RESEARCH ON THE APPLICATION OF CULTURAL CONNOTATION INTO LINGUISTIC LANDSCAPE IN URBAN RENEWAL OF ZHOUKOU CITY

Abstract

In the midst of cultural modernisation and urbanisation, the researchers conducted this study with the aim of unearthing the cultural connotations and the use of Linguistic landscape in Zhoukou City, Henan Province, China. The scope of the study covers residential areas, historical and cultural district, agricultural areas and areas rich in natural resources. A qualitative research method was used to assess the application of cultural connotations into Linguistic landscape in urban regeneration design through descriptive analysis. The results of the study summarise the cultural connotations of Zhoukou City, including ritual culture, Laozi culture, religious culture, etc., as well as regional folk culture with distinctive regional characteristics, which have important cultural values. The integration of culture has led to better cultural accumulation in urban renewal design, and these reflect the importance of cultural connotation and cultural integration into Linguistic landscape application in urban renewal design. At the same time, it explores how these cultural contents influence and inspire the design application of cultural inheritance and translation as well as visualisation of Linguistic landscape in historical and cultural district in the process of urban renewal.