EXPLORATION OF DEVELOPMENT APPROACHES FOR DONG GRAND SONG CULTURAL TOURISM SOUVENIRS

Abstract

The Dong ethnic group is one of the minority nationalities in China, and the Dong Grand Song is a unique cultural treasure of the Dong people. It is a form of folk chorus in the Dong ethnic minority settlements, characterized by polyphony, unaccompanied, unaccompanied, natural harmony, and high public participation. It is a general term for the folk singing of songs and folk songs by song teams. (Dong Grand Song) has a history of 2500 years and is mainly popular in the Dong villages along the river in Meilin, Yangxi Township, and Fulu Township, Sanjiang Dong Autonomous County, Guangxi. It has been included in the first batch of national intangible cultural heritage lists. UNESCO has included it in the "Representative List of the Intangible Cultural Heritage of Humanity." The "Er Yue Er" Dong Grand Song Festival in Meilin Township is a grand traditional folk festival. Over the years, the Dong Grand Song has frequently stepped onto the international stage and has become one of the carriers for China to showcase its image to the outside world. Therefore, strengthening the study of the cultural connotations of the Dong Grand Song, broadening its presentation channels, and designing its tourism souvenirs is of great significance, which can promote the inheritance and development of the Dong Grand Song culture in Sanjiang, Guangxi.