STUDY AND EVALUATION OF SATISFACTION WITH THE ORGANIZATION OF THE 2ND NATIONAL ACADEMIC CONFERENCE ON SRIKHOTABOON STUDIES, 2022

Abstract

The study titled "Satisfaction Assessment of the 2nd National Academic Conference: Srikhotaboon Studies" aimed to evaluate participants' satisfaction with the organization of the national academic conference under the theme “Soft Power: The Stream of Wisdom Adding Value to Innovation toward a Creative Economy in the Next Normal.” The research involved 54 participants who presented their work at the event. A questionnaire was used to collect data, which was analyzed using statistical methods such as frequency, percentage, and mean. Findings revealed that overall satisfaction was high, with an average score of 3.96. The most highly rated aspect was the relevance of the conference to current trends and the benefits from participation, scoring an average of 4.22. Other areas also received high satisfaction ratings: 1) Overall satisfaction: 4.05 2) Conference system: 4.02 3) Event organization and attractiveness: 4.00 4) Hospitality: 3.95 5) Conference duration: 3.91 6) Provided facilities: 3.80 7) Snacks and lunch: 3.44 (moderate satisfaction). Recommendations from participants include: 1) Expanding promotional channels 2) Holding the conference regularly and offering fee discounts for external lecturers submitting multiple papers 3) Developing the event into an international academic conference. This study provides empirical insights into participant satisfaction, offering valuable input for enhancing the quality and effectiveness of future conferences