnaires and semi-structured interview guides. The quantitative data were analyzed using percentages, means, and standard deviations, while qualitative data were analyzed using content analysis through in-depth interviews with experts in educational management and school administration. The research findings revealed that: 1) the level of personnel administration in the digital age of school in Banglamung 1 Group under Chonburi Primary Educational Service Area Office 3 was high in all aspects, and 2) the guidelines for developing personnel administration in the digital age of school in Banglamung 1 Group under Chonburi Primary Educational Service Area Office 3, comprise six key approaches. These include: (1) Recruitment and Appointment, which emphasize the use of digital systems and information databases to conduct personnel recruitment and selection in a systematic, transparent manner that aligns with the actual needs of educational institutions; (2) Personnel Training and Development, which focus on enhancing personnel knowledge and competencies through digital learning and continuous online training programs; (3) Performance Evaluation, which aim to utilize digital systems to monitor and assess personnel performance in a fair and verifiable manner; (4) Motivation and Morale Enhancement, which highlight the importance of using information technology for communication, reinforcement, and motivation building in the workplace; (5) Personnel Retention, which focus on developing personnel care systems and creating a supportive working environment that facilitates continuous and sustainable performance; and (6) Workforce Planning, which emphasize the use of information systems to analysed and manage workforce allocation appropriately in accordance with the context of educational institutions in the digital era.