INNOVATION DEVELOPMENT TO PROMOTE THE WELLNESS TOURISM BUSINESS IN THE SOUTHERN ECONOMIC CORRIDOR SUSTAINABLY

Abstract

The paper aimed to present a model of innovation to promote the wellness tourism business in the Southern Economic Corridor sustainably. Studying by searching for data from documents, academic articles, and research papers. Analyze data by summarizing and interpreting relevant documents and research that concern and present according to the objectives. The result showed that innovation to promote the wellness tourism business in the Southern Economic Corridor sustainably comprises 7 factors as follows: Wellness service innovation, Cultural Innovation, Healthcare Innovation, Experience quality, Perceived tourism value, and Tourism in SEC Sustainability.