EMPOWERING EMERGING CREATIVES THROUGH DIGITAL ENGAGEMENT IN KIGALI, RWANDA

Abstract

This study examines the influence of digital engagement on the development of emerging creatives in Kigali, Rwanda. Despite significant government investment in digital infrastructure to promote youth inclusion, many creatives struggle to turn digital access into stable, sustainable careers. Adopting an interpretive qualitative approach, the research investigates the lived experiences of young creatives who use digital platforms to enhance their visibility, foster creativity, and establish livelihood strategies. Data were gathered through in-depth interviews with 10-12 participants aged 18-35, active in creative areas such as music, fashion, and digital art. Guided by reflective learning and empowerment theories, the study explores how these creatives acquire knowledge, adapt, and innovate with digital tools in informal, resource-limited settings. The findings inform a process model that frames digital engagement as both a technical and social process, linking empowerment to how success is defined among emerging creatives. Based on these insights, the study offers recommendations for policy and education to promote creative-sector-driven digital inclusion in Rwanda and similar economies.