THE SUCCESS OF CONSTRUCTION CONTRACTOR COMPANIES IN BANGKOK AND ITS METROPOLITAN AREAS

Abstract

This study aimed to: 1) examine the level of success of construction contractor companies in Bangkok and its metropolitan area, and 2) investigate the factors influencing their success. Data were collected using questionnaires distributed to 400 registered construction contractors operating in Bangkok and its metropolitan area. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis. The results indicated that: 1) the overall success of construction contractor companies in Bangkok and its metropolitan area was high, particularly in terms of financial stability, construction quality, engineering safety, and corporate image, respectively; and 2) factors such as service strategy, management strategy, government measures, and marketing strategy significantly influenced the success of construction contractor companies in the region.