DESIGN AND DEVELOPMENT OF AN INFOGRAPHIC VIDEO TO ENHANCE PUBLIC UNDERSTANDING OF SUGAR SUBSTITUTES

Abstract

This study aimed to develop digital media in the form of an infographic video to provide educational content on sugar substitutes. The media focused on enhancing understanding regarding appropriate consumption levels, health impacts, and the risks associated with non-communicable diseases (NCDs). The participants were 80 working-age individuals (aged 19-59 years) voluntarily recruited between February and March 2024. The research instruments comprised 1) digital media on the consumption of sugar substitutes, 2) a personal information questionnaire, and 3) a media satisfaction assessment questionnaire covering five aspects: knowledge gained from the media, attractiveness of the media format, narration tone and accompanying illustrations, clarity of language and content, and overall satisfaction. Data were analysed using descriptive statistics, and gender differences in satisfaction scores were assessed using independent samples t-tests. The findings revealed an equal gender distribution (50% male and 50% female), with half of the participants aged 19-29 years (50%), 43.8% holding a bachelor’s degree, and 31.3% working in government sectors. The analysis indicated that participants reported satisfaction levels at “high” to “very high” across all aspects. Notably, there were statistically significant differences (p < 0.05) between male and female participants regarding satisfaction with the knowledge gained from the media and the clarity of language and content.