THE DEVELOPMENT OF MEDIA LITERACY ABILITY USING PHENOMENON -BASED LEARNING APPROACH WITH SOCIAL MEDIA FOR GRADE 9 STUDENTS

Abstract

The objective of the research was to The Development of Media Literacy Ability Using Phenomenon-Based Learning Approach with social media for Grade 9 Students so that the students made a mean score of 70% or higher and at least 70% of them pass the prescribed criterion. The target group consisted of 24 Grade 9 Students, during the second semester of academic year 2024, Mantri Suksa School. Selected by Purposive Sampling. The study was based on Action Research and consisted of 3 action spirals. The research instruments consisted of 1) lesson plans using Phenomenon-Based Learning Approach with Social Media, 2) post-learning outcome record form, 3) teacher and student behavior observation form, 4) student interview form, 5) end-of-spiral Media Literacy Ability test, and 6) Media Literacy Ability test. Quantitative data were analyzed using mean, standard deviation, and percentage, while qualitative data were analyzed using content analysis. The results found that the students had average media literacy score for 25.58, equivalent or 79.93% of the total score, and there were 20 students, or 83.33% passing the criteria. These results exceeded the predetermined benchmark.