DESIGN AND DEVELOPMENT OF THE VISUAL NOVEL GAME THE LAST SMOKE FOR AN ANTI-SMOKING CAMPAIGN

Abstract

This research aimed to design and develop a visual novel game titled “The Last Smoke” as a medium for an anti-smoking campaign among youth. The game presents interactive storytelling in which players take the role of the main character and make decisions in various situations that reflect the physical, social, and psychological impacts of smoking. The concept of Gamification was applied to enhance motivation and engagement. The study employed a research and development (R&D) approach combined with quantitative research. The sample consisted of 30 university students, and data were collected using a questionnaire based on the Technology Acceptance Model (TAM). The results showed that the overall acceptance was at a high level ("X" ̅ = 4.62, SD = 0.45), with perceived usefulness scoring the highest ("X" ̅ = 4.65). These findings indicate that the visual novel game has strong potential to promote positive motivation and effectively support youth in making non-smoking decisions.