THE ROLE OF PARTICIPATION IN MEDIA PRODUCTION IN RAISING AWARENESS

Abstract

This research explores the effect of participatory media production on advertising recognition of secure driving actions amongst young people. The approach consisted of 3 major actions: providing info on driving security and mishap evasion, consisting of individuals in the development of awareness-raising media and launching these media on social media sites systems to reach a bigger target market. Individuals experienced a risk-free driving training program adhered to by the growth of brief video clips advertising roadway safety and security. The objective was to identify whether involvement in both training as well as media production would certainly enhance their very own understanding as well as influence target market recognition. Individuals' post-test ratings raised substantially compared to pre-test ratings (t = 6.56, df = 71, p <0.05) showing improved understanding of driving regulation plus secure driving techniques. Additionally, 98% of individuals assumed that developing the movies not just raised their individual recognition but additionally had the possibility to enhance visitors' perspectives towards secure driving. The Pearson Correlation Coefficient (r = 0.892) showed a solid favorable organization in between video clip development along with enhanced understanding. This research study shows the efficiency of joint media in enhancing expertise encouraging actions adjustment plus including youth in appropriate security tasks. The findings recommend making use of joint media production in future understanding campaigns to enhance public security as well as lessen reducing road accidents.