CONSUMER SATISFACTION TOWARDS A PROTOTYPE OF COCONUT SUGAR MIXED LYCHEES

Abstract

The purpose of this research was to study the levels of consumer satisfaction towards the innovative prototype of Coconut Sugar mixed Lychees. The sample groups were 30 of consumers who were Thai restaurant owners in Samut Songkhram Province who used coconut sugar and wanted to try and use the innovation prototype of Coconut Sugar mixed Lychees. The research instrument used for the data collection was questionnaires. The statistics used in the research were the mean and the standard deviation. The results showed that consumers were satisfied with the innovation prototype of Coconut Sugar mixed Lychees at the most level ("X" ̅ = 4.23, S.D. = 0.90). When considering each issue, regarding each aspect, consumers were most satisfied with the innovation prototype of Coconut Sugar mixed Lychees in terms of texture and color, followed by aroma and taste, which were at a high level.