BUSINESS INNOVATION AFFECT TO THE OVERALL SUCCESS OF V.C.C. INTERMARINE SERVICE AND TRANSPORT CO., LTD.

Abstract

The objectives of this research were 1) to examine the level of innovation in business and the overall success of V.C.C. Intermarine Service and Transport Co., Ltd. 2) to examine innovation in business affect to the overall success of V.C.C. Intermarine Service and Transport Co., Ltd. This is a quantitative research. The sample group includes 92 employees from of V.C.C. Intermarine Service & Transport Co., Ltd. The data collection tools were questionnaires, data analysis using descriptive statistics to find percentage, mean, standard deviation, and analytical inferential statistics with multiple regression analysis. The research indicate that the sample group had the highest level in the innovation in business and the overall success of V.C.C. Intermarine Service and Transport Co., Ltd. This research also found that innovation in business factors, specifically leadership and planning, significantly influence the overall success of V.C.C. Intermarine Service & Transport Co., Ltd. at with statistical significance at the .05 level. On the other hand, factors such as information, people, and processes have not effect on the overall success of the company.