FORMULATION OF COMMUNICATION MODELS AND STRATEGIES UNDER GOVERNMENT POLICY IN THE EASTERN ECONOMIC CORRIDOR (EEC) DEVELOPMENT AREA

Abstract

This article aims to investigate communication within the Eastern Economic Corridor (EEC) development project, focusing on government policies, communication models, and strategies. It further explores public perceptions, expectations, and satisfaction to reflect the project’s messaging process. Employing a mixed-method research design, combining quantitative and qualitative approaches, the study targeted officials from the EEC Policy Committee Office and local residents through in-depth interviews and surveys. Results show that communication policies mainly operate at secondary and tertiary planning levels, guiding overall communication direction. The Corporate Communication Office is the key agency producing media content. Communication strategies are diverse, using television, radio, online platforms, and local events. Residents in target provinces demonstrate awareness and interest in the development plans but face challenges in participation, access to information, and understanding detailed project aspects. Quantitative data reveal that perception has a minor influence on expectations but moderately affects satisfaction, while expectations strongly impact satisfaction. Recommendations include enhancing two-way communication, encouraging community involvement, and maintaining continuous information dissemination. These measures help build mutual understanding, reduce mistrust, and foster sustainable acceptance and collaboration. Additionally, this framework provides a model for communication strategies in future development projects, supporting effective policy implementation and public engagement.