THE INFORMATION DISSEMINATION OF THE DEPARTMENT OF MARINE AND COASTAL RESOURCES AFFECTS THE BEHAVIOR OF OFFICER PARTICIPATION (THE HEAD OFFICE)

Abstract

This study aims to explore the exposure to information disseminated by the Department of Marine and Coastal Resources (DMCR) among its central personnel, examine their participation behaviors, and analyze the influence of information exposure on such participation. The research employed a qualitative methodology. Data were collected through semi-structured interviews with purposively selected participants, including senior executives, division directors, section heads, government officers, and staff members within the central offices of the DMCR. Relevant documents and literature were also reviewed to support the analysis. The findings reveal that consistent, accessible, and timely information dissemination by the DMCR contributes to motivating personnel to engage in various activities and initiate key projects, fostering both practical participation and awareness-driven involvement. Nonetheless, the current communication approach does not sufficiently support proactive engagement or provide adequate space for personnel feedback. Additionally, participation behavior is influenced not only by information exposure but also by internal factors such as personal motivation, sense of responsibility, and the organizational climate.