RESEARCH ON THE DIGITAL INHERITANCE AND INNOVATION PATH OF SHANGHAI FENGCHENG WOOD CARVING INTANGIBLE CULTURAL HERITAGE

Abstract

This study focuses on the intangible cultural heritage of Fengcheng wood carving in Shanghai, aiming to explore its digital inheritance and innovation pathways. Through methods such as literature review and field investigation, it analyzes the challenges faced by Fengcheng wood carving, identifying issues like high costs of manual skills, insufficient design innovation, talent loss, and low market recognition. The research indicates that digital technology can facilitate the inheritance and innovation of Fengcheng wood carving through pathways such as digital recording and preservation, digital design and dissemination, and integration with industry. This not only helps address traditional inheritance challenges but also enhances its market competitiveness and cultural influence, providing new ideas and methods for the protection and development of intangible cultural heritage.