APPLYING THE ADDIE MODEL COMBINED WITH EXPERIENTIAL LEARNING THEORY TO ENHANCE EMPLOYEE PERFORMANCE IN THE BEVERAGE MANUFACTURING INDUSTRY

Abstract

This study aimed to develop a specialized training model to enhance the operational performance of employees in the beverage manufacturing industry by integrating the ADDIE Model with Experiential Learning. The model was tested on three newly hired employees operating the empty bottle picking machine, selected via purposive sampling. The research followed the five ADDIE phases: Analysis, Design, Development, Implementation, and Evaluation. Evaluation employed Kirkpatrick’s model at three levels through experiential learning activities comprising four stages: Concrete Experience (training via multimedia and on-the-job training), Reflective Observation, Abstract Conceptualization, and Active Experimentation (applying systematic thinking based on ADDIE with mentorship). Results showed high trainee satisfaction at Level 1 (Reaction) with a mean score of ( = 4.33, S.D. = 0.52). Level 2 (Learning) revealed significant knowledge and skill improvement, with an average Normalized Gain (g) of 0.812. Level 3 (Behavior) indicated positive behavioral changes, with an average Normalized Gain (g) of 0.881. These results demonstrate that the developed training model effectively enhances employee capabilities and offers a standardized, efficient approach for developing skills, knowledge, and systematic problem-solving in the organization.