BUSINESS PLAN: BOON THONG HEALTHY RESTAURANT

Abstract

The business plan for Boon Thong Healthy Restaurant offers a variety of clean and healthy food options beyond traditional salads, including rice dishes, steaks, and spaghetti, catering to health-conscious consumers. This study aims to analyze the feasibility of operating such a business. The restaurant is located in the Muang Ek community, Lak Hok Subdistrict, Pathum Thani Province, with the main target group being individuals aged 20-29 years with a monthly income of 15,000-30,000 baht who are health-oriented. Marketing strategies include using social media platforms such as Facebook, Instagram, TikTok, and delivery platforms to enhance customer awareness. Based on the financial feasibility analysis, the initial investment of 566,078 baht results in a net present value (NPV) of 271,692.15 baht and an internal rate of return (IRR) of 27%, with a payback period of approximately 4 years. These results indicate that the business has a strong potential for success if managed effectively and aligned with modern consumer behavior.