THE SUCCESS OF COMMERCIAL MARITIME TRANSPORT ENTREPRENEURS

Abstract

This study aimed to: 1) examine the level of success of commercial maritime transport entrepreneurs, and 2) investigate the factors influencing the success of commercial maritime transport entrepreneurs. Data were collected using questionnaires distributed to executives, managers, and employees of both Thai and international shipping companies, totaling 400 respondents. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings revealed that: 1) the overall success of commercial maritime transport entrepreneurs was high, particularly in repeat service usage, economic value added, compliance with international standards, and minimizing marine pollution, respectively; and 2) factors such as entrepreneurial potential, technology utilization, marketing strategies, and environmental sustainability (minimizing marine pollution) significantly influenced the success of commercial maritime transport entrepreneurs.