FROM TRADITION TO INNOVATION: INTEGRATING DALI BAI HERITAGE INTO CREATIVE PRODUCT DESIGN

Abstract

Dali, Yunnan, as the birthplace of Bai culture, boasts rich resources of intangible cultural heritage and traditional handicrafts. In the trend of integrated development of tourism and culture, transforming Bai culture into cultural and creative products innovatively has emerged as a significant challenge. Research has found that although some traditional crafts are still being passed down, they face three major challenges overall: first, young people's identification with traditional culture has decreased; second, there is insufficient drive for innovation in handicrafts; third, tourism products lack characteristics and are highly homogenized. Through field research and data analysis, numerous elements of Bai culture can be refined and applied in creative product design. The development and design of more exceptional cultural and creative tourism products featuring Bai culture can effectively propel the growth of Dali's tourism industry and cultural creative industry.