STRENGTHENING RURAL ECONOMIES THROUGH BIO-CIRCULAR-GREEN INNOVATION IN RICE AND SILK VALUE CHAINS: A PARTICIPATORY MODEL FROM NORTHERN THAILAND

Abstract

This study explores the integration of Bio-Circular-Green (BCG) innovation into rice and silk value chains to strengthen grassroots economies in northern Thailand. Utilizing a participatory action research framework, the research engaged Isan-Lanna farming communities in Chiang Rai province to develop a localized, sustainable model that enhances supply chain coordination, fosters value-added production, and improves digital marketing capacities. The study applied supply chain management (SCM), the Business Model Canvas (BMC), and innovation diffusion theory to co-create solutions with farmers across upstream, midstream, and downstream processes. Key outcomes include the design of cluster-based production planning, the creation of culturally rooted value-added products, and the implementation of digital branding strategies that reflect local identity and environmental values. The findings demonstrate how place-based innovation, community participation, and strategic capacity-building can drive rural economic transformation in line with the Sustainable Development Goals (SDGs). This research offers a replicable model for integrating agricultural innovation and cultural entrepreneurship within rural development frameworks.