THE ZHUANG MARCH 3RD FESTIVAL: HISTORY, FOLKLORE, AND CULTURAL EXPRESSION IN VISUAL DESIGN

Abstract

In 2014, "March 3 of Zhuang Nationality" was listed in the national intangible cultural heritage. Governments at all levels in Guangxi began to build the national cultural brand of "March 3 of Zhuang Nationality". The brand value of "March 3 of Zhuang Nationality" has attracted more and more attention from the world. To study the history, folklore, traditional culture, and stories of the Zhuang March 3rd Festival. This paper starts Research and sorting out the cultural, historical, natural, and social dimensions of the traditional festival of "March 3 of Zhuang Nationality", ethnic group in Guangxi Qualitative research and quantitative research, taking the theory of deep visual form and surface visual form as the starting point. To provide new material and attempt possibilities for visual arts and aesthetic applications. 1) It is defined that the research of "March 3 of Zhuang Nationality" the key to an in-depth understanding of local design. 2) The main contents of the March 3rd Festival activities of the Zhuang nationality are summarized. 3) The influence of Zhuang culture on visual design. Provide a theoretical basis for minority visual research, design practice and art education.