INNOVATIVE PATHWAYS AND DESIGN STRATEGIES FOR ENAMEL CRAFT BASED ON FASHION THEORY

Abstract

Against the backdrop of craft revivals, enamel demonstrates a stronger potential for modern transformation compared with many other traditional crafts. Nevertheless, the development of enamel is constrained by several innovation bottlenecks: in terms of materials, high-temperature enamel still lacks breakthroughs in the diversity of material types; in terms of visual language, enamel remains bound to the aesthetic paradigm of vitreous glaze; and in terms of consumption contexts, traditional enamel products struggle to align with the cultural preferences and fashion-oriented consumption habits of younger audiences. In light of these challenges, this study draws upon fashion theory and consumer behavior theory to map out the trajectories of material and conceptual innovation in enamel craft, and to examine both the possibilities and limitations of integrating Chinese enamel jewelry into contemporary design systems.