BUSINESS PLAN: YANGMOO RAREANG BARBEQUE

Abstract

This study aimed to analyze the feasibility of operating a buffet restaurant under the name “Yangmoo Rareang” located in Burapha University, Chanthaburi Province. The main target group is consumers who enjoy eating buffet food, especially those who value the quality of ingredients, good service, variety of menus, and a restaurant atmosphere that is not crowded. Yangmoo Rareang offers a net service fee of 219 baht per person and is open from 4:00 p.m. to 11:00 p.m. There are promotions during the initial business period to stimulate awareness and attract customers. The restaurant’s initial investment was 1,500,000 baht under the management of Ms. Thida Saeteaw. The financial analysis results show that the restaurant can recover its investment within 6 months, with a Net Present Value (NPV) of 10,203,678.25 baht, and an Internal Rate of Return (IRR) of 354%, indicating that Yangmoo Rareang is a worthwhile business with sustainable investment potential.