THE ACCEPTANCE OF SPEECH RECOGNITION TECHNOLOGY IN THAILAND

Abstract

This study aimed to investigate the factors influencing the intention to use and actual usage behavior of Speech Recognition technology in Thailand. The research employed a quantitative approach using a survey method, with a questionnaire as the primary data collection tool. The sample consisted of 426 participants, both with and without prior experience using the technology. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were used to analyze the data. Multiple regression analysis was employed to test the hypotheses. The findings revealed that the majority of respondents (87.0%) had experience using Speech Recognition technology, most of whom had been using it for no more than six months. The primary purpose of usage was real-time speech-to-text transcription. Performance expectancy and effort expectancy were found to have a significant positive influence on the intention to use the technology. In contrast, social influence did not have a statistically significant effect. Additionally, facilitating conditions and behavioral intention were significant positive predictors of actual usage behavior.