THE INFLUENCE OF TECHNOLOGY ACCEPTANCE OF THE CUSTOMER INSIGHTS INFORMATION SYSTEM, TECHNOLOGICAL READINESS, AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT THE BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES (BAAC)

Abstract

This study examined how acceptance of the Customer Insights management information system, technological readiness, and transformational leadership influence employees’ job performance at the Bank for Agriculture and Agricultural Cooperatives (BAAC) in the Lower Northern Branch Operations Division. Using stratified random sampling, data were collected from 369 employees via a five-point Likert-scale questionnaire that demonstrated acceptable content validity (IOC > 0.67) and high reliability across constructs (Technology Acceptance α = 0.951; technological readiness α = 0.894; transformational leadership α = 0.971; job performance α = 0.968). The findings show that technology acceptance and transformational leadership have positive, statistically significant effects on job performance, with transformational leadership exerting the strongest influence. Technological readiness exhibits a positive relationship but does not reach statistical significance. Policy implications include prioritizing the development of transformational leadership and reinforcing users’ confidence in and effective use of the Customer Insights system, alongside continued investment in technological infrastructure and digital skills. Taken together, these measures are expected to enhance job performance and strengthen the organization’s capacity for sustainable adaptation in the digital context.