PROMOTION OF WATER LOGISTICS SYSTEMS AMONG ENTREPRENEURS FROM BANGKOK PORT TO LAEM CHABANG PORT, CHONBURI PROVINCE

Abstract

The objectives of this study were: 1) to examine the level of water logistics system promotion among entrepreneurs transporting goods from Bangkok Port to Laem Chabang Port in Chonburi Province; and 2) to investigate the factors influencing the promotion of water logistics systems among entrepreneurs along this route. A questionnaire was employed to collect data from 400 entrepreneurs engaged in cargo transportation from Bangkok Port to Laem Chabang Port. The data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The results revealed that 1) the overall and dimensional levels of water logistics system promotion among entrepreneurs from Bangkok Port to Laem Chabang Port were high, particularly in terms of energy conservation, cost reduction, air pollution reduction, and mitigation of land traffic congestion, respectively; and 2) the factors of entrepreneurs’ characteristics, entrepreneurs’ needs, the role of the government sector, and the service processes of officials had significant effects on the promotion of water logistics systems among entrepreneurs operating along this route.