INNOVATION ATMOSPHERE AFFECT TO THE OVERALL SUCCESS OF V.C.C. INTERMARINE SERVICE AND TRANSPORT CO., LTD.

Abstract

The objectives of this research were 1) to examine the level of atmosphere for creativity of innovation and the overall success of V.C.C. Intermarine Service and Transport Co., Ltd 2) to examine the atmosphere for creativity of innovation affect to the overall success of V.C.C. Intermarine Service and Transport Co., Ltd. This is a quantitative research. The sample group includes 92 employees from of V.C.C. Intermarine Service & Transport Co., Ltd. The data collection tools were questionnaires, data analysis using descriptive statistics to find percentage, mean, standard deviation, and analytical inferential statistics with multiple regression analysis. The research indicate that the sample group had the high level in atmosphere for creativity of innovation and the overall success of V.C.C. Intermarine Service and Transport Co., Ltd. had a highest level. This research also found that the atmosphere for creativity of innovation factors, including safety in participation, efforts toward excellence, and support for innovation creation, significantly affect the overall success of V.C.C. Intermarine Service & Transport Co., Ltd. with statistical significance at the .05 level.