GUIDELINES FOR COMMUNITY MARKET LAYOUT PLANNING TO RESPOND TO CONTEMPORARY LIFESTYLES: A CASE STUDY OF KHAE RAI PARK MARKET, SAMUT SAKHON

Abstract

Community markets serve not only as central hubs for trade but also as significant sources of revenue and added value for the local economy. In an era of heightened business competition, the effective design and management of community markets have become critical factors that can determine the success of enterprises and businesses as a whole. This article analyzes the issues of disorderly layout in various markets, which leads to inefficient space utilization and a lack of added value for entrepreneurs. Particularly concerning is the ineffective pricing of rental spaces, which causes entrepreneurs to face liquidity issues. Equally important is the dissatisfaction of service users, resulting in ongoing financial losses. This article proposes a market design that aligns with economic, social, and environmental factors, exemplifying the creation of interconnected infrastructure and appealing atmospheres that represent valuable investments. Collecting data on consumer behavior will enable entrepreneurs to analyze problems and find effective solutions. Moreover, developing the market by clearly grouping products and creating public spaces that encourage community participation will help create memorable experiences and stimulate repeat visits from users. This success arises not only from properly designed market layouts but also from identifying opportunities in the market business that can be leveraged to generate sustainable revenue. This article has the potential to serve as a guide for investors, entrepreneurs, and researchers seeking to intensively develop market-oriented businesses, particularly within the context of driving the country’s economy. In conclusion, this research will be a valuable tool for making informed investment decisions and minimizing business risks in community markets effectively. Case study: Khae Rai Park Market.