MANAGEMENT OF WATER RESERVOIR TOURISM IN UPPER NORTHERN THAILAND FOR SUSTAINABLE TOURISM

Abstract

The research focuses on tourism management at water reservoirs in upper Northern Thailand, aiming for sustainable tourism. It examines management models from theoretical and practical perspectives. The study explores the relationships between tourism image, tourism innovation, information technology, community participation, and integrated collaboration to support sustainable tourism. The findings are intended to guide the Royal Irrigation Department in maintaining market share, attracting tourists, and developing integrated marketing strategies for efficient and competitive operations.